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An analysis of advertisements
An analysis of advertisements
Analysis of advertising campaigns
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For 140 years, MetLife has been insuring the lives of the people who depend on them. The Metropolitan Life Insurance Company was created by James R. Dow, in 1868, during the Civil War for soldiers with disabilities. Today, MetLife provides security and support for families who purchase the insurance. MetLife has become the nation’s largest insurer in terms of insurance in force (metlife.com). There are many types of advertisements that stress the importance of life insurance policies, but MetLife took their advertisement to the next level; they wanted to relate real life struggles to the importance of life insurance. Most of their commercials are known for including the beloved Charlie Brown character, Snoopy, but this ad is different. MetLife has created a successful advertisement, by triggering emotions and helping relate
The target audience were parents or any type of families who have loved ones. The commercial establishes credibility and emotion by drawing connections to family importance by using dramatic music and various setting changes. MetLife used an emotional connection to establish that the company shows love and compassion just like the
MetLife kept this concept in mind while releasing this commercial. They have created a successful advertisement, by triggering emotions and helping relate the importance of family. The advertisement stresses that family is forever, an idea that is hard to be forgotten. Since the commercial has been released, MetLife Hong Kong stocks have risen eight percent. MetLife is hoping that the commercial has such an impact on the United States, just as it did in Hong Kong. The company is on a rise for greatness across the world if they continue to use the strategy of values and
The first appeal is shown by using logos to give the viewers reasoning to give some donations to animals that are in need of a home. Logos is an appeal to an audience basic on logic or reason. During the opening scenes of the commercial, words flash on and off the screen in between the videos and pictures of abused animals. The first part of the commercial “Every single hour in BC an animal is violently abused” (Sarah McLachlan SPCA, n.d.). This commercial had Sarah McLachlan, a famous singer; she was a supporter for this organization. This
Every year, companies spend billions of dollars in advertising in hopes to persuade consumers to buy their product. Companies use Aristotle’s approaches of Rhetoric; which use ethos, logos, and pathos. According to “The Allstate Corporation,” The Allstate Corporation is the second largest property and casualty insurance company, by premiums, in the United States” (The Allstate Corporation). Writer Stuart Elliott, supposed that in the first quarter of last year, Allstate spent $85.9 billion in advertising (Elliott). Elliott also stated that beginning in July 2011, Allstate would retire the face of Dennis Haysbert for Dean Winters in their television advertisements (Elliott). Winters performs as the character of Mayhem, as a toddler, in the "Mayhem Toddler" commercial to persuade buyers to obtain insurance from Allstate. Allstate exercises ethos, logos, and pathos in the “Mayhem Toddler” commercial.
As a child, I always dreamed of growing up. I was eager to have the freedom to make decisions for myself, as well as coming and going as I pleased. I would often fantasize about being old enough to get a job, so that I could buy my own things whether it be toys in my mere ages or purchasing a car once I became of age. Growing up and growing old is inevitable. Although now that I am older, I most certainly wish I was a carefree child again. Contrary to belief most children that become pre-teens, then teenagers & later young adults don’t consider our parents regards for us growing up. We never correlate to how they feel about their children growing up right before their eyes until we become wise adults. This commercial’s catchphrase , "What's between us, connects us," insinuates connections to the window, precisely the glass that was being cleansed by Windex. In the opening scene of the advertisement, the affectionate father first glances
This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
The sad background music immediately sets the tone and the speaker’s soft, mild voice only furthers the auditory strategies used throughout this commercial. This advertisement also evokes emotion through visual senses; for example, the images are very realistic and sometimes graphic. The combination of visual and auditory appeals creates an emotional advertisement that is hard to forget about. Sarah McLachlan, the speaker in the advertisement, said herself: “I have to say it was brutal doing those ads…I can’t watch them-it kills me” (Marquina). She is not alone in feeling this way; many viewers find the advertisement to be too heart-wrenching. Even if the commercial overwhelms these viewers, it still is successful in evoking their sympathy and lingering in their
Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking
In Dreams from My Father: A Story of Race and Inheritance by Barack Obama, the author is troubled by a band of mixed emotions. Confusion and desperateness lead the author to go in search of the future that will help him find his place in life.
Advertisements have become more unique and creative since the 1940’s. They not only cater to the family life, but also the single life. Automobile advertisements in the 1940’s were directed towards the modern family. Although there are still automobile advertisements that show happy families in nice cars; there are also advertisements for certain vehicles that are more geared towards single people. Marketing is constantly changing to meet what the majority population wants or needs.
Throughout the entire commercial, pathos is executed to have a lasting effect on the audience. As shown, the young Olmypians in this video undergo many hardships such as: being startled in
emotions. Sut Jhally describes ads as "the dream life of our culture" and explains the persuasive
The commercial emphasizes an altruistic parent-child relationship throughout. It shows all of the incredible ways a father sees his daughter grow through her first years of life and the impact she has on him. Using this relationship coupled with the nostalgia-inducing music played throughout the commercial provides the audience with a feeling of saudade that shapes the advertisement.
Most people would see growing up without a father as troublesome, lonely, pitiful, and hard. Well, for the most part it’s true; it could certainly be all of these things at times, but other times you forget that people even have fathers until you go to a friend’s house, or a cousin’s house and look at their big, happy, prosperous family. Or when someone in the desk next to you is talking to their table-neighbor, standing by the cubbies, in the bathroom stall, talking about what their “daddy” just bought them. One time, I made a friend. She was adopted, and she had no parents and that was when I knew that I didn’t have it as bad as I very well could have. I grew up with a mom who worked herself to the bone day-by-day at a fast-food restaurant,
The second commercial also uses pathos because of its ability to make viewers happy and give them a new sense of creativity. The little boy seen in the video walks into Jackson's dressing room trying on much of his clothing including a fedora hat, like Jackson in the video wore, he throws it in the air, imagining that he is a megastar performing in front of thousands of people. Viewers who then see the commercial will think that if they buy Pepsi they will have the imagination to be whoever they want to
The first advertisement I found was from the AARP, showing a silver-haired woman in a red gown. The tagline on the advertisement said "To most marketers, consumers die the minute they turn 50." This statement pointed out that older people aren’t getting the advertisements they deserve. I found this interesting since it was the exact conclusion I had come to mere moments before. This advertisement could be extrapolated to show the stereotypes that older people don’t need to be advertised to because they are not a profitable population. It could be getting at a commonly held belief that as one ages, they become more and more predictable and less accepting of change. Therefore, they are less likely to buy a new or different product, and thus advertisers should not even try. Presently, the commercials and ads seem to all be pointed at 18 to 25 year olds who only care about sexy people, beer, and sports, an interesting phenomenon which was easily visible in my search.