The Future of Radio

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The Future of Radio

During the increase in popularity of radio, Arthur Edwin Kennelly said (1926) "through radio I look forward to a United States of the World. Radio is standardizing the peoples of the Earth, English will become the universal language because it is predominantly the language of the ether. The most important aspect of radio is its sociological influence." Kennelly was foreseeing the potential power and impact that radio would soon come to have. By the late twenties, we would see radio become quite the sensation in the household, and this sensation would continue to prosper even through the Great Depression with aid of soap operas and popular programs such as the Lone Ranger. Radio would see a decrease in popularity during the rise of the television. Eventually, radio would find itself a niche in the media market, allowing it to continue to prosper. This would be due to the help of Frequency Modulation radio broadcasting and localization. Radio stations were now able to offer more local content than radio, touching on local news, weather, and advertisements for local businesses all at a higher sound quality. That joined with a symbiotic relationship with the recording industry and the start of formatted radio programs, the two industries were set to last for almost another fifty years (Adams, n.d.).

Once again, radio is currently at a crucial stance. FM radio was once the means in which someone could find out about new music artists, hear their favorite top songs, and catch up on local/world news. However, with the surge of the Internet at the turn of the century, the role of the radio starts to diminish. The Internet can now be used for gathering local news or weather in a fast and efficient manner. It can also be used as a way for music fans to find new artists similar to ones that they currently like, and (although not legal) ease in the process of downloading complete albums in high-quality formats for free. CD and MP3 players are now very popular for the person “on-the-go,” and as a result, it’s very easy to find people that remark: “I don’t listen to radio.” The reason for this is that radio has lost its niche. No longer is radio as convenient of a means to get news and experience new or popular music. Radio is forced, once again, to innovate itself in order to keep from being eliminating by the more popular types of med...

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...a, but it will not be able to do so without backing from the recording industry, and the government. With companies combining both high-quality broadcasts with genre-specific stations, there is for sure a big change in store for the radio industry.

References

Adams, M. (n.d.). A Century of Radio. Retreived June 19, 2009 from http://www.californiahistoricalradio.com/100years.html

Armstrong, A. (May 17, 2007). Satellite Radio vs. High-Definition Radio. Retreived June 19, 2009 from http://stereos.about.com/od/homestereotechnologies/a/radio.htm

Harwood, E. (May 2004). Staying Afloat in the Internet Stream: How to Keep Web Radio from Drowning in Digital Copyright Royalties, Federal Communications Law Journal, 56(3), 673-697.

Parris, D. (Fall 2000). Tuning in the future: Digital technology and commercial radio broadcasting in Canada, Journal of Canadian Studies, 35(3), 231-252.

Pierce, A. (September 2002). Satellite digital radio, Tech Directions, 62(2), 10.

Radio Waves. (May 23, 2007). The Nation, 280(20), 3.

Today in Science History: Arthur Edwin Kennelly.

(1999). Retreived June 19, 2009 from http://todayinsci.com/K/Kennelly_Arthur/ Kennelly_Arthur.htm

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