Apple Product Strategy

1129 Words3 Pages

The Apple logo was derived from the biblical story of Adam and Eve. Moreover, the bitten apple represents the fruit from the Tree of Knowledge. Therefore, the Apple logo symbolizes knowledge (Redding, 2014). Product Identity: The i in Apple products (i.e. iMac, iPod, iPhone, iPad, iTunes, iCloud, iOS) stands for: internet individual instruct inform inspire (YouTube.com, 2006) Apple’s brand is worth $145.3 billion dollars (Badenhousen, 2015). The company was the top brand on Forbes’ list of the World’s Most Valuable Brands for a fifth straight time in 2015. Apple is worth two times as much as any other company on the entire planet, but spends only a little over a billion dollars a year on advertising which is a third of what some other electronics companies spend (Badenhousen, 2015). The company relies on its loyal following of fans to promote its products. In the past 15 years, Apple has revolutionized four electronic industries, iPhone, iPad, iPod, and iTunes (Badenhousen, 2015). Apple and Education: “We believe that technology has the power to transform the classroom. It can pave new ways of thinking. New ways of sparking ideas. Yet the foundation never changes: A dedication to learning that’s always been part of our DNA. We’ve been proud to work alongside educators and students to reinvent what it means to …show more content…

Customers will be able to experience Apple’s exclusive technology and software that is unsurpassed by the rest. By collaborating with some of the top learning organizations in the world has enabled us to fill this device with content that is fortified by the Apple brand which is reliable, innovative, and resilient. Individuals as well as educational institutions will benefit from an exceptional learning device which will offer access to programs that lead to a wealth of endless learning and growth

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