Apple Inc Case Analysis

Apple Inc. headquartered in Cupertino, California was founded in 1976 by three men named Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple Inc. has a strong presence worldwide; the company currently has 478 Apple retail stores in 17 different countries. The company focuses primarily on designing, developing, and selling electronics, computer software, and online services. Some of the hardware products are; iPhone, Mac laptop, the Apple watch, and the iPad tablet. Apple Inc. has become one of the most important American companies due to its innovative skills. According to a Forbes article, “The Boston Consulting Group ranks Apple as the world’s most innovative company. Apple has topped BCG’s list of 50 companies every year since 2005.”(Adams,

This stakeholder assembly is composed of organizations or individuals who purchase the company’s products. The main interest of Apple has been to always maintain their customers satisfied with coming out with the most innovative products at the most reasonable price. Even though Apple products have a slightly higher price due to their higher aesthetics, their quality, and most important because most of their customer support centers are located in the United States customers seem not to mind paying a little extra. On the Apple website it states, “Relocating these call centers overseas to places like India would reduce costs by at least a third. But we keep these jobs in the U.S. because it helps us deliver a better customer experience.”

has an enormous influence among its customers is because of the company’s corporate social responsibility initiatives. Consumers see that the company cares not only about making a profit, but about the planet and that is one of the reasons that they choose Apple products over any other company. Apple is so dedicated to environmental issues that they even have a page where any consumer can view what they are doing and how they are doing it. In the Apple website states, “In 2015, 93 percent of the company energy came from renewable sources. And we are constantly looking for ways to reach 100 percent.” (Apple.com) In addition, the company is involved in other very important initiatives such as; supporting local communities, water consumption, recycling, and CO2 emission. One can say that Apple Inc. is not only developing the newest technologies, but is also trying to figure out ways to become a more environmental friendly