Final Project
Aqsa Akhtar
South University
MBA 6011 Strategic Marketing
Dr. James Kroeger
January, 31 2015
SWOT Analysis
SWOT analysis is a constructive model for organizing information from the broader market and developing relevant screening criteria. It identifies and lists the firm’s strengths, weaknesses, threats and opportunities. Strengths and weaknesses come from assessing the company’s resources and capabilities. Opportunities and threats emerge from an examination of customers, competition, and the external market environment. With SWOT analysis a marketing manager can begin to identify strategies that take advantage of the firm’s strength and opportunities while avoiding weaknesses and strengths (Perreault, 2014).
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MUSC attained the opportunity to join forces among other healthcare organization through the development of healthcare delivery association, increased funding for healthcare informatics, community partnering to develop new healthcare programs, and the introduction of clinical protocols to improve quality and efficiency. Underutilized marketing niche is another opportunity for the hospital. MUSC being a teaching hospital attracts students from all over the world and thus increase the revenues. Lack of competition in the area helps attain the required profits (SWOT analysis …show more content…
The long-term trend affecting the organization the most is the Affordable Care Act (ACA), known as Obamacare is anticipated to be a great challenge in the healthcare industry. Increasing state and federal budget taxes poses another threat on MUSC (Harrison, 2010). Increasing pressure to reduce healthcare costs is a threat to the company. Increasing demands of physicians and administrative staff for expensive medical technology is not a cost effective solution for the hospital and poses a threat to its accountability. Adverse demographic changes pose a threat to the organization. Size and organizational complexity can conspire to create seemingly insuperable barriers when it comes to improve patient care.
New Mission Statement
The objective of MUSC is committed to improve the physical, emotional and spiritual health of all individuals and communities we serve, to provide 99.9% care with excellence and passion in the coming years, and to work with others who share our fundamental commitment to improve the human condition in a society.
Reference
Jeffery, P. Harrison (2010). Essentials of Strategic Planning In Healthcare. Retrieved From http://www.ache.org/pdf/secure/gifts/Harrison_Chapter5.pdf
SWOT Analysis. (n.d.). Retrieved From: pestleanalysis.com/swot-analysis-in-healthcare/
Perreault. (2014). Essentials of Marketing [VitalSouce bookshelf version]. Retrieved from
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