Ancient Olympic Games: Event And Sport Tourism: Literature Review

Event and Sport Tourism

Literature Review

Ancient Olympic Games. Pure, authentic and meaningful?

Student ID: 14414260

Introduction

The literature review will be focusing on the real meaning of the Olympic Games as originally started, in ancient Greece. In ancient Greece it was an honor to gods and especially Zeus.

The ancient Greeks used to hold a ceremony to honor Zeus. This ceremony was called the Olympic Games. It was the most important celebration of the ancient times and it was filled with honors and rituals for the gods. The Olympic Games never were a celebration for the humans but it was something meaningful and pure. This is going to be argued in this literature review.

Today the Olympic Games have a different meaning, a different cause, not only for the athletes taking place at the games but also for people hosting the event and of course for the audience.

This literature review is going to be focusing on the changes that are happening in mega events and more specific in the Olympic Games. In addition to that, the literature review is targeting the ancient Olympic Games and not the ones hosted the past years.

Globalization is a huge part of the event industry. Sometimes it is harmful but some other times it is not. It depends on the use of it and the perspective that the individual is viewing it.

Olympism Olympism is a social philosophy that emphasizes the role of sport in world development, international understanding, peaceful co-existence, and social and moral education. De Coubertin understood that, as physical activity grounded in rule-adherence, sport was apparently ‘universalisable’- providing a contact point across cultures.

By definition a

we can be consumers who accept sports as they are, or we can be citizens who actively engage in the process of making the world and sports humane and sustainable. » (Coakley, 2009).

The term «globalization» conceived in the start of the