‘A Good Apple, Rotten at the Core?’ is a persuasive piece by David Bradlow written in response to the social and political issue all ‘Social Fury’ speakers were asked to write about. David Bradlow’s speech, ‘A Good Apple, Rotten at the Core?’ Delivered 20-Aug-2012 at ‘Social Fury’ contends in an informative yet confronting manner that we should cut down on our need and demand to have the ‘latest technology’, foreseeing that the release of the upcoming iPhone 5 will trigger yet another worldwide attention. This speech is most relevant to those are up-to-date with today’s modern technology, but especially the subsection of individuals whom Bradlow contends are ignorant and self-interested are oblivious to environmental costs that come with …show more content…
Disclosing the information that ’43.2%’ of China’s rivers are ‘classified as unsuitable for human contact’, readers are led to sympathy and sadness, because while Apple’s processing plants may satisfy their ‘I must have the latest technology’ mentality, other innocent citizens are prevented from experiencing even the most basic and cheapest level of recreations such as swimming or fishing. The performance pressure is designed to elicit guilt in readers who are confronted by the attempted suicides that have risen from trying to meet the demands of shoppers who revel in ‘transparent staircases and bleached marble of an Apple store’ without understanding their ‘abysmally low pay’. This relates to the title “ a good apple rotten at the care” because it shows that on the outside the apple looks prefect but on the inside it is rotten and disgusting. Consequences in the production of phones are barbarically represented when Bradlow conveys it could lead to miscarriages and health hazard for children, urging readers to choose other’s welfare over our materialistic desire that are capable of being restrained. This sense is mirrored in the accompanying image, wherein it depicts the swelling, black smoke outflowing from factories is shaped into Apple’s representative logo this shows that the apple is disgusting, impure, revolting, foul, …show more content…
Bradlow associates Apple with ‘flooding’, highlighting the company’s potent force over its consumers through images of unpredictability and uncontrollability. However, Bradley, appropriating religious flippancy, likens the CEO of Apple as ‘preaching to his congregation’ of consumers, prompting the readers to see that the company is brainwashing their prospect consumers to buy their products under the pretension of being a priest. In addition, it also underlines the close-netted relationship between consumers and the supplier’s power, as without his ‘congregation’, a priest would lose his power and tarnish his position in the Catholic Church. Bradlow ultimately prompts the readers to see that they hold as much power as the Apple who sways them, and not demanding their products is enough to stem the company’s ‘short-cornered’ schemes and hence they have an opportunity to fix the problem
This story observes human relations with technology and warns us of the potential consequences of allowing technology to supplement our self-sufficiency. Varshavsky shows us that we will become indistinguishable from technology, that this technology will eventually demand equality, and that this technology will steal our self-sufficiency while also becoming self-reliant. There are hints at Varshavsky’s imagined human-technology relations in current day. Society’s requirement of computers to function in the economy as laborers and consumers is one example. Another instance of society’s reliance on technology is the use of cameras and security systems to ensure safety. Another different type of technology humans rely on is pesticide to grow food for consumption. None of these examples point to technology as a negative aspect of society. On the contrary, technology has allowed human societies to expand and flourish. However, the most poignant example of Varshavsky’s envisioned human-technology relationship is human reliance on the cellphone. To name a few benefits, cellphones allow people to remember things they would otherwise forget, share their ideas with each other, and communicate with people they would normally have trouble maintaining a relationship. Cellphones are becoming a vital part of consumer culture and human existence. Without them society will digress back to a slower social, cultural, and economic existence. Human reliance on cellphones could be the first steps toward Ilya Varshavsky’s “Perpetual Motion” becoming
Thirty-two years ago Apple released its first commercial during the Super Bowl. The ad contains multiple references, including its title, from George Orwell's dystopian novel “1984”. The idea was conceived by Brent Thomas and Steve Hayden who decided on the brilliant tagline “Why 1984 won’t be like 1984”. The famous Ridley Scott directed the ad while actress, model, singer, and athlete Anya Major played the lead role. Apple’s “1984” has several instances in which one can observe the use of the three appeals: ethos, pathos, and logos. “1984” uses Aristotle’s three appeals to endorse the new Macintosh and put Apple on the market. More specifically, the use of ethos is blatantly obvious in the ad.
magnificent striking of figurative language, symbolism and narrative pricks the guilty conscience of all readers that partook in consumerism as we are forced to remember America’s callous society of mighty crush the weak.
Mankind must fight the urge to be blinded by technology’s benefits and to consider what must be lost to gain these conveniences.
The opening paragraph of the novel evokes the consequences of unharnessed technology and contemporary man’s contented refusal to acknowledge the consequences (Watt).
“One hundred and thirty-thousand computers are thrown out every day in the U.S., and over one hundred million cell phones every year” (CBS News). We live in a materialistic society where more is good and the newer the better. In our fast paced lives companies used this to their advantage to continual bring out newer upd...
