Under the free enterprise system of the United States, prosperity is possible if one runs persistently; however, this privilege is one people of other nations have no hope of experiencing. Adbuster’s Nike Running displays a picture of an innocent young woman to evoke the emotions of its audience. The picture, taken from a low viewpoint, emphasizes her bare feet. With a few other features and a brief, the image by itself portrays her hopeless state. However, her state is not the only point of this advertisement; the advertisement also attempts to show the horror of large American corporation working conditions and persuade the reader to feel guilty for taking part in this scheme. With a quick glance at the illustration, one can easily recognize …show more content…
The first three lines of the text lure the reader in with the thought of a raise; however, the message takes an abrupt turn forcing the reader to rethink his previous thoughts. In its few short lines, the words attached to the image show how the privileges available in the United States are unheard in other nations. The simple example of a raise clearly demonstrates this. Eventually, the young lady in the image is tied into the text to convict the reader more. She symbolizes all the workers in the “Indonesian factory.” She represents every human who suffers under the conditions of cheap labor. Her running shows how many workers in these industries are perpetually overworked and running to survive the appalling circumstances outside of the United States’ labor laws. Her bare feet once again reiterate these brutal conditions. If the conditions are so horrific, how do these factories still have workers? The answer is shown in a New York Times article titled “For Indonesian Workers at Nike Plant: Just Do It.” The article tells how although the workers do not enjoy their jobs, they feel privileged to have a job and be earning wages. For this reason, the lady’s face in the image shows no agony. She may be overworked and exhausted, but she content to know she is able to provide for
She shows the jobs young girls do in the factories, “They spin… they weave… They stamp” By showing a list of work the young girls do, Kelley appeals to her audience’s emotional sense in order to deliver message of dissolving child labor. She also uses rhetorical questions followed by solutions in order to question what must be done and how to do it. She states, “what can we do to free our consciousness?... we can enlist the workingmen… to free the children”. By doing this, Kelley forcefully suggests that her audience consciousness are enslaved with the idea of child labor. She states her and her audience must solve the problem with unity to enlist the workingmen on the jobs. This gets back to to Kelley’s purpose of destroying child labor. By offering
“Workers Make Appeal to Taxpayers,” also follows Andrew Olson, a McDonald 's worker who makes $8.60 an hour, and his fiance who makes minimum wage in their experience under the poverty line. “Their salaries are so meager [...] that they rely on food stamps and Medicaid to get by,” says Kelly about Olson’s current living status, a lifestyle most Americans involuntarily live. Aside from the benefits wreaked by business owners and taxpayers, the workers living on poor salaries prove as the most positively and heavily affected; the three point nine percent of working citizens treated unfairly by big businesses. “Workers Make Appeal to Taxpayers” concludes with a quote from Olson, “Just because I work in fast food, does that mean I should have to just scrape by in
Provoking thoughts occurred as a result of viewing a certain piece of art at the San Jose Museum of Art. This piece of art piece labeled Fallen Fruit by David Burns and Austin Young was the awe and inspiration for my topic of this paper. The piece made me think of working conditions and how far they have improved in the past century. The digital print coldly depicts assembly line workers packaging fruits for a company. The print displays the average worker in monochrome while the environment juxtaposes the workers with its tinted bright colors. The contrast between the monochrome workers and the tinted environment creates a feeling where the worker is lost in a sea of color and reveals a sense of seriousness of the morbid reality that most workers faced during the 1920s. This contrast was created by Burns and Young as a metaphor to illuminate the audience on the emphasis that companies placed on the workplace itself and the products that were being produced rather than the conditions of the workers. The angle and focus of the workers in the print also help establish a feeling of disregard for the workers. This cruel reality established by the print led me on the train of thought of the Progressive Era. An era of great change, Progressive reforms helped the quality of life for the average worker and helped pave the way for future improvements. Although Progressive reforms for the workplace were loosely enforced, these labor reforms were effective to help create better working conditions, help regulate big business, and push for the creation of unions and bureaus.
