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Corporate Citizenship and Social Responsibility
Impact of company social responsibility on society
Impact of company social responsibility on society
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Recommended: Corporate Citizenship and Social Responsibility
Introduction For 85 years, Publix Super Markets, Inc. (Publix), a nationwide chain, has set the precedent for Corporate Social Responsibility (CSR) and sustainability. With an added emphasis on the past 15 years due to the implementation of their Green Routine program, Publix has become the gold-standard of sustainability, with comprehensive philanthropic initiatives that support and intertwine housing, education, food security, technology, and more. Publix is taking strides to become more sustainable, environmentally friendly, and beneficial to the local community. By breaking down sustainability into 3 core concepts: social justice, environmental integrity, and economic prosperity, an analysis can be made about the current Publix sustainability …show more content…
In a market that is so dependent on nature and agriculture, it is reassuring to see a company that values the recompensing of materials back to the natural world. In order for Publix to remain successful, the company must carry the momentum that founder George “Mr.George” Jenkins originally started in 1930. The morals and philosophies that lie at the center of Publix Super Markets are integral to their success. Mr. George believed that customers and employees should be treated like family, and if their business model continues to accurately portray their core values, then they will continue to be successful. The question that looms over Publix is not “What can we change?” it is “What can we elaborate on?” Publix needs to use their positive image to expand into other communities. Publix is well-received in the public eye to the point that they are considered beneficial to a community. A marketing campaign that focused on bringing positive change to a struggling community through Publix and their charitable campaigns would create a want/need for the super market in new, untapped territory. Publix is lesser known in the Northern regions of the U.S., a nationwide marketing campaign would result in well-received
Publix has used its commitment to employees and consumers to differentiate itself in food retail market. Its biggest competitors are CVS, Kroger, Walgreens, and Wal-Mart. By staying committed to its mission and providing quality goods and service to customers, Publix has been able to maintain and build a good company reputation. In addition, the company has influenced the communities in which their stores are located by donating food to churches and to charities. Publix is involved with charities such as Food For All, Untied Way, Special Olympics, March of Dimes, and Children’s Miracle Network. With its high quality goods and service, and charitable donations, the company has earned a good reputation, especially in its hometown of Florida.
In this article, Journalist Christopher Tkaczyk takes the reader through five days of working at Publix Super Markets. In his day by day account, his main focus is to find the secret as to why Publix's has the "happiest, most motivated workforce in America". He takes a turn at each department in the super market and will see first-hand how the associates interact with the customers He discusses not only the employee satisfaction but he will show a glimpse in customer satisfaction. He explained that Publix's goal is to have their new associates achieve full-time status. The article touched on the loyalty of its workers and how the “annual turnover rate is a miniscule 5% - which makes a mockery of the retail industry average of 65%”.
1. Publix Supermarkets is a company that prides itself on providing the best customer service to its customers. This includes updating prices, products in-stock, and each store has a properly trained staffed. The company developed an innovative IS, an automated ordering process which allows the grocery department to receive an accurate order.
In addition to being environmentally responsible, New Belgium Brewery is responsible to the community through philanthropic efforts (Ferrell and Hartline, 2014). The most important reason that New Belgium Brewery has a competitive edge is its commitment to the community. New Belgium Brewery donates to each community it distributes its products. According to the case study, New Belgium Brewery believes that giving back to the communities that support and purchases its products is a way for them to be a local company and garner company loyalty (Ferrell and Hartline, 2014). New Belgium Brewery has a unique perspective in how the company treats its employees. New Belgium Brewery desires for its employees to be involved in the community as well as the company and reward its employees for doing so. New Belgium Brewery commitment to being a responsible company is its recipe for success. Being socially responsible, being environmentally responsible, being responsible to the community and society, and being responsible to its employees create a marketable competitive advantage for New Belgium Brewery over its competitors and allow New Belgium Brewery to continue to experience industry
In the good United States, people love to eat. Not to say these individuals are not appreciative, but many citizens tend to indulge and appear to take their privileged resources for granted. After all, this country offers a plethora of retail choices ranging from farmer’s markets, meat markets, and neighborhood bodegas (a.k.a. mom-and-pop-shops), specialty vegan and whole foods markets, and last but certainly not least supermarket chains! Considering the variety of choices, consumers get to set all types of criteria as to why they will or will not conduct business at a particular market place. In the southeast part of the country, many people hold Publix Supermarket in high regards to the level of cleanliness, employee hospitality, the quality of products, its selection of mainstream and ethnic food options, the chain’s ability to expedite the latest products to its consumers, and competitive pricing. Just because
..., John E., Strickland, A.J. Thompson, Arthur “Whole Foods Market In 2006: Mission, Core Values, and Strategy”, Crafting & Executing Strategy 15th Ed., McGraw-Hill Irwin, 2007
An organization must always look within and outside of themselves to assess their internal strengths and weaknesses and realize which external factors pose a threat or an opportunity for them. These factors have direct impact on how the organization operates, allowing them to mitigate their threats and maximize their opening to create new and diverse products as the demands of the people grow and technology advances (Rothaermel, 2013). The desire to have greener options in the products people use has forced The Home Depot and Ford Motor Company to respond. However, these two companies not only enforce the environmental concerns of the people with the products they offer to the public, but also in how their plants and stores are ran under sustainable energy. This will
Super Markets are few and far between in the south. There are plenty of different variations within a very small region that when one becomes your favorite it’s usually because if convenience. However throughout the local community of Jacksonville and most of Florida, Publix Super Markets have made a very valuable impression on its current consumers. Founded by George W. Jenkins on the idea of what makes a company successful is how they takes care of their customers but also their employees. Publix being one of the top eight privately traded companies in this industry as labeled by Forbes America’s Largest Private Companies List leaves those asking what makes Publix so different.
