Introduction Apple Inc. has over the years grown to become one of the largest corporates in the globe. The company specializes in electronic devices and over the years its product range has expanded to include the iPhone, iPad, Apple watch, Macintosh computers as well as cloud services among other products. While most of its products have had some level of success in the market, the iPhone has by large experienced the most success. This is illustrated by the fact that the company has sold over a billion iPhones since the launch of the product in 2007. Consequently, Apple Inc. has become synonymous with the iPhone despite having a much wider range of products. However, despite the success experienced by the company with regard to the iPhone, …show more content…
He also diversified Apple’s product offerings by venturing into the development of laptops as well as music players (iPod). Following the success of the newly diversified products, Apple Inc changed its name from Apple Computer Inc. to Apple Inc. to illustrate its shift from being a majorly computer manufacturing company to being an all-rounded consumer electronics company. In 2007, the company launched the iPhone, which went on to become its most successful product to date. The iPhone is launched using the series format in which an improved version of a preceding iPhone is launched after some certain duration. The most current iPhone is the iPhone 8 being released in …show more content…
Therefore, despite Apple having numerous products, its primary competitors will be evaluated primarily from the smartphone product point of view. Apple’s primary competitor is South Korea’s electronics company Samsung. The two have held the lion’s share of the global smartphone market for a long time. As of April 2017, Samsung had outsold Apple, which led to the former having a market share of 26.1% when compared to Apple’s 16.9% during the same period (Reisinger, 2017). The improved performance of Samsung was on the backdrop of the failed launch of the Samsung Galaxy Note 7, which had problems with its battery allowing Apple’s iPhone to temporarily take the top spot (Reisinger, 2017). While the two command the lion’s share of the market in the smartphone category, there are other upcoming electronics companies such as China’s Huawei and Oppo whose market shares have experienced exponential growth. Consequently, in the medium term, these middle-tier smartphone makers will pose as considerable competitors to Apple
to Apple Inc. in 2007. The company which had pc driving its growth over the years transformed into more of a Smartphone company. Mac pc was impressive in terms of hardware but it was Windows operating system which gave it a tough competition. To achieve a sustainable growth Apple should be focused more towards development of its operating system. Android is the main competitor for iOS. Android which is Linux based and partly open source, is more PC like than IOS. Android is easily customizable as compared to apple IOS. Apple should work aggressively towards working of development of more number of apps with the developers across the industry so as to increase the reach of IOS and making it a more preferable choice among its
Apple rules the market because of concentrated development procedures and non specific organization technique which depends on Porter’s Model. Porter’s Model spotlights on three zones that is Cost leadership, differentiation, and focus. Due to a change in overall market and customer landscape the companies mission statement is constantly changing, it’s most recent is, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad (Apple).”
Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them
In 1976 college dropouts Steve Jobs, Steve Wozniak, assisted by Ron Wayne embarked on a path to start a tech company that would create new innovative products by connecting people all over the world. This company came to be known as Apple Computers which has become a global leader in Technology and cultural innovation. The rise of Apple computers did not come easy and along with the major success obtained their failures have not gone without notice. Yet, through the joy of success and the agony of defeat, Apple has continued to reinvent its brand over four decades.
to reflect its shift to products that go beyond computers. With its string of successes and escalating stock price, its corporate image continues to rise. Next is positioning, Steve Jobs learned how to create effective branding platforms. Gone are the numbers and letters that caused confusion from the Apple II and III days. Instead there are the i-Platform products that are neatly designed in an attractive package to hook up with the Internet. They all begin with “i” and end with a single syllable word such as iPod, iPhone, iPad, iMac, iTunes, iBooks, and iCloud. For higher-end computers, Apple uses platform names such as the MacPro, MacBook, MacBook Air, and MacbookPro. For OSX operating systems, Apple has been using the names of ferocious cats. All products use what he call a combine strategy. They incorporate the Apple corporate brand and prominently display the Apple logo facing inward toward the user and outward to market them to the outside world. Each product has its own identity with little or no overlap between the models, thereby minimizing any cannibalization. Since products are unique to Apple, they give the company a huge positioning advantage. Besides that, products use the highest quality materials and industrial design with finishing details only found in finely crafted products even though they are mass-produced. The hardware and software
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
Apple Inc, founded in 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs, headquartered in California is a multinational technology giant. Developing, designing creating consumer electronics, computer software, online services. Well-known for the iPhone, iPad and Mac computers, Siri and the IOS operating systems which transfers and sync on all apple devices with just one click. Consumers like myself are fascinated with all things Apple. Apple fashioned an assortment of deceives and programs that are not only visually cool but also easy to use and makes my life easier. Apple is significant to me since my Blackberry crashed twice (I lost everything), Apple’s Icloud stores all your information in one step in the cloud. Imagine the world
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Apple Incorporation (Apple Inc. or Apple or ‘the company”), designs and manufacturer of iPhone, iPad, Mac and Apple TV and sells a variety of related software, peripheral devices, networking solutions; services included professional software application, the iOS and OS X operating systems and iCloud. Apple also sells and delivers digital content and application through the iTunes Store and App store, iBook Store and Mac App store.
In the late 1990s, with the release of Windows, Apple was placed on the right track. Apple released its’ 20th Anniversary Macintosh in 1997 which marked the beginning of Apple’s return (Crofford, 2011). The next year, Apple released the IMac, which was a highly received by the public. Apple reported over $80 billion in cash on its’ last Form 10-K filing with the Securities and Exchange Commission (Emerson, 2011). Today Apple produces several different products including IPhone...
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Success is the result of very long travel to objective but in right drection and right speed. Every successful person or entity knows how much effort is required and sometimes a minor slip can throw you miles away but that would be a big tragedy. However here we are talking about Apple that has achieved success through ingenuity and decades of hard work.
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
In 2007, Apple designed the first touch screen phone and it was a huge change and after three years, everyone wants to buy touch screen phone and Apple became the super star of the smartphone market. Apple’s unique designs changed the definition of fashion in the smartphone world, sine then, apple become the leader of smartphone market.