The leaders of big business didn’t give workers the rights they deserved. In the text, Captains of Industry or Robber Barons?, it states, “Workers were often forbidden to strike, paid very low wages, and forced to work very long hours.” This evidence is a perfect example of the dehumanization of workers. The employers treated their workers like interchangeable parts, which were easily replaced. The big business leaders started paying less attention to the working conditions, and more to the production rates, and money. They didn’t care about worker’s family or the worker’s wellbeing. Due to the horrible working conditions, the workers were more likely to be injured, and sometimes, die. The capitalists didn’t give their employees the rights and respect they deserved, because to them they were just unskilled, cheap labor. If the workers were unhappy, they would easily replace them with other unskilled workers. That’s why they were considered interchangeable parts. This evidence shows the big business leaders only cared about money, and didn’t treat their workers
Americans have long since depended on a falsified ideology of idealized life referred to as the American dream. The construct of this dream has become more elusive with the emergence of popular cultural advertisements that sell items promoting a highly gendered goal of achieving perfection. In “Masters of Desire: The Culture of American Advertising,” Jack Solomon states that ads are creating a “symbolic association between their products and what is most coveted by the consumer” to draw on the consumer’s desire to outwardly express high social standing (544). The American dream has sold the idea of equality between genders, races, and socioeconomic backgrounds, but advertisements have manipulated this concept entirely through representations
Built off of the backs of immigrants, it is the very same people that are poorly mistreated but are the reason for the country's booming economy. Yet, a century ago these migrant workers who devoted their health and time to the factories receive a poor man’s salary. They worked long strenuous hours in horrible conditions and would often get injured during the process. The corporation had no compassion towards its laborers. This extract from Sinclair’s novel The Jungle explains the terrible conditions in which employees worked: “...your hand slips up on the blade, and there is a fearful gash. And that would not be so bad, only for the deadly contagion. The cut may heal, but you never can tell,” (Sinclair, 12). Mikalos, a character in the novel, is used in this instance to personify the way in which the employees had to conduct their job. They had to focus on working as fast as humanly possible even if they were injured. The character states that he accidently made a laceration while deboning an animal. Even though his injury is significant, he is not to breathe a word of it to his employer. The employer cares not of the accident nor of the worker wasting valuable time chatting about “frivolous” events such as their health. It did not matter if a laborer lost a finger, the only thing that mattered to the businessmen was making more money. This was how life was working in the factory and it shows that the industries
This tragedy pointed out the negatives of sweatshop conditions of the industrialization era. It emphasized the worst part of its times the low wages, long hours, and unsanitary working conditions were what symbolized what sweatshops were all about. These conditions were appalling, and no person should ever be made to work in these conditions.
First of all, the slaves in the 1800’s were forced and taken away from their homeland and families. Their travel to the master or owner was a rough time for them. The over sea travel was harsh, the Africans were being treated like cattle. They were all squished into the ships and tied up. (http://www.pbs.org/wgbh/aia/part1/1narr4.html) This is saying that the slaves were being forced to leave their home and to be in labor, be acused, and to be mistreated. On the other hand, in the factory there wasn't any choice of being taken or anything because the women and man both had to work in order to live
The Ad and the Ego depicts how the market economy has metastasized until today commercialism
Baca asks “Do they come on horses with rifles, and say, ese gringo, gimme’ your job?” (3) The answer is no; for the most part Mexican immigrants take jobs that many Americans don’t want. Most people that cross the border do so to provide for their family, or to have a better life. As a result, they take jobs that pay them pretty much nothing. He later states that Americans should actually look at the bigger picture. Mexicans need the jobs to feed and provide for their children. Baca’s use of imagery, and symbolism paint the picture of American hypocrisy on Mexicans taking away American jobs. Baca mocks the racist commentary made by Americans to help the reader rethink the situation to show how ludicrous this misconception is.
The people of Omelas have become so consumed with happiness that they can’t see anyone but themselves in bliss. The residents of Omelas can only imagine the destruction fair treatment would bring. “If the child were brought up…all the prosperity and beauty and delight of Omelas would wither and be destroyed…To exchange all the goodness and grace of every life in Omelas for…the chance of happiness of one” (LeGuin 5) The people of omelas will do whatever it takes to keep the child oppressed to maintain peace and prosperity within the utopia. Saving the child will in essence destroy everyones happiness. This injustice is not only apparent in the city of Omelas, but also apparent in the world of inhuman labor. As the child of Omelas is forced into confinement, sweat shop workers also face the need to be forced in to labor. Both are pushed to the side and neglected in order to maintain the happiness of the oppressor. Angelo young, a writer for International Business Times covered the Chinese labor strike. Chinese workers were tired of unjust and unfair treatment so, in unison the workers stood to big business. “A strike at a Chinese factory that makes shoes for Nike, Timberland, Kenneth Cole and other popular brands grew on Tuesday to about 5,000 workers who are demanding their employer pay its government-mandated housing fund money.” (Young, Angelo. "Chinese Labor Strike: 5,000 Workers Strike At Factory
At one point in her career, Barbara Ehrenreich thought that it would be a good idea to get into the life of a person who works for the minimum wage and tries to live of it. As she went through her quest, Barbara met many people who were in fact, struggling. Unlike her, these people had to work multiple jobs, cut down their eating, live in terrible places, and just suffer all because of the lack of money and the need for as much of it as the could get. Some of these employees had others that they had to support, and some only needed to provide for themselves. Nonetheless, millions of people across the US are forced to work jobs where they are miserable in order to be able to give their families what they need, no matter what they have to give up in order to do so. Some of the people she meets are very similar to the characters in George Saunders’ story Pastoralia in the terms that they too work hard, don’t get the best treatment, and are only working because of their need to provide and sustain themselves and others. Saunders subtly depicts his characters as minimum wage workers, much like those in real life, who are struggling to give their loved ones what they need.
I chose Johan Norberg’s essay because I found it interesting how big franchise companies, in this case like Nike, makes their profits but workers can still manage to maintain a decent living. Even though what Nike is doing is...
When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike’s campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nike’s persuasive campaign consist of? This paper will discuss all aspects of Nike’s persuasive campaign. Some of the campaign’s strategies, goals, and techniques will be revealed. Some persuasive theories that can be applied to the Nike advertising campaign will be identified and explained. After discussing these theories, the specific arguments of the campaign will be validated. Overall, the entire campaign will be analyzed and it will be determined whether the campaign is a success or a failure.