Analyzing Max Dupain's 'Advertisement For Hoover'

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Max Dupain’s photograph titled, ‘advertisement for Hoover’ makes an excellent use of lighting, camera angles and the placement of objects. Max Dupain is an Australian photographer who was commissioned to create a dynamic and convincing advertisement for the hoover vacuum. His artwork is a simple black and white photograph that uses great lighting and an oblique aerial camera angle to create a powerful photograph and advertisement. Dupain creates exquisite photographs through his use of the placement of objects and dominant lightning. Max Dupain’s selection of the letters and the hoover vaccum clearly links the photograph to the tradition of still life. The main subject in this photograph is the large, bold arrangement of letters that are selected and carefully placed to create beautiful shadows that are cast across the page by the light of the hoover vacuum. Unlike other artists Dupain has not used other studio lighting, but intead has used the hoover vaccum, behind the objects. The lighting from the hoover vaccum creates immense and elongated shadows that are cast off the page. Dupain uses the perfect alignment of the objects to create a powerful and a potent advertisement for the Hoover. …show more content…

The strong lighting and the phenomenal placement of the objects shows the audience the power of the hoover vacuum. The hoover vacuum with the stong bright ights clearly suggests its power. Additionally the use of no other lighting creates a sense of authorization. The bold, capitalised letters are all neatly arranged, are at the perfect position for the light from the hoover vacuum to pass through and create beautiful shadows. The shadows imply a powerful and large vacuum, creating great advertisement pgotograph for the hoover

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