Analysis Of The Food Industry

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Recommended: Effect of advertising on consumer behavior

The food industry’s targeted advertising promotes unhealthy eating habits that resulting in obesity.
The food industry wants people to think that their advertising of products is good for you, but in reality they are not. Most of us don’t even know what we are consuming from eating their food. If people knew what was in their food that the food industries are promoting/advertising, they wouldn’t want to eat it. There can be given facts on this and maybe even some proof as to what you don’t know about the food industry, but also what you are consuming in your body at the same time. Some of the products that they advertise on TV, Billboards, and etcetera, you actually start to believe that they are good products until you start to do your research …show more content…

Now when you actually start doing your research on this kind of topic, you begin to find out a lot of things that you didn’t know or that you thought you knew about when it comes to the food industry. “Manufacturers who need their tomato sauce to be thick enough not to leak out of its plastic carton and just a little bit glossy, so that it doesn’t look matt and old after several days in the fridge were sold the advantages of Microlys, a “cost effective” specialty starch that gives “shiny, smooth surface and high viscosity”, or Pulpiz, Tate & Lyle’s tomato “pulp extender”. Based on modified starch, it gives the same pulpy visual appeal as an all-tomato sauce, while using 25% less tomato paste. Blythman, Joanna. "Inside the Food Industry: the Surprising Truth about What You Eat." Http://www.theguardian.com. N.P., 21 Feb. 2015. Web. 29 Oct. 2015. Somehow the food industry has their way of fooling people and making their food taste so good that you have the slightest idea of we are putting in our bodies let alone the food that’s being consumed. Also, stated in the article, “For the salesman, this preparation was a technical triumph, a boon to caterers who would otherwise waste unsold food. There was a further benefit: NaturalSeal is classed as a processing aid, not an ingredient, so there’s no need to declare it on the label, no obligation to tell consumers that their “fresh” fruit salad is weeks old”. Blythman, Joanna. "Inside the Food industry: the Surprising Truth about What You Eat." Http://www.theguardian.com. N.P., 21 Feb. 2015. Web. 29 Oct.

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