American Red Cross Market Analysis

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Define Your Market: The American Red Cross is created to bring assistance without discrimination to the hurt and afflicted in both an international and national capacity (Mission & Values, 2018). They aim to prevent and alleviate all human suffering wherever it is found, and further aim to protect, to heal, and to respect human life (Mission & Values, 2018). Therefore, the American Red Cross would define their market as every human life. With a value in every human being, they see every disaster, crisis, or illness as an opportunity to step in. Additional, Red Cross is a volunteer-based organization, thus requiring continual support from free labor to perform it's core duties. Therefore, not only does Red Cross's market knowledge need them

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