Aldi Case Study

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Recommended: The issue of Customer Relationship Management

A. Profitability is one of the main targets that companies have to focus, but it needs a hard effort to achieve. Building customer relationships help the company to be successful.
Customer relationship management: the companies that focus on satisfying their customers and create for them a superior value will build and maintain profitable customer relationships. The satisfied customer is more trusted than others because it awards the company a great share of business

B. company can easily make customers relationships but this will depend on the environment of the target market
The company that has a lot of low margin their customer will search for developing basic relationship with them, on the other hand marketplace with little …show more content…

Little profitable
Long term customers Short term customers
C. ALDI is a company that known since 1913, its one of the most companies that make great quality and value. ALDI'S goal is to make customers sure that their products have the highest quality and also have low prices.
ALDI increase and keep its customer loyalty and trust by supporting customers that are already know the brand to shop at ALDI over and over again and also focus on representing ALDI's brands is having the same quality of the other famous brands as Heinz and fairy, to do this ALDI'S made a blind tastes test among a different segments of buyers, these prove that consumer that prefer to buy famous brand would like and prefer to buy ALDI's …show more content…

Publics: the public are some groups that have a real or potential interest in or crash on an organization in order to attain its purposes. There are types of publics which are media public, financial public, local public and general public

B. The market strategy that ALDI apply is: competitive pricing is the main strategy for ALDI, also ADLI is capable to offer high quality of the products with low prices so large number of people will buy these products

C. The market research recognized that around of 8o% customers of ALDI have shopped from other supermarkets these customers spent around 20billion per year in the other stores because of this market share have increased from 2.3% to 2.5 % even though this is very little the retail grocery is very large and 0.1% is a very important which give 65million revenue.

Question three
A. The marketing mix is the main tools that help out the company to be successful; there are the four ps of the marketing mix which are:
Product: company made to meet the needs of the target market ALDI offers high quality

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