Introduction The Kellogg Company was established during 1906 and is a main competitor in the breakfast cereal industry. During 2013, the Kellogg Company reported $14.8 million in sales and a net income of $1.82 million. Overall, the company’s products are manufactured in 18 different countries and generates sales in over 180 countries. Since the company is leading producers of cereal products it would be wise for it to analyze additional countries for exportation, such as Indonesia. Especially, since the international sales in the Asian Pacific market segment increased by $11 million. This market segment includes India, Japan, and Southeast Asia. Currently, Indonesia is the fourth most populated country, with a population of 247.2 million. In addition, a current trend of breakfast cereals is on the rise within Indonesia. In particular, the Indonesians are interested in cereals with flake consistencies. The market can be defined as elastic, as target audiences are able to justify the high prices with the added health benefits. (Kellogg Company, 2013). According to the Euromonitor International Database, as of 2013 the bread and cereal expenses have increased by $134.3 million since 2008. And currently, the company’s Corn Flakes product is being marketed in the following countries: United States, Canada, Mexico, Ireland, and United Kingdom. (Creating Brands, n.d.). With this potential interest, it would be logical to re-launch the company’s Corn Flakes product as ‘Flakes’ to the Indonesian market. Situation Analysis The company’s alternatives could be evaluated by utilizing the strengths, weaknesses, opportunities, and threats (SWOT) analysis tool. Strengths One of the company’s strengths include longevity in the industry. Especi... ... middle of paper ... ...his issue, the company can set up different promotion strategies in store that will help generate sales for the products. Lastly, there may be issues with the price. If Kellogg’s enters the Indonesian market with a lower product cost than its competitors, it could potentially initiate a price war. Before entering into a price war, Kellogg’s should evaluate its sunk cost and financial stability as these wars can drive competitors out of the market and cause bankruptcy. Kellogg’s should be wary of creating or participating in a price war as it has unfavorable consequences and effects. Overall, Kellogg’s should focus on gaining a market share with the company’s promotions, and global commitment strategy as these tactics will ultimately produce sales. In addition, these sales can be utilized to develop new strategies for financial stability and longevity in the future.
The SWOT analysis is a method used to evaluate the attributes (of a particular company) that will support the firm's effort in achieving their goals as well as the attributes that will weaken the company.
A SWOT analysis is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT is a planning evaluation used by businesses and organizations.
SWOT analysis is a constructive model for organizing information from the broader market and developing relevant screening criteria. It identifies and lists the firm’s strengths, weaknesses, threats and opportunities. Strengths and weaknesses come from assessing the company’s resources and capabilities. Opportunities and threats emerge from an examination of customers, competition, and the external market environment. With SWOT analysis a marketing manager can begin to identify strategies that take advantage of the firm’s strength and opportunities while avoiding weaknesses and strengths (Perreault, 2014).
The SWOT analysis involves four steps. They are strength, weakness, opportunity, and threats. This will assist you to ident...
A SWOT analysis is used to assess a company’s strengths and weaknesses found within the company, as well as opportunities and threats that emerge from the external environment. In this analysis, the main strengths, weaknesses, opportunities, and threats facing the Ford Motor Company will be discussed to provide a powerful analysis tool that supports the planning process for marketers.
The SWOT analysis (abbreviation for Strengths, Weaknesses, Opportunities and Threats) is an essential tool in marketing for understanding and supporting decision-making in all kinds of situations in business and organisations. In brief, it provides an accurate context for studying strategies, positions and directions of a company proposition. It is used mainly for business planning, competitor evaluation, marketing, business and product development and research reports. SWOT analysis is also a widely recognised method for gathering, structuring, presenting and reviewing extensive planning data within a larger business or project planning process. (Chapman, 2014)
Innocent is a well-established smoothie and health food company in its home market of the UK and has had success in moving into various markets in the European Union. With the added partnership with global brand Coca-Cola, it could be said that Innocent is in prime position to begin its expansion into new markets globally. This report will note the benefits and potential risks of entering the chosen market of Japan based on research and theoretical analysis.
The definition of SWOT analysis is comprehensively summaries the internal and external conditions, critical evaluate advantages and disadvantages of organization, facing the opportunities and threats, in order to the combination of company 's strategy and internal resources and external environment (Yuan, 2013). In contrast, SWOT analysis method is a descriptive model, because the enterprise strategy is often a typical uncertainty problem, the lack of adequate analysis and logic, and a SWOT analysis cannot provide the specifically, format of strategic advice (David,
The founders of Keurig Inc. created the company to develop an innovative technique which allows customers to brew one perfect cup of gourmet coffee at a time. In this case, the CEO Nick Lazaris along with the other leaders of Keurig Inc. must determine how to successfully enter the at-home-market for use at customers’ homes, while maintaining a healthy relationship with Green Mountain Coffee Roasters, Inc. (GMCR) and Van Houtte. GMCR and Van Houtte are two of the company’s main roaster partners that own a 70% stake in Keurig, so they want the business to succeed but are a little apprehensive about the company’s marketing and pricing strategies.
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
These decisions were made using a SWOT analysis. The managers were able to identify strengths, weaknesses, opportunities, and threats to the company and adjust their strategy to optimize the situation.
What is a SWOT analysis? This concept involves assisting businesses to identify their strengths, weaknesses, opportunities and threats. It is often used to analyze an organization and its environment. Businesses find the analysis useful in assisting them to improve their business, establish goals and objectives.
Despite the fact that Krispy Kreme’s same-store sales are increasing every quarter, the company is not in control of the specialty foods industry. Starbucks Coffee, Krispy Kreme’s leading competitor, has been experiencing astonishing sales that surpass even Krisp...
In this report, we adopt SWOT analysis to determine the strategic fit between the company’s internal, distinctive capabilities and external threats in the current market. Recommendations were provided in the later part of the report on the possible approach to tap on external market opportunity and our suggestion to resolve current issues faced by the company.
Asset turnover ratio is used to calculate the efficiency to utilizing total asset for the sales. Use your assets in produce your product productivity and rise the sales to earn more profit. The asset turnover ratio of Nestle and Duty Lady Milk are similar in these 3 years. But, the two asset turnover ratio is considered as a low ratio (unproductive capacity). A low ratio means there will be less efficient of firm in total asset for employed. Nestle does not efficient in using firm’s asset to produce more