S & S Smoothie has four main Marketing Objectives. First is to increase the awareness of S & S Smoothie products among the target market. Second is to increase gross sales by 50 percent over the next two years. Third is to introduce two new product lines over the next three years: a line of low-carb smoothies and a line of gourmet flavored smoothies. Fourth is to increase distribution of S & S Smoothie products to include new retail outlets both in the United States and globally.
So, how is S & S Smoothies’ Product Strategy aligning with the above Marketing Objectives? S & S Smoothie has two new product lines planned: S & S Smoothie Gold and Low-Carb S & S Smoothie.
S & S Smoothie Gold is similar to the original S & S Smoothie but will
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Essay Question: Refer to the Promotional Mix and AIDA matrix. Which mix strategy do you recommend that S & S Smoothie utilize and why?
I think S & S Smoothie should utilize the AIDA matrix. AIDA stands for Attention, Interest, Desire, and Action. The AIDA matrix is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with the message. The reason why I think S & S Smoothie should consider utilizing this strategy is because the elements of promotion that have chosen to use, fits perfectly into the AIDA matrix.
Advertising is very effective for the “A” and “I” (Attention and Interest) portion of the AIDA matrix. S & S smoothie plans on investing a lot of resources into advertising. This also goes hand in hand with their marketing objective of wanting to increase awareness among target markets.
To satisfy the “D” and “A” portion of the AIDA matrix (Desire and Action) the most effective way involves sales promotion and personal selling. S & S Smoothie plans on investing in sales promotion and they are currently involved in personal selling.
This makes the AIDA matrix the best strategy for S & S Smoothie because they already have the pieces to make the matrix work. They plan on investing in the elements of promotion that make for a great AIDA
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Nevertheless, it must “defend” its current market share if not increase it, by maintaining premium quality and develop innovative products. The marketing mix strategies will effectively achieve targeted revenue and profitability in the near future.
This report is a business investigation on the Boost Juice business. This report is going to describe the Boost Juice business and its global expansion. It is also going to describe the roles of the business and the ways boost can be classified. The report is also going to explain the internal and external influences that have affected the business.
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In 2003, Palmer Jackson, Inc. created a new line of sports beverage called Green Ox. This beverage has some differences from other similar beverages, as it contains the benefits of antioxidants and it can compete in more than one category, such as sports drinks, vegetable juices, and antioxidant supplements. These are not the only advantages of Green Ox, because some reputable reports argue there is a strong link between using the vitamins and minerals that Green Ox has to reduce the risk of some specific types of cancers, and Green Ox will launch on a type of market that is growing to 15% per year. In order to ensure the success for Green Ox, the company has contracted with Marketing Studies Incorporated (MSI) to study the market and do some important researches. However, Palmer Jackson, Inc. faced one of the challenges that has been common when companies prepare to launch new products on the market. First, the company needed to determine the target audience, especially as we know the large variety of people who deal with this kind of product. Second, the company needed to think thoroughly about how it could position Green Ox with its benefits on consumers’ minds, as Green Ox has the capacity to compete in three different
We have designed the Popping Smoothies eBook to help keep your energy up and motivation high as you begin to discover and explore how to use smoothies in a spiritual fast.
DuPont uses inclusive innovation as their company strategy and they are constantly trying to create new innovations and products to enhance the lives of their customers and the world (DuPont Website, n.d.). This coincides with the third rule of innovation, match innovation to company strategy (Davila, Epstein, & Shelton, 2013). DuPont.com (n.d.) notes that 60% o...
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Lack of brand awareness. Our company has a strong image in other countries. But as we introduce our product into our new market where we may not have competitors with similar products, we may have competition with a variety of related products. We will address this issue with heavy and aggressive promotion emphasizing in our products’ nutrition facts.
For future trend and growing in this industry, understanding market trend and meet customer needs is very important. Innovation in using technology to automate process can drive food industry to better growth such as using robots. Continuously create unique products to attract customer, expertise strong branding and strategy marketing trend. Strongly adopted by KFC as KFC won marketing excellence award in year 2014 and has become one of the top players in the industry. KFC will continue to expand and create an excellent result with strategy business plan in future