COMMERICIAL RADIOS
Commercial radio’s goal is to make as much profit as possible, they do this by using the hottest talent. Ryan Seacrest- is an American radio personality, television host, and producer. He is best known for hosting the talent competition show American Idol, as well as the famous countdown program American Top 40 and the KIIS-FM morning radio show On Air with Ryan Seacrest. KIIS is a commercial Top 40 radio station licensed to Los Angeles, California. Owned by iHeartMedia. It is the most successful radio station in LA, the biggest earning radio station in America, biggest marketing. Why? Tight rotation of playlist. Another example of a commercial radio station is Howard Stern, Howard Allan Stern is an American radio and television personality, producer, author, actor, and photographer. He is best known for his radio show The Howard Stern Show, which gained popularity when it was nationally syndicated on terrestrial radio from 1986 to 2005. Stern has broadcast on Sirius XM Radio since 2006. Stern first wished to be on the radio at five years of
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The advertisements are released by companies which find the commercial radio to be a good medium to take their message to their customers. Several companies also sponsor popular programmes to reach out to their audience. However, the commercial radio should have a large listener base to attract the advertisers. This, depends on the types of programmes the radio station broadcasts. Generally, commercial radio stations broadcast popular music to build their listener base. They also provide useful information like local traffic alerts, sports news and weather to keep the listener interested. To ensure that the listeners do not switch channels, commercial radio stations employ radio jockeys who keep the listeners entertained with their smart presentation and
Howard Stern is a radio personality, producer, actor, author, and is the self proclaimed “King of All Media”. Stern is widely known for “The Howard Stern Show”, which was aired on FM radio from 1986 to 2005, until it moved to Sirius XM Radio in 2006. Stern specific style of “shock jock” radio is what makes him so popular, taking him only four years to get his show nationally syndicated in 1986.
first radio jobs Rush went by the name Jeff Christie while working for KQV in
Most radio historians assert that radio broadcasting began in 1920 with the historic broadcast of KDKA. During the 1920s radio benefited Americans because it was a source of their entertainment, the music industry of jazz, and advertisements.
In 1968, the station changed their talk radio format (with on-air personalities such as Bob Crane) to an all-news format that has successfully carried it into the present day (“KNX 1070 NEWSRADIO…”). This station is a communications vehicle that simply performs. The amount of advertising on KNX is truly insane. I would estimate that KNX’s commercials consume 3 times the airtime of local music stations.
The article that appeared in Fortune entitled “Radio’s Stern Challenge” by John Helyar discusses Sirius’ marketing strategy to not only take market share from the entrenched and free terrestrial radio industry but also to beat its only competitor, XM. The Fortune article presents how a fat and lazy radio industry has failed to react to an eroding listening base and an increasing number of competing technologies. Issues like lack of attention to programming, no on-air talent, and an increase of 166% in the time devoted to commercials have driven listeners away from radio. Teens aged 12-17 spend 11% less time listening to radio compared to five years ago and adults 18-24 spend 13% less time compared to five years ago (Helyar, 2004). The article further discusses that terrestrial radio has much to fear from competing technologies like satellite radio, streaming digital radio on the Internet, and Apple’s iPod. What terrestrial radio does have in its favor is that it’s free compared to any of the current competing technologies like satellite radio.
These target groups spend an extraordinary amount of time listening to radio, especially in the car, and should be extremely receptive to the XM product due to their constant need for radio entertainment and willingness to pay for it.
SIRIUS Satellite Radio was incorporated on May 17, 1990 as Satellite CD Radio Inc. On November 18th 1999 the company changed their name to SIRIUS Satellite Radio Inc, which is the name under which the FCC license to distribute satellite radio was given to. SIRIUS Satellite radio currently offers over 100 of music, news, sports, talk, entertainment, traffic, weather, and children’s programming to subscribers throughout the United States.
If you’re a small artist trying to make it big then having your music on a commercial would be a good way to get your music out there. In the article, “The Changing Landscape of the Music Business,” Jacob Carter talks about Zoe Keating, a cellist who states that “these services should be viewed as a way for musicians to get their music out there and not as an income source,” she is saying that artists should focus more on getting their music heard rather than the income.
XM Satellite Radio is a company that is different than many that we have seen in the past. This is due to the rather small number of competitors that XM had in their industry. Although radio has been around for decades, XM Satellite Radio was much different by opting to use satellites to send signals to radios while having a much higher level of quality. At the time of XM’s creation, their sole competitor was Sirius, making it very difficult for others potential competitors to enter the industry due to high regulation. Since XM only has one direct competitor in their industry, they have the ability to focus most of their efforts of how to gain an edge over Sirius Radio, rather than multiple competitors.
Non-profit college radio is, by its nature, a medium dedicated to the local community and the public interest. The media landscape in the new millennium has brought about a homogenized world of radio. Large conglomerates like Clear Channel and Infinity Broadcasting own thousands of radio stations. Clear Channel designates one programming director for a particular format in an area, giving sometimes a hundred radio stations the same play list. These stations then have local DJ’s insert voiceovers into the programs, forming, basically, a nationally syndicated radio show. This national play list has caused most listeners to feel that radio has become a cold and stale medium. No longer can listeners pick up the dial and call a DJ to request a track. Instead, they would probably find only a board operator inserting commercials in between an already chosen play list. The role of college radio lies in the bleak future of diversity and innovation that is lacking in the industry today.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
They felt that this would ruin their business and or make matters even worse which will take everything away from them. According to Marshall D. Beuick in his article called “The Limited social effect on radio broadcasting” states that after
Step one: Creating your own radio show takes time, devotion, and most importantly, it requires a positive attitude especially when working in a group. Working in a group can be more stressful than working on your own at some points. You must consider everyone’s ideas and get their opinions on everything you do. Despite how you feel about
The radio accommodated people’s desire to have fun by introducing them to a new entertainment experience. People could now listen to news, music, entertainment shows, and weather forecasts. Families would gather around the radio for night-time entertainment. (Radio in the 1920s) People would schedule their day-to-day activities around popular radio shows. Young individuals started to dance to the most current jazz music and ministers would broadcast their Sunday sermons to many listeners. (Radio Craze, Class Zone) The radio offered free entertainment in the home which was a blessing for the ill, the restricted, parents of small children, and those merely fatigued after a day's labor. Additionally, people were now able to share this source of entertainment with everyone. Radio “entertainment shows resembling vaudeville stage shows, short skits, and live comedy acts… (were) popular family entertainment.” (The history of radio and the 1920′s radio craze, 2011) However, radio had some ne...
Once again, radio is currently at a crucial stance. FM radio was once the means in which someone could find out about new music artists, hear their favorite top songs, and catch up on local/world news. However, with the surge of the Internet at the turn of the century, the role of the radio starts to diminish. The Internet can now be used for gathering local news or weather in a fast and efficient manner. It can also be used as a way for music fans to find new artists similar to ones that they currently like, and (although not legal) ease in the process of downloading complete albums in high-quality formats for free. CD and MP3 players are now very popular for the person “on-the-go,” and as a result, it’s very easy to find people that remark: “I don’t listen to radio.” The reason for this is that radio has lost its niche. No longer is radio as convenient of a means to get news and experience new or popular music. Radio is forced, once again, to innovate itself in order to keep from being eliminating by the more popular types of med...