Apple Technology: The History Of Apple Inc

The History of Apple Inc.
Apple is a well-known company when it comes to technology. Apple products are extremely desirable despite their outrageous prices. Apple technology is so preferable because these products were created by everyday people who knew exactly what consumers wanted. Apple was founded in 1976 by two college drop outs, Steven Jobs and Steven Wozniak. Both Jobs and Wozniak were often viewed as outcasts. They were friends in high school and were both fascinated with electronics. Wozniak had been attracted to computer-design and created what became the Apple I. This first Apple computer was designed to be user friendly. Jobs convinced Wozniak that they should market and sell the machine to the individual consumer and not corporate

With a score of 8.24, Apple has stayed ahead of other well-known industry giants such as Google, Amazon, Microsoft, McDonalds, Fed Ex, etc. (Boone & Kurtz, 23). Apple was one of the first companies that altered the way that people use technology: from buying music to interacting with each other. Its track record for innovation and fierce consumer loyalty translates into tremendous respect across business’s highest ranks. Other companies should follow in Apple’s footsteps to be a successful and admired company (Dalrymple). Apple products encourage engagement, innovation, and creativity. The company’s leaders understand the value of research and development and customer usability. Apple knows its products and its target audience (target market), which is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. It continues to invest in marketing that identifies potential and current customers and communities (Ramball).
Apple has demonstrated how to create real, breathtaking growth by dreaming up products so new and ingenious that they have upended one industry after another: consumer electronics, record industry, movie industry, and video and music production. In the process, the company that ranks as the new No. 1 among America 's Most Admired Companies has become a roaring financial success. In the past

The government’s regulations had two main factors that caused the supply shift for the company: environmental policies by international and local authorities, as well as labor and machinery costs (“Apple, Inc.: Company Supply, Demand and Financial Status”). Supply can be defined as willingness and ability of sellers to provide goods and services (Boone & Kurtz, 66). Companies were trying to provide safer working conditions and to minimize environmental impacts by business operation, implementing stricter policy in which it could have an effect on supply. As explained by Ashley Phillips’ article, “Apple Could Face Suit over ‘Toxic’ iPhones”, there are claims that, “a consumer watchdog group is considering a lawsuit against Apple, after the release of a Greenpeace report that alleges the company’s iPhone contains toxic chemicals” (Phillips). This negative publicity and investigation could give the power to authorities to interfere with the costs of labor and machinery. As a result, there could be a shift in the supply that would have short and long term consequences. Apple will face a decline in its profit if the costs of production increase, which will cause a shift to the left in the supply curve. The company will always experience a shift in the supply curve when a price change occurs for both raw materials and production (“Apple, Inc.: Company Supply, Demand and Financial