Amazon False Claims

695 Words2 Pages
bulb-icon

Recommended: Types of fallacies in advertisement

Each day American consumers are inundated with advertisements claiming that one product or another is the best on the market. Some even lead us to believe their product is as good as their well-known competitor’s brand, seeking to profit off their notoriety. That is what Apple claimed Amazon Inc. did when they launched their “Appstore”. The lawsuit between the two giants was settled thru the legal system, but it left a thought-provoking question lingering in the minds of the American consumers. There is specific criteria and distinct statues that must be preached to constitute false advertisement thus making prosecution difficult. Criteria To determine that an advertisement if false or misleading, a plaintiff objection must meet certain criteria. A false claim must have been made by the advertiser about its own good, services, or commercial activity. The statement must deceive or have the capability to deceive a significant portion of the intended consumer base. The misrepresentation must be likely to affect the purchasing decision of the intended customer base. The deceptiveness has either caused injury to the plaintiff or has the potential to inflect injury. The injury suffered is often …show more content…

The failure to disclose, product disparagement, and flawed and insignificant research all constitute false advertising (False Advertising, n.d.). Advertisements can be considered misleading if they contain misstatements or partially correct statements that fail to disclose something that the consumer should know. Product disparagement is when one advertisement maligns a competitor’s product. Advertisers boasting claims that have not been validated can be faulted for flawed advertising for failing to the research and test necessary to substantiate their claims (Advertising FAQ's: A Guide for Small Business,

Show More
Related

  • Rhetorical Analysis Of Magnasoles

    731 Words  | 2 Pages

    The Onion’s mock press release markets a product called MagnaSoles. By formulating a mock advertisement a situation is created where The Onion can criticize modern day advertising. Furthermore, they can go as far as to highlight the lucrative statements that are made by advertisements that seduce consumers to believe in the “science” behind their product and make a purchase. The Onion uses a satirical and humorous tone compiled with made up scientific diction to highlight the manner in which consumers believe anything that is told to them and how powerful companies have become through their words whether true or false.

    Read More

  • Direct-To-Consumer Advertising

    1005 Words  | 3 Pages

    Direct-to-consumer (DTC) advertising refers to one of the marketing strategies in a pharmaceutical industry. As pharmaceutical products directly affect people's lives and health, many industrialized countries ban DTC advertisements; the United States and New Zealand are the only industrialized countries that allow DTC advertising of prescription medicines. However, there is a controversy over whether DTC advertising, as one of the most effective forms of mass communication, should be more regulated than it is now. This debate is ongoing. This research argument, however, contends that people need stronger regulations against many DTC advertisements in the pharmaceutical industry because they are usually manipulative and misleading to people.

    Read More

  • Sue Jozui's Argument Summary

    603 Words  | 2 Pages

    Sue Jozui in her passage argues that advertisers use the testimony of a celebrity to make sales increase. The author supports her argument by first giving examples of products that can and have been used to advertise, she continues by stating that the audience is expected to transfer approval throughout the advertisements because of the celebrity. The author’s purpose is to convince the reader to join in and boycott the advertisement companies in order to create laws that can stop false advertising. A person may and can disagree with Sue Jozui’s argument by stating how much of

    Read More

  • The Onion Advertisement Analysis

    689 Words  | 2 Pages

    All companies have their own ways of advertising a product, but in the end they have similar techniques. The Onion, a publication devoted to humor and satire, released an article that ridiculed the techniques of advertisement. This article mocked an advertisement for MagnaSoles in order to humor the readers, but at the same time show how advertisements can persuade individuals to buy a faulty product. Through a sarcastic and humorous touch, The Onion successfully amuses its audience and reveals the gullibility of individuals through the use of skillful diction, fallacies, and personal testimonies.

    Read More

  • Is Airbrushing Ethical?

    1392 Words  | 3 Pages

    To begin with, misleading advertising is the commercial speech “that can deceive consumers by ambiguity, through presentation or by omitting important information […] or including false information.” It is subject to federal regulation. Before 1895 fraudulent advertising was everywhere. It was not until 1893 to 1911 “when standards were in the making” due to the acknowledgement of ethical dilemmas of false advertising: deceiving the consumer and dishonesty.

    Read More

  • Digital Manipulation: Jennifer Aniston Aveeno Commercial

    811 Words  | 2 Pages

    Advertising has became a race, a race of passing information to customers in order to change their buying decisions. Because of that, it is difficult to keep the content of an advertisement true to the fact. Facts or benefits of a product are often exaggerated in modern advertisements. Brands create these new images of the product to expand the role of their actual service.

