Upon entering the magazine aisle at the local grocery store, one is overwhelmed with hoards of publications targeted at every type of person imaginable—outdoorsmen, homemakers, car-lovers, and the list goes on. In the rows and rows of these diverse magazines, lays one meant just for teenage girls. Seventeen magazine entices girls aged 13 to 18 with fun, colorful fonts and widely-known cover models in trendy clothing. On one of the magazine covers alone, Seventeen promises to teach girls how to own their school year, amp up their confidence, and get their parents to chill, all while giving them the chance to win a 1,000 dollar fashion haul. Seventeen seems to almost act as a bible for teenage girls, and if they take it as seriously as they do …show more content…
Currently, over-drawn lips topped with a bold, heavy lipstick is a make-up trend. As teenage girls scroll through social media platforms, such as Instagram, they see “Instagram models” and celebrities just a little older than themselves sporting this look. In turn, they want to try out this same look, but do not have the 50 dollars these models and celebrities typically spend on a tube of lipstick. When the average teenage girl sees the advertisement for Burt’s Bees lipstick, they are drawn to buy the product. Odds are, they already trust the brand, as discussed in the previous paragraph, and they know it will be much more affordable than the lipsticks they see the girls on Instagram using. Furthermore, Burt’s Bees obviously tries to appeal to this group of girls in the way a deep red tube of lipstick lays open in the very center of the ad. This color exhibits the high-fashion look many teenage girls want for …show more content…
An abundance of teenage girls, many of whom also like the make-up trend discussed in the previous paragraph, are attracted to this movement as it comes with the idea of making a difference in their own health and the health of the planet. Burt’s Bees also appeals to this group because the advertisement features a leaf speckled with dew drops, and the lipstick is made out of 100 percent natural ingredients, as noted at the bottom of the advertisement. With the ingenious motto, Finally a lipstick that loves you back, comes an idea that this lipstick will benefit your lips, and even make them healthier than they would be without the product, which is a real attention-grabber for the girls involved in this movement. The previously-stated advertising tactics are even likely to attract the healthy-living girls who have not tried Burt’s Bees. They are drawn in with the blatant idea of the lipstick being natural, plus they see that there are 14 versatile shades, all of which are pictures along the bottom of the advertisement, and know that they will be able to find one that suits
Female beauty ideals are an overwhelming force in teen media. Approximately 37% of articles in leading magazines for teen girls emphasize a focus on physical appearance. This is none to surprising considering two of the top contenders in this media genre are Seventeen and Teen Vogue. CosmoGIRL and Elle Girl were among the ranks of popular teen magazines, but in recent years have become exclusively online publications. Add in a dash of publications Tiger Beat and Bop, and it becomes glaringly obvious that girls are charged with the prime directive of looking good to get the guy. The story becomes more disturbing when the actual audience, which includes girls at least as young as eleven years old, is considered. In a stage when girls are trying for the first time to establish their identities, top selling publications are telling them that their exteriors should be their primary concern of focus. Of course, this trend doesn’t stop with magazines. A study conducted in 1996 found a direct correlation between the “amount of time an adolescent watches soaps, movies and music videos” a...
Cover Girl cosmetics have been the top-seller since 1961 and are still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover girl has, so how does Cover Girl cosmetics do it? A lot of Cover Girl’s strong, on going successes are due to changing the look of the product, exceptional promotions which the public can’t look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it’s wonderful that Cover Girl has been and still is so successful, it has put a dentation in today’s society in what women’s appearance should and shouldn’t be. Women and young adolescence are confused of what their appearance should be. Cover Girl has many famous models; one inparticular is the famous country singer Faith Hill. Faith is tall, skinny, and flawless. When women see models like her doing the advertising for Cover Girl, they automatically feel that they should look the same. Later in this paper I will go into semiotics which derives from the Greek word semeion meaning sign, it basically describes how people interpret different signs, such as models, and how these signs might effect one’s life and self-esteem. Proctor & Gamble are the owners and starters of Cover Girl cosmetics. To keep up the success of Cover Girl they must keep on top of the advertising game to stay above the competitors. To do this they do many promotions, some include using famous singers, changing displays, giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads. Cover Girls did one promotion with Target stores to promote their product. They used the famous group 98 Degrees to make a sweepstakes called, “Fall in Love with 98 Degrees Sweepstakes.” The grand prizewinner of this sweepstakes is an appearance in the new 98 Degrees music video. This advertising doesn’t just take place in the Target stores; it also takes place in Teen magazine, stickers on the new 98 Degrees CDs, a national radio campaign, and the national Teen People magazine. Because it’s teens that mainly listen to the music that 98 Degrees produces, it’s the teens that this particular promotion is focused on. I s...
In this book therapist Mary Pipher writes about her experiences at work with adolescent girls. It is intended to make the reader aware of the perils of being a teenager in today's sexualized and media-saturated culture. She talks about how this new and more hostile environment affects adolescent girls' emotional growth and development, and how hard it is to stay true to yourself while trying to fit in with peers. For the most part this book is Dr. Pipher's attempt to reach out to adolescents, as well as their parents and teachers, and tell them that this "problem without a name" is not a death sentence but rather a journey to adulthood, and tells adults how to help these impressionable young girls through what might be the most trying period of their lives.
