Analysis of Yoplait’s Advertisement Save Lids to Save Lives

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Analysis of Yoplait’s Advertisement “Save Lids to Save Lives”

“Even the lid is good for you.” Yoplait’s “save lids to save lives” is a very good and effective advertisement. It is so much, in fact, that it makes you want to buy the yogurt not only to eat it, but to help out in a good cause. The purpose of this article, which is to inform its readers about their product, was greatly accomplished. It gives the reader compassion for what this company is trying to do. The company of Yoplait holds great credibility because of their background. The message being sent out is very strong. The ad has great effectiveness making this a very successful magazine advertisement.

The article is targeted mainly towards women, and has successfully reached its audience. The ad shows a page full of pink flowers. Sitting in this bed of flowers is a container of Yoplait yogurt with its pink lid sitting next to it. It is advertising the pink foil lid, which is what is used for the donations. Breast cancer affects millions of women worldwide. Holding up such a great cause, Yoplait is gaining the respec...

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