Analysis Of Vodafone

INTRODUCTION

In every company, there have a management structure and model to build the business and achieve their desire goals. There are many strategies which are implemented by every organisation to attain their goal. Vision and mission is vital for every small scale or large scale organisation. As we describe the vision and mission statement of the Vodafone company in the previous assignment. They are aiming to expand their smart working and machine-to-machine (M2M) technology in the whole world in future and they are aiming to provide 3G and 4G services to whole world, so that everyone can easily access the internet in whole world. Moreover, there are many macro environment factors that affect the organisation to achieve their desire

The benefits and limitation of these factors was mentioned in previous assignment. Furthermore, we use porter’s analysis to analyse the micro environmental factors of the organisation like competitive rivalry, bargaining power of the buyer, bargaining power of the supplier, threats of new entrant and threats of new substitutes available in the market against the organisation. We all discussed in the previous assignment. Every business need to have a strategy to expand or to achieve their desire goals. Business level strategy is a mixture of commitments and actions to provide values to customers by using core competencies in specific product or in a specific market (Frank T. 2013). In this essay, it tells about the business level strategy in organisation and it also tells about the benefits and limitations of the business level strategy. It also tells about the different factors for successful implementation in Vodafone company to achieve

Organisational structure is basically a set of lines of authority, communication, rights and duties in the organisations. It also arranged according the role, power and responsibilities between different levels of management. Vodafone company designed a new structure for 2015 to ensure more sufficient and affective delivery of services to the customers. It will accelerate the growth in unified communication and achieve greater efficiency from scale (Vodafone 2013). There are five different types of structures in the organisation, which all affects to the organisation goals. Functional structure, in Vodafone they divide every department separately according to their specialisation, like they have purchasing department, sales and marketing department, human resources department, so that they can concentrate only on their own work and all employees must report to the CEO of the company for taking any decision. But it can create difficulties for organisation as well as on employees. There are no multiple tasking skills learned by employee, employee can do only one thing in which they are specialised. There is no sharing of knowledge between employees. Everyone need to report to CEO to take any decision even its small decision, it’s a wastage of resources and time. There is no power is given to the employees. Geographical structure of Vodafone is based on