Alicorp Essay

1062 Words3 Pages

Although from a cursory analysis the consumer good industries in both nations seem similar, they are very different from an operational perspective. One of the keys to consumer good industry is the macroeconomic environment of the nation in which they compete. Until 2014, the Peruvian economy was one of the world’s fastest growing region economies, with an average 5.9 percent despite low inflation (World Bank). GDP growth continued to accelerate on the back of increases in mining projects. Furthermore, increased credit availability has spurred further economic in the country, with bank loans for consumers increasing from a mere 16% of GDP in 2004 to 34.1% in 2015 (Rossini). Increased credit availability allows consumers to purchase consumer good products more easily and reduces price sensitivity. Conversely, the Japanese macroeconomic environment has made it difficult for consumer good companies to truly thrive. Despite Japan going on an unprecedented economic growth cycle, interest rates on loans remain higher than global standards. In fact, prior to policy …show more content…

Unlike other competitors that fear multiple products may lead to sales cannibalization, AliCorp distinctively produces several lines of product in each category that cater to premium, mainstream, and value consumers. Furthermore, AliCorp’s distribution capacity is virtually unrivaled by any other competitor. AliCorp has been able to negotiate deals with distributors to exclusively sell only products in their portfolio. In fact, 48% of AliCorp’s total distribution come from such exclusive contracts with the remaining coming from a mix of wholesalers, supermarkets, and non-exclusive distributors. This strong omni-channel distribution strategy has allowed AliCorp to achieve superior availability in marketplaces

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