    Read More

  • A Rhetorical Analysis Of Nike Advertisements

    628 Words  | 2 Pages

    The infamous Nike advertisements that are displayed daily all seem to have one thing in common: those wearing the Nike brand are for the most part celebrity athletes. Sue Jouzi, in her excerpt, argues that celebrity endorsed products are unethical and should be boycotted in order to obtain guidelines for how companies advertise to consumers. The author supports her assertion by first explaining how in a few instances, where celebrities have made false statements to promote products. She continues by giving another example of how as a consumer, she personally would not,”buy the newest SUV because an attractive talk-show host gets paid to pretend he drives one,”(Jozui).. The author’s purpose is to convince consumers to boycott the product in order to obtain guidelines and rules set up to prevent the unethical advertising in order to protect themselves from being misled. The author establishes an authoritative tone in order to convince consumers to take a stance. Jozui is ignorant to believe that companies will restrict or allow restrictions on how they advertise their products when there are numerous laws in

    Read More

  • False Advertising

    623 Words  | 2 Pages

    Countless articles have been written on false advertising on television. Most of these articles target specific instances of fraudulent behavior, but some do address the television industry as a whole. These articles for the most part seem to be complaining about politicians (more so than the advertisers themselves) and the fact that "it is not politically palatable"(Miller) to make more stringent laws against fraudulent advertising. This means that politicians are not willing to make stricter laws for fear that they might come back to haunt them later. It is that topic that seemed to come up most in articles on false advertising.

    Read More

  • Analysis Of Here's To Your Health By Joan Dunayer

    1014 Words  | 3 Pages

    The difference between a business and a successful one is they apply their products through good advertisements. However, successful businesses will take a course into manipulation and deception making the consumers interested. Amongst the industries, they use advertisements as a solution because they know their products are harmful. Every products varies when its effects our health in a negative way; they just figure it out creative ways to obscure information from becoming noticed by their loyal customers and approving officials. The way they hide this data from everyone is that they hire an advertising company for their guidance on how legally confuse the customer base from noticing.

    Read More

  • Advertising Tricks and Misleading Media

    692 Words  | 2 Pages

    In todays society, we can see the media and especially social media everywhere. It is the most effective means of influencing people’s minds. Since all companies exist to create profit by selling as many of their products as possible, they are able to take advantage of the media by creating advertisements. Unfortunately, most companies will say just about anything about selling their products. Because of this, there has been a lot of misleading and untruthful factors created in advertisements.

    Read More

  • Marketing Ethics: The Ethical Ethics Of Deceptive Advertising

    1084 Words  | 3 Pages

    It is an unlawful act made by various parties of a specific good or service to inaccurately advertise their product, through false or misleading statements. (http://www.nka.com/practice-areas/consumer-rights/false-advertising-deceptive-marketing/) Advertisers should strongly evade advertisements that have the ability to deceive, regardless the fact that nobody may be deceived and the very first step is to recognizes those practices.

    Read More

  • False Advertising In The United States

    1345 Words  | 3 Pages

    False Advertising One of the biggest problems in modern media is misleading and false advertisements. This is when companies, businesses, or people publicly lie, make up facts, or withhold information about a product or service that is available to consumers. This can be on television, social media, newspapers, billboards, the internet, and any other way people advertise. These lies can be harmful to consumers’ health and their financial situations.

    Read More

  • Advertising: Information or Manipulation?

    1821 Words  | 4 Pages

    In today’s difficult economy who can afford to spend their hard-earned money carelessly? Americans want good quality and low prices, and businesses that advertise their product make saving money possible. Advertising was created for one reason, so businesses could make known their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is manipulative because some advertisements make false claims. Fortunately, there are regulations and consumer rights that promote truth in advertising. Consumers must embrace their rights to keep advertising the way it is meant to be. Advertising is meant to be informative and not manipulative, and consumers play a great role in promoting truth in advertising.

    Read More

  • The Use of Unethical Advertising in Business

    1194 Words  | 3 Pages

    Businesses are in game in order to earn money and advertising is the strongest weapon that helps to sell a particular product . An advertisement can be harmful and misleading as well as helpful and beneficial . Advertising in ethics is an unclear concept , but truly the main goals of corporations should be avoid misleading their customers by setting up wrong expectations and to keep their current clients .The major problem with advertising is that most of them are misleading . Advertisements create an unrealistic and sometimes irrelevant impression of an any particular product. Unfortunately, often , consumers become the victims of their tricks .

    Read More

  • Misleading Advertisements Analysis

    1124 Words  | 3 Pages

    By being a consumer in a world of diverse products and services, it has given us a wide range of choices. A product may be produced by different companies and has the same function, but it is presented to the consumers in different forms. In order to differ from each other, companies use the help of advertising to present its product in a better way than their competitors’. However, advertising the product is becoming more crucial than the product itself. Companies are focusing more on making the brand more popular, rather than actually improving the product that they offer. By turning the advertisement competition into a war between companies, they mislead buyers by hyperbolizing their products positive features, thus hiding the negative ones. Companies forget about the effect they have on the consumers. Consumers should be aware of the manipulative tricks that advertising uses like subliminal messages and brain seduction in order to not be misled into buying something that they do not really require. By knowing how to manipulate the audience and consumers’ brain, companies use tactical methods in order to persuade specific customers to buy specific products or services. Other examples of techniques they use are techniques like puffery which are suggestive claims about a product, using subliminal messages and transferring information indirectly, as well as by targeting a specific group of people, creating a slogan or a mascot and by using sexy models with perfect bodies, advertising tries to manipulate and persuade consumers into buying the product they are offering.

    Read More

More about Amazon False Claims

Open Document