Breast Cancer Awareness Campaign

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The breast cancer campaign has claimed the color pink as its symbol and has created a following. Breast cancer awareness is associated with the image of a pink ribbon due to to the popularization of breast cancer awareness. The pink awareness campaign is now incorporated by the NFL and unfortunately, the league is fooling the public with the "A Crucial Catch" campaign. Most people within our society believe that the pink awareness campaign is actively helping to fight against breast cancer but they are not aware that the money solely goes towards awareness. The proceeds that are accumulated by the pink awareness campaign within the NFL do not benefit the most important aspect/goal of the breast cancer awareness campaign, breast cancer research (Vice). Scientific research for a possible cure cannot be done without funds and grants. The author, Smriti Sinha, shows his perspective through the unfortunate facts and statistics that display the NFL's awareness campaign as a sham. Sinha believes that the public should donate …show more content…

From the helmets, to the football cleats, details on the uniform and even the penalty flags. According to Vice Magazine's findings, the proceeds from the NFL's Pink October paraphernalia does not fund the fight against breast cancer. NFL viewers see each speck of pink on their tv screens and are unconsciously compelled to spend their money on the NFL's pink products that are available online. "The NFL donates proceeds from its awareness campaign, auctions, and the NFL Shop to the American Cancer Society (ACS), which in turns uses that money to increase awareness, education, and screenings for women over 40 (Vice)". In general, Breast Cancer Awareness should attain the goal of reaching out to the public for funds towards a possible cure rather than to awareness campaigns. The United States is already aware that breast cancer is a danger to many women and a few

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