Albert Bandura Research Paper

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Albert Bandura: Social Modeling The famous psychological professor at Stanford University, Albert Bandura, contributed a great deal to the field of psychology. Throughout his theories, Bandura criticizes Skinner of his beliefs that behavior is shaped solely by the environment without any internal processes. At the same time, Bandura criticized Freudian concepts as well, since it focused only on the unconscious forces eliminating environmental factors. Therefore, in his theory, Bandura stresses reciprocal determinism, interactions of behavioral, cognitive and environmental factors as interlocking determinants of one another. Moreover, a major focus of his thesis revolves around the effects that observational learning, especially through social modeling, shapes a behavior.
In his belief, Bandura emphasizes on the extreme values that social modeling has in shaping an individual's behavior. He stressed that …show more content…

In his famous experiment, an experimental group of preschoolers observes adult models behave aggressively toward a bobo doll. Thereafter, when the experimental group backed by a control group are left alone with the bobo doll, the experimental group shows similar aggression to the doll rather than the control group. As an outcome of his experiment, Bandura and his colleagues demonstrated three factors that influence modeling. First, the characteristics of the model, one will rather model someone who is similar to themselves. Next, the attributes of the observer, one who lacks in self-esteem, competence or is very dependent are more likely to imitate a model. Additionally, a highly motivated individual will also seek models to achieve desired behaviors. Last, the reward consequences associated with a behavior influence the effectiveness of the modeling. One is more likely to imitate a model if they believe that it will have long or short-term

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