Analyze the financial performance and position

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We will base on three criteria to analysis their financial performance and position. They are profitability, financial position and efficiency. First, we will separately analysis individual firm. Second, we will compare both firms’ financial performance. Third, we will compare the firms in the whole industry.
The return on (total) capital employed (ROCE), return on equity (ROE), gross profit ratio and net profit margin to analyze the firm’s profitability.
First, ROCE is used to measure the management’s efficiency in using available resources of an entity to generate profit. Many investors think the ROCE is the primary measure of profitability since it compares the inputs with outputs. In 2012, Wing Tai had a sustainable increase in ROCE. Since there was an increased profit in 2012, the ROCE became greater. Since the Wing Tai had sold one of its principal activities to the outsiders, the profits became greater. In this situation, the high ratio of ROCE might reflect the management’s efficiency in using available resources of an entity to generate profit, since the branded products dis...

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