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Corporate level strategies of Apple
Apple's competitive advantage
The general history of the apple inc
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Recommended: Corporate level strategies of Apple
Apple is known to be the world’s most valuable brand. Over the years, Apple has created new technology to help catch the eyes of many users. Apple has been one of the biggest competitor in the technology world. Here is Apple’s mission statement of the company: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital, music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad (Rowland, 2015).” Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer …show more content…
Professionals work together to collaborate to achieve the company’s goals. Collaboration leads to creating more ideas with others including professionals and the employees. “A Collaborative Business Structure is designed to bring parties together in a long-term relationship to achieve a common goal. Sometimes this is done through the formation of a new entity, such as a partnership or joint venture that explicitly sets up an opportunity for each of the participants to combine its strengths with those of its partner to their mutual benefit. Clearly, this works best when the strengths of each one match up well with the constraints of the other (Chesterfield Group, 2017) Collaborative structure is the reason why Apple have been so successful because it created many opportunities for business growth. Apple organizational structure is divided into three sections. The first section is called Spoke-and-Wheel Hierarchy. This section is where assistants come together in the process of decision. The second section is called Function-based Grouping. This section is the upper tier of Apple Inc. The people who are on the board of Apple Inc. reports any functional areas to Tim Cook. The third section is called Product-Based Grouping. This group is the lower tier of the Apple Company and their job is to report the products or products
General Purpose: To give an overview of the company that is Apple Inc. and how it revolutionized our lives in the present times.
One of the important strategies of Apple is to differentiate its brand from other competitors, by creating their own software and hardware, and building a razor-blade business model. From the early years of the Apple, they have been a company that wants to be unique, simple and one that differentiates itself from the market. “The Mac marked a breakthrough in ease of use, industrial design, and technical elegance”. The business platform for Apple has been to make their own hardware and software, not allow third party to use its software, and to standardize their infrastructure to ensure compatibility. For example, introducing the iPod to digitize music and importantly, having iTunes as a platform, in addition to introducing the iPhone and creating
Apple has demonstrated how to create real, breathtaking growth by dreaming up products so new and ingenious that they have upended one industry after another: consumer electronics, record industry, movie industry, and video and music production. In the process, the company that ranks as the new No. 1 among America 's Most Admired Companies has become a roaring financial success. In the past
...e tends to use it’s technological marketing and expertise to create markets for products. Experts claim that Apple creates the products that people do not know they yet want. Third, the Apple business model dominates others in the market. The aggressiveness towards new innovation does not give competitors a chance to gain grown. Finally, consumers of Apple products are drawn to the uniqueness and the experience of Apple products. Apple sticks to a few quality products offering little confusion for the customer for selecting the product that fits their needs.
Apple has turned conventional products into a seamless and beautiful piece of art that people want in their homes and in their ...
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”
Apple Inc. is located in Cupertino, California and was established in 1976. Apple Inc. designs, manufactures and markets mobile and media devices, personal computers and portable digital music players. They also sell a variety of related software, services, and networking solutions. As of this writing, Apple Inc. is the first United States Company to reach a market valuation of over seven hundred billion dollars (Higgins 2015).
that changed the attractiveness of the PC industry. However, Apple saw these devices as part of an integrated strategy to deliver breakthrough user experiences. Apple currently faces a challenge of continuing its current success and reaching a new level by sustaining the culture which Steve Jobs left at Apple. Apple’s recent success has been due to its continued investment in R&D, evolving its products over time & developing a complete eco-system around its products. Apple developed the idea of digital hub and capitalized on it with the launch of iPod, iPhone and iPad.
Apple Inc is the leading corporation in America that manufactures computer software and consumer electronics. This particular company is credited not only for designing products such as Macintosh, but it ranges from computers to iPad, iPhone and the iPod. With offering over 350 stores in many countries around the world alongside an online store Apple Inc was ranked the largest company in the globe. Throughout we will learn important factors of not only who found the company, what makes the company but how much it takes.
Apple Inc. has a very simple yet powerful motive, to innovate. In its forty years of development, Apple has now become the world's most successful company. Despite constantly receiving negativity and controversy, Apple is, in fact, a very reliable and trustworthy company. By constantly innovating to fit the consumers' needs, no matter the background, age, etc. Apple is miles ahead of the competition and does not seem to be losing momentum. Consumers should continue to purchase Apple's products because they provide modern, original, and interesting products that will keep consumers interested.
Apple was originated from two friends, Steve Jobs and Steve Wozniak. Apple Incorporated is an American Multi National Corporation that designs, develops and sells electronics, software, and personal computers to their consumers. Once apple was released it was already a step ahead of most computers. The apple company offers a large variety of mobile devices, computers, and laptops such as the IPhones, Macs, I Pads, IPods, ITunes and more. Apple has been selected as a winner for marketing excellence for five consecutive years. Steve Jobs had effective and unique visions and insights on what people wanted with technology.
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Apple is the first name on my list of admired brands, a name which is today synonymous to creative innovation and sophistication in the world of consumer electronics, personal computers and software. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in the year 1976, Apple has gone on to become one of the most successful corporations in the world. The invention of IPod media player revolutionized the way individuals listened to music. The famous Iphone started the trend of smartphones with internet connectivity along with digital music player. The much successful business model of a purchase store for software applications was also incepted by Apple. Mac line of computers and Ipad tablets are also two very successful productions of this multinational incorporation. Truly Apple has redefined the experience of electronic goods. Be it in the field of smart phones or portable digital players; computers or tablets Apple has developed a brand loyalty which no other company has ever seen.
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.