Analysis of the Opening Sequence of Clueless

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Analysis of the Opening Sequence of Clueless

The film “Clueless”, written and directed by Amy Heckerling in 1995,

is an adaptation of Jane Austen’s early 19th century novel “Emma”. In

order to translate the insular world of the provincial English town

into a modern scenario, Heckerling hit upon the modern American high

school, with its cliques and rituals. Although it appeals to a larger

audience, the target audience is the teenage generation and with this

in mind, Heckerling entertains us whilst successfully communicating

her views.

The film set the trend for a number of “teen movies” with its witty

satire of the superficiality of the American “MTV” generation and its

genre has been adopted by more modern films like “American Pie 2” and

“Mean Girls”.

The opening sequence of Clueless sets the scene beautifully and

immediately takes the audience into the world of the film’s main

character Cher. The film has the briefest of introductions with the

“Paramount” logo appearing simultaneously with the soundtrack, “Kids

in America”, being played over it. This breaks with tradition as this

logo, which is normally presented with sedate music or is in total

silence, is here included in the main body of the film. It is followed

by the film’s title in daring and colourful letters, in a pop up style

font. The way the producers have set out everything, it suggests that

they want to grab your attention, with the title graphics, but only

for a split second. They do not want any interruptions!

The first scene is short montage of Cher and her way of life e.g.

shopping, partying etc. It is filmed in a “hand- held” style with lots

of jerky m...

... middle of paper ...

...impression that the people are

listening but when the camera turns there is huge lack of interest

from the other students but Cher is wrapped in her own ego and isn’t

aware. There is a cut away shot of the teacher whose puzzled

expression speaks for itself. When it is finally over the pupils cheer

at the Statue of Liberty remark- the director is satirising. Cher

places her chewing gum back into mouth and at that point you notice

even that is colour coordinated to match her outfit. The “C” in her

report card reflects her debating ability.

Although, I can’t say from the opening sequence how the plot will

develop, the character of Cher is spoilt, self- centred and shallow

and can only improve. Clueless is not my type of film and from what I

have seen at the beginning, I would not necessarily choose to view the

rest!

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