Publix objective is to provide excellent service to associates and customers with a quality and care in general merchandise. The organization places emphasis on quality control for its products as well as providing a higher quality of life for its associates. Management within the organization follow all managerial, ethical, and teambuilding practices ensuring all associates are accountable for themselves, and can provide the best service and product for its customers. The close guidance of these practices has led to substantial profits and praise for its managerial practices.
Publix strives to utilize the industry-wide differentiation strategy. Although Publix isn’t open 24/7 and does not have self-checkout (which also plays a role in its strategy), it focuses on providing the best customer service and facility presentation. The grocery store chain sets itself apart from the competition by keeping their stores as neat, organized and clean as possible; as well as Publix strives to provide the highest degree of customer service and accommodation as possible. Not only is the staff friendly and knowledgeable, they are encouraged to assist customers to the best of their abilities, they even help with carrying out the groceries to your car and assist in loading. As mentioned before,
The company’s strongest impact and contribution to sustainability lies in the critical parts of their business which leads to the success and diversity of our associates (customers), food safety, health and nutrition, strong supply chain, environmental factors, and community/stakeholder engagement and impact of the people along with the CSR initiatives.
Ferrell, O.C. (2010). Case 8. New Belgium Brewing (A): social responsibility as a competitive advantage (pp 473-479).Mason, Ohio:South-Western/Cenage Learning.
The corporate social responsibility is a commitment by a business to contribute to economic development while improving the quality of life for employees and their families’ as-well as contributing to the society. Walmart is a well-known company that offers customers the items they want and need at a low cost, with nearly 4,000 stores in the United States. According to the Fortune 500, Walmart was ranked number 1 in 2015. Just like any other superstore Walmart needs to continue the use of social responsibility by recreating a relationship between business and the community especially if they want to dominate the competition in 2016. The use of sustainability, strategic philanthropy, causing market, shared values, stakeholders and global perspective will help readers understand the purpose of social responsibilities in the corporate world.
Humans have been destroying the planet since we were able to stand on two legs. As a society, we need to work to reverse these terrible effects that our existence has on the planet. Sustainability is one way to begin reversing these effects, while still living our daily lives. In 2006, Al Gore presented his documentary, “ An Inconvenient Truth”, as a way to show the world the evidence behind global warming, climate change and the destruction of our planet. This documentary shocked the world. It was clear that changes needed to be made, but the destruction was more intense than previously thought. SInce this revelation in 2006, companies have tried to cut down on their greenhouse emissions, as well as offered sustainable products to their customers. Through a debate of morals and
Walmart, a conglomerate with global sites, has influenced its subsidiaries and co-operate in managing, addressing, enforcing and formalizing its foundation because of organizational structure and culture. For example, “Approximately 500,000 Wal-Mart associates throughout United States have participated in the Personal sustainability Project (PSP), a voluntary program encouraged by CEO Lee Scott (Ferrell, Fraedrich, Ferrell, 2011).” “Scott called also called for Congress to increase minimum wage and noted that Wal-Mart had increased spending on health insurance (Ferrell, Fraedrich, Ferrell, 2011).” They share values, disciplinary actions, standards of learning are the same with all their stores. They are leaders in their business and they lead by example. This category share corporate social responsibility which rate from zero to five is in richness according to the content analysis theory (Jizi et al2014) that is used to measure corporate social responsibility, will prove that Wal-Mart’s chains-stores: Sam’s Club, and other owners in the Wal-Mart company, value key stakeholders including the minority individuals. These are people who are interested in an “everyday low price.” It is used to measure the content of CSR disclosure of community involvement, environment, human resources, and social products and service quality according to (Jizi et al2014).Wal-Mart is quite aware that being socially responsible is very expensive. However, with the annual disclosure giving greater transparency in daily operations, I believe that more investors will become interested in its evolution and be able to benefit from its profit. For example, China is the largest supplier for Wal-Mart according to (Ferrell, Fraedrich, Ferrell,