Pinterest Social Media Advertising
Overview:
Pinterest is a social networking tool that people use to gather ideas for their projects and self-interests. People create and share Pins which they use it to plan for their tasks and their objectives. Founded by Ben Silberman, Paul Sciarra and Evan Sharp , it allows users to save their favourite images and categorize them according to their interest on boards. The users can also follow fellow users if they share common taste. A Pinterest user can manage images, save them and upload them which are known as pins through pinboards. The individual pins can be saved by the Pin It button which is present in every user’s page.
Opening an account in Pinterest can be done by
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Out of these we decided to go with Honda’s campaign because of its innovative idea and out of the box thinking.
Honda’s Pintermission is one of the finest examples of effective social media marketing used in recent time. They made 4.6 million hits to the Pintermission Boards which produced 5000 repins and 2000 likes . The campaign was a huge success with very low budget of only 2500 dollars. More than 16 million media were found by this campaign.
The fame didn’t stop with Pinterest but continued to other social media networks like twitter and Facebook. Honda’s innovative idea to use Pinterest came handy for promoting the new CR-V. Honda made this campaign an exciting one by connecting with people’s lives and their interest to make their campaign successful. It’s good to see the Multinational companies use social media as an effective communication tool for maintaining their brand loyalty among customers. It also gathered very good media attention because of the innovative idea they put together to market their
Teen are being slain by cyberbullies everyday. Not all social media is good for teens. Even no social media is better. Almost every teenager has a cellphone or some sort of device that lets them check their social media. Many websites like Facebook, Instagram, and snapchat are bad and can cause teenagers to do bad things to themselves or other people. Banning social media will make teens have better grades, be more safer, and have more self confidence with less depression.
Harley-Davidson (HD) has taken a number of steps to deliver a higher value to clients. One of the core activities in that field is establishing personalized relationships with their customers by face-to-face and social media channels. Harley Owners Groups (H.O.G.) alongside with the riding clubs were founded all over the world setting up multiple types of membership based events like major destination rides, rallies, local charity events, and etc. There is a significant personal benefit offered through such events in the face of socializing and bonding with fellow bike enthusiasts, fostering closer ties between them, sharing a spirit of freedom and adventure.
In recent years, the realms of marketing and public relations have changed. Branding has become an increasingly important tool for businesses. As described in Kleppner’s Advertising Procedure, attributes of a successful brand include recognition, differentiation, imagery, and the ability to link all brand communications to that brand (Lane, King, Russell, & Kleppner, 2005 p. 639). In 2016, branding also means having a strong presence on social media. Lisa Ostrowercha describes social media as another way “… for your brand to share its personality with the masses” (Ostrowercha, 2016).
This essay is based on Marshall McLuhan (1967) theory, which states that the medium is the message. McLuhan states that the form of a message determines the ways in which that message will be perceived.
Every corporation has a marketing plan to know in what direction they are facing in the future. As we know since before, the four P’s of marketing is the key to success for a business. As it is right now, Burry Bookstore misses one of the 4 P’s, which is the promotion.
Social media has a big role in our perception of brands in today’s world. The two companies have both attempted to integrate social media in their continued attempts to one up their competitor. Google has made attempts to cr...
Social networking used to be about updates on an individual’s life, but now, it has become a marketing place. Consumers are constantly trying to fit in and boost their egos with the latest products by displaying a picture or status update on what they just purchased. Linda Kulman, author of Our Consuming Interest states “We no longer measure ourselves against the Joneses next door but against people we know only from the media” (59). As society continues to change, no one cares about what their next door neighbor thinks about what they just purchased. Since social media has expanded across the world, individuals are continuously trying to fit in with their local peers and others abroad. The constant newsfeed that is being displayed, sends a signal that they ought to have the same product or out do their followers. Linda Kulman also states “The piling on of such images gives us a sense that we need more and we need it sooner” (58). This is an indication of how consumerism has sky rocketed, because retailers have social media accounts as well now. The countless pictures of their latest products and hashtags, a word preceded by a pound sign (#) that is used to correspond to key words and pictures, are their new way of marketing. In addition, consumers have the sense of superiority when they show off their name brand products to others, because “Those who have it, often
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
With social media’s rise in popularity, consumers were given another platform, a viral one, to discuss companies and their products/services. While the main focus of public relations has always been to promote communication and goodwill, the practice also promotes publicity for their clients. With the growth from traditional tools to more sophisticated tactics like video news releases, webcasts, blogs, and social networking, public relations has been able to transform its effectiveness in just a few short years. Any company that does not include the use of social media, is missing the opportunity to obtain valuable information about their brand while also losing a chance to spread its message on a platform that reaches
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
Every day we meet a lot of people have seen their behavior, listen to what they say, think about them, try to understand them. We feel that we not only see what color eyes and hair of a person, tall or not, thin or full, but also sad to him or fun, smart or stupid it, solid or not and so on. Over the past decade, social media has seen growth to the point where it is reflects in our daily lives and even the lives of those who choose not to use it. Anywhere we go online, there are always buttons to click so that you can share something on Facebook or pin it to your Pinterest account.
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
Social media, whether some form of blogging or simply sharing photos with friends and followers via the Internet, have been around ever since the Internet became readily available for everyone to use. The social media movement continues to grow at an extremely fast rate. Sites such as Twitter, Facebook, and Instragram are among most popular. A lot of communication now appears to be through these social media sites. I interviewed Eva, a student of the Rider community and
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
The growth of social networking is one of the fastest growing digital trends to exist. Many social networking sites boast with millions if not billions of members. Prominent examples of these social sites are Facebook, Twitter, and LinkedIn. Members of these networks use them daily to communicate, share various types of information or to collaborate with other members.