John Horvat II, from “Five Ways Technology Is Taking Over Your Life,” is an illustrator, researcher, international speaker, and a contributor to “The Blaze” website, and also an author of books. The main point from this article is that technology is a bigger problem now, technology is supposed to be a beneficial resource but not to the point that we get handled by it. The author strongest asset is the use of pathos to get to the audience emotions and make them believe that he’s right. The audience of this article are people who use technology in an excessive way, which is majority of the people, so he is basically referring to everyone who have a relationship with technology.
Even though, the arguments put forth by the author are relevant to the central theme, they lack clarity. He tends to go off on tangents and loses the flow of the article. It seems that the author has a slight bias against our generation’s obsession with technology, but that can be attributed to him being a quinquagenarian. I feel that the author has not covered the topic thoroughly enough. He has not quite explained the topic in depth or covered it from various perspectives.
The history of apples stretches back to the days of Adam and Eve, when it is believed to have been the “forbidden fruit” described in the Bible. Despite this long standing history, apples did not always grow naturally in New England. While the first apples are thought to have grown on the lower slopes of Tian Shan, a mountain range separating Kazakhstan and Krygystan, they also grew wild in Central and Southwest Asia, China, Italy, Switzerland, Spain and Greece.
The electronic junkyard as yahoo news quite nicely framed it, has an exotic display of millions and millions of electronics and electronic parts (dubbed “e-waste”), some recyclable others junk. The recent surge of electronics has people bewildered on the newest craze or the newest design of the iPhone. Even though technologically, we, the small number of people who have some experience and comprehension of electronics understand that these new “craze” products have nearly similar technical hardware then their predecessor versions. Hence it is irrational (even as the name suggests, “craze”) to purchase the newer models. This so-called eradication (so the consumers think) of these old electronics and purchase of newer models are all due to human vanity or in many cases greed. It is almost impossible for these masses to subdue their greed and vanity and instead, rely on almost perfectly functioning “older” electronics.
Around the Christmas season, holiday commercials dominate television stations. Not too often will you see an advertisement for a scooter, basketball, or sidewalk chalk. It’s all about the latest and greatest cell phone, tablet, or movie. Whether it’s aimed at an adult, teenager or child, the audience has something technological shoved in their face. As a twenty year old, it’s hard to recall the time where cell phones, GPS, and On Demand didn’t exist. I vaguely remember my mother carrying around her beeper, and answering the ‘house phone’. Children would rather play video games these days than ride bikes, and teenagers document their everyday routines and experiences to the world on twitter and facebook. American society uses technology to function. Smart phones, coffee makers, microwaves, cars, computers- they’re all part of everyday life that for the most part require electricity. Technology has led our world to vast discoveries that remained a mystery for thousands of years prior, and has helped create processes that are quicker than doing it by hand. Technology certainly makes life easier, but does it also make society lazy and dependent? I often see inspirational photos posted on twitter by my peers, some of them saying “Live in the Moment” decorated in teens throwing their hands up expressing freedom. However, my generation is not living in the moment. We are always thinking about how the current moment will affect the next moment, like will this picture get a lot of “likes”? Technology is negatively impacting the younger generations by demolishing mindfulness, and creating a sense of laziness and constant dependency on everything but ourselves.
Apple’s maintenance of its image in the global marketplace comes with a price on how ethnically Apple conducts business practices while promoting environmentally safe products for the consumer. Apples’ Code of Conduct, voluntarily executed, exemplifies to the global market, investors, regulators, that Apple’s standards and codes of environmental conduct are universal. To maintain Apples’ universal symbolism, systematic inspections into Apples’ supply chain, conducted regularly, are to expose violations of its work ethics not surpassing apples’ comprehensive standards established for its suppliers.
Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on Apple’s part. Studying the history of Apple is necessary to understanding their influence upon us today.
The effects of technology on society will always be a double edged sword. The debate is a never ending one, in which both sides have valid and compelling arguments. The Industrial Revolution reduced manual labor in the long run, but had negative consequences such as child labor and sweatshop conditions. Nuclear Power reduces the cost of producing energy, but raises serious environmental issues like pollution and radiation. In this day in age refusing to assimilate to at least some form of modern living is simply not an option. One invention causing controversy today that has yet to cease being alter, modified, and “improved” since its debut is the ever present cell phone.
Has Technology morally put the environment and nature on the back burner? Are we living lifestyles that are constantly putting our health at risk? Due to technology our economic status is on the verge of collapsing? Is there a race by Americans to see who could use the resources of the earth faster? These questions and a lot other arise when discussing the problems with our environment. Through my research paper on an artificial environment I hope to cover those problems that come about when arguing the facts about technology. What can we do to prevent the changes we are making in our environment from destroying the physical basis