Lipstick was revolutionized in 1923, when James Bruce Mason, Jr. patented the first “swivel” tube of lipstick. This modern comic strip encaptures not only the societal norms of housewives, but the advertising culture. While many advertisements were simplistic, some introduced a new problem for which they were the only solution. While advertisements didn’t utilise the medium of comics, Embee Distributing Company's Comic Monthly first started in 1922, which made comic books more
The Inter-Faith Food Shuttle is helping to sponsor bee hives to increase teaching abilities. The JABGC is helping by educating hundreds of children who are at-risk and providing guidance to them. This includes a learning garden. ERA will help by attaining land to help protect and conserve needed resources. For the Alliance Medical Ministry, Burt?s Bees helps them with growing their garden so that they can help their patients and also those in the community to eat fresh fruits and vegetable. The Alliance Medical Ministry also helps to provide insurance to those who otherwise could not afford it. With Habitat for Humanity, Burt?s Bees helps them with their goal of providing homes to those who could otherwise not afford it, while also building homes that are eco-friendly. Finally, Burt?s Bees works with Farmer Foodshare to help get food from the farmers to the people who need it (Burts Bees, 2016). In a nutshell, Burt?s Bees has been busy not just making money, but they have been busy looking for ways to make the word a better
Firminger examines the ways these magazines represent young males and females. She reveals that these magazines talks about the physical appearance of young girls but also their sexuality, emotions, and love life. The author informs how the advice given by the magazines is negative. The author also argues that these magazines focus more on their social life than how their academic performance
We all know that cosmetics existed thousands of years ago. Cleopatra used a heavy arsenal of beauty aids to help her shake the foundations of the Roman Empire. Yes, cosmetics and perfumes have a long history, but the consumer industry we live in is relatively recent, a creation of the decades 1890 through 1920. The products hawked in the 19th Century by druggists, perfumers, barbers, physicians, and a colorful assortment of other enterprising individuals were primitive by our standards. Certainly, active ingredients were used with abandon, notably arsenic, lead, and mercury. These were products that really made visible differences, and the consumer was well-advised to be wary of the majority of these mysterious concoctions.
It is evident that today’s advertisements for teen clothing are neither healthy, nor ethical, to use as a way to attract teen consumers; however, companies are getting away with this behavior, because their effective and inappropriate advertisements are merely innuendos. The modern label placed on teens is said to be the primary contender for the cause of eating disorders, suicide, bullying, and depression. Fortunately, groups of teens are getting together to put an end to these unethical advertisements and the messages the ads give off to teens; because of their efforts, the amount of effect that advertisements have on teens now, may dramatically plummet sometime in the near future. In my opinion, it is crucial that us teens make a profound alteration to the way teen merchandise is advertised, which in turn will end the knavish behavior of ...
Our media continues to flood the marketplace with advertisements portraying our young teens much older than their age. Woman’s body images have been the focus of advertising for generations. However, now the focus is more directed to the younger teenage girls instead of woman. Young girls are often displayed provocatively while eating messy triple decker hamburgers, or sipping a diet sodas on an oversized motorcycles. As a result, young teens are dressing older than their age, trying to compete with this ideal media image.
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
All women wish to look their best on their wedding day, prom, or their ten year anniversary, so it is a makeup artist’s job to fulfil this desire. The art of emphasizing one’s most attractive features by highlighting the inner corner of the eye to brighten the eyes, contouring the cheeks to make the cheekbones appear higher and painting on bold lipstick to form perfect, plump lips make the face appear flawless. Some people do not wear makeup everyday, so when they do, their face can appear brightened and awake, therefore they believe they look wonderful. Although many people are confident in their appearance and do not demand makeup to boost their self-esteem, wearing well-applied makeup will always make someone feel
It is shocking how many discourses a 30 second advertisement can produce. Many people will see this advertisement differently to the way I have perceived it. But I still think that it is quite clear how much of a stereotypical view this advertisement is portraying. It has succeeded in attracting many customers and has helped sell a lot of the product. It is producing this kind of fear among women about old age that aging isn’t a good thing, once they are 30 they need to start looking after their face because they are getting old. Women need to totally make sure that they always look young or that is it, their life is over. Media does a very good job at portraying this.
For Maybelline’s price they offer low competitive While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives.
As marketing strategies have evolved, they have enhanced the ability of advertisers to communicate to the "masses" more effectively than ever before. This ability has allowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially young women, is being influenced by advertisers more now than in previous generations. It is not by accident that teenagers and young adults are targeted by advertisers, especially since their purchasing power as a group exceeds that of any other consumer group. Not only have advertisers learned to identify specific products that appeal to men and women, but they have also found that the "want" of the consumer can be turned into a "need" for the advertised product. Many of the beauty product companies advertise their products as a "need" which ultimately appeals to a vast majority of women.
Every woman has a right to look beautiful and confident about her looks. While natural beauty is an important factor, makeup products can cater the rest of the worries. Beauty and cosmetics brands launch products by keeping in mind the requirements and needs of woman of today. In the horde of multiple makeup brands in the market, it is sometimes hard to choose the right product of the right brand. If you