Karen Moreno
Apple, Google, and Microsoft Battle for Your Internet Experience
1. Apple, Google, and Microsoft have unique business models and areas of strength:
Apple’s business model focuses on giving the customer technology that is modern, is easy to use, and is good quality. The company gives consumer a personalized experience through their hardware and software. Even though Apple limits the software that customers can access, the company is the leader in mobile software applications, thanks to the popularity of the App Store on its iPhones. Apple’s strengths include: their mobile devices (e.g. iPhone), Apple has a very loyal user base that has steadily grown and is very likely to buy future product offerings. Google’s business model focuses on giving customers a great searching service, advertising service. Google makes its searching service easy to use for its customers and it enhances the user’s ability to do more. Its advertising service allow companies and small businesses effectively reach potential customers. Google’s main areas of strength it’s on search and advertising se...
This segment can either put Apple on the edge of advantage or decrease the company’s capabilities. Over the years, Apple has proven to be a giant in this field because of its innovative products and services. Apple always takes the led while its competitors follow suit, although this also poses to be challenge for the company, it took Google less than one year to replicate ApplePay, Google called it AndroidPay it has the same capacity to function just exactly like ApplePay. This shows that Apple’s products and services could be copied thereby reducing the uniqueness of the products. Because the short lifecycle of technology, Apple needs to keep upgrading its products and services to stay on the top of the game. “Because the industries in which
Apple Inc. originated out of California in 1976. Steve Jobs and Steve Wozniak dropped out of college together to begin making technology in their garage. Apple’s technology skyrocketed becoming one of the top technology producing companies. They fell short in the nineties though, companies began to catch up and now there was more competition than before. Apple released their ipod in 2001, putting them back in the leadof the technology industry (The History of Apple). Presently, Apple is still exceeding other companies in the technology industry, such as Microsoft, Blackberry, Google and Hewlett Packard. Microsoft is Apple’s largest competitor, which is revealed through the Dupont analysis and other activity ratios, these particular ratios also make known that Apple’s numbers are not all accurate.
Apple is one of the world’s greatest tech company and has its products sold in many countries. Apple makes about 34 percent of iPhone sales in America while compared to Android sales which is about 20 percent (Tung).
INTRODUCTION The Google company has engaged the controlling location and position in its industry since the launch due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online search engines as it affords its users with a product that is difficult to find even though there are a lot of challenges. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running an efficient machine, giving attention to the most of its customers and it ensures that it offers a quick and reliable product to its customers. Origination structure at Google :
Apple Inc. works by using the particular Apple brand name to be able to be competitive across many very aggressive market segments, including the computer system market having its Macintosh distinctive line of personal computers and linked computer software, the customer gadgets market using products such as the mp3, electronic audio supply through it is iTunes New music Retailer, the particular smart phone market place while using the New iphone, magazine, publication, video game titles and applications submitting through the particular Apps Store intended for new iphone 4 plus the apple ipad tablet processing gadget, and motion picture and TV SET written content supply using Apple TV SET. Regarding internet marketers, the organization is usually creating an extremely solid existence to be able to compete with The search engines from the promotion market place, through it is Programs company and iAd community.
has a competitive advantage over their competitors. One of the methods that Apple uses to maintain a competitive advantage in international markets is tying their hardware and applications together with an integrated operating system. This means that one of their devices, such as the iPad works very much like the iPhone and many of the apps run one device just as they do on the other. The only difference would be the size of the product. Apples laptop is larger than the iPad which is larger than the iPhone. Otherwise these products share the same functionality and information through connectivity. They share functionality and information seamlessly through connectivity, constantly updating customer’s lives through simple plug-in. I think this is the number one reason why Apple has an edge over their
What are the three or four most important drivers of Microsoft’s business model over the past 10 to 15 years that have accounted for the company’s spectacular results?
Culture can be defined as “A pattern of basic assumptions invented, discovered or developed by a given group as it learns to cope with its problems of external adaptation and internal integration that has worked well enough to be considered valid, and therefore to be taught to the new members as the correct way to perceive, think and feel in relation to those problems”. Schein (1988)
Google and Apple. You know, the companies that teenagers adore, adults love, and children enjoy. Google is your best friend for homework, and their phone operating system, Android, has a plethora of apps, not to mention numerous OEM's. Apple is the company that creates high end, easy to learn products. They make you pay a premium for their products ($2,000 for a MacBook Pro, everyone!). Apple is one of the few companies that doesn't have to do anything to be cool, they just are cool. Lots of people think of Apple as the cool one, while Google is considered your best friend for homework. What about Microsoft?
Before they start recruiting, the company must decide what attributes and qualities they want in candidates and define as a hiring group what great looks like. After defining what specific attributes they are looking for, Google must then work to build an applicant pool that is filled with qualified candidates that would be a great fit for Google. With the incentive benefits that Google offers for referrals, Google can use selection tactics such as walk-ins, college campus visits, Internet recruiting such as LinkedIn and Google+, and referrals. By using these recruiting and selection tactics, hopefully Google will create an applicant pool that will sort out who the best candidates for them could be. After recruiting is complete, Google needs a structured selection process that can thoroughly determine great candidates by personal, phone and/or Skype Interviews. Additionally, formal pre-employment tests on personality, verbal, and/or numerical could be administered that include questions relating to performance, personality, and attributes Google is seeking for in
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Computers and technology makes it easier for entrepreneurs to enter this market. Not only are major tech companies competing against one another, but they are also competing against little programmers that know how to code. In our time you will never know with certainty when a small group of engineers or computer scientists are going to create, “next big thing”. Apple has been able to have a competitive advantage over its competitor by creating the highest quality products and services. Some of Apple’s current competitors are Microsoft, Google, and Facebook, and a few other tech companies as well. Most people strongly people Apple is one of the stronger company its industry, but then again some other people have biased views. Financially, they are the strongest company in the world. Also people are always willing to pay a premium for their products because of their durability, quality, and prior experiences with Apple products. Apple is always on the look at for new innovative ideas and concept that are being produced by self-motivated entrepreneurs. They are always looking to hire bright minds and let them develop within the company. A lot of entrepreneurs, programmers and engineers do not have a problem working for Apple because of their well-established perks. Apple offers its employees of the best benefits in the world. They also fairly compensate their employees that work in the front-end store as
2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that
Employee focus (Google has a unique culture and policies to promote innovation. The company strives to employ the most qualified applicants and reward the greatest contributors, in order to promote good performance and facilitate hiring and retention)
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.