Advertising Jean Kilbourne Summary

288 Words1 Page
bulb-icon

Recommended: How advertising manipulates people

Jean Kilbourne starts the article with an ad that, to me is very disturbing, how can a parent consider a child to be less important than sporting gear. The ongoing conversation is just that, these ads lead to excessive interest in one’s self. Each ad is designed to focus on our emotions, want’s and perceived needs. The fact is that with the amount of money spent on advertising the impact is unavoidable, the author points this out in several ways. People believe they are blocking out the message of the ad, when in reality they are often the most effected. “The addict is the ideal consumer”, this stands to reason, as these are people looking for something to fill a void. The alcohol industry monopolizing on the person, who either has a problem

Show More
Related

  • Rhetorical Analysis: Dick's Sporting Goods

    1005 Words  | 3 Pages

    Dick’s Sporting Goods does a fantastic job in this advertisement to inform and persuade the audience. It is effective in tying ethical and emotional feelings in imploring its viewers to act in donating to the retailer’s foundation, which aims to save struggling youth athletic

    Read More

  • Rhetorical Analysis Of Hanes Her Way '

    476 Words  | 1 Pages

    The purpose of this article is to analyze a commercial and to inform about how that commercial was effective. Gray states that the audience of the Hanes underwear commercial is middle-class women, aged 12 and up. I think that the audience of Gray’s essay is also the same, because if men are not particularly interested at a

    Read More

  • Socialization And The Power Of Advertising Jean Kilbourne Summary

    542 Words  | 2 Pages

    Jean Kilbourne is passionate about an array of topics when it comes to advertising, but her message is clear: we cannot escape advertisements and they are influencing our minds. Socialization and the Power of Advertising illustrates this using children and consumerism. Killing Us Softly 4’s main example is women. Either way, advertisements are negatively impacting us and, as Kilbourne points out, it’s getting worse. Whatever the solution is, we have to put an end to the experience of being immersed in an advertising

    Read More

  • Dangers of Advertisments in Jean Kilbourne' Killing Us Softly

    529 Words  | 2 Pages

    In a brilliant update of the Killing Us Softly series, Jean Kilbourne explains the dangers of advertisements and how they objectify women. Advertisements intelligently portray women in a sexual and distorted way in order to attract the consumers’ attention. Media sets a standard on how young women view themselves and puts them at risk for developing an eating disorder. Kilbourne’s research has led her to educate those who have fallen victim to achieving the “ideal beauty” that has evolved in today’s society.

    Read More

  • The Dangers of Alcohol and Alcoholism

    3315 Words  | 7 Pages

    “For every family that is impacted by drugs, there are another 10 to 15 families impacted by alcohol abuse. It's a pretty big deal. We have a tendency to only look at part of the puzzle.” (Kevin Lewis). As a society we tend to categorize the severity of addiction in a way that drugs are the most dangerous and alcohol being just a problem. Because alcohol addiction can be a slow progressive disease many people don’t see it in the same light as drug addiction. An addiction to drugs is seen as being a more deadly and dangerous issue then that of alcohol because a drug addiction can happen more quickly and can kill more quickly. Alcohol is something that is easy to obtain, something that is found at almost every restaurant. People with an alcohol addiction can not hide from alcohol as easy as a drug addict. Approximately 7 million Americans suffer from alcohol abuse and another 7 million suffer from alcoholism. (Haisong 6) The dangers of alcohol affect everyone from children with alcoholic parents, to teenagers who abuse alcohol, then to citizens who are terrorized by drunk drivers.

    Read More

  • Get Fit with Nike

    1277 Words  | 3 Pages

    The American dream for women is to have a toned, fit body that all other women will envy and men will long to look at forever. Many different workout routines and products flood the market trying to persuade athletic women. For a workout product to appeal to an athletic woman, the ad must show the female reader the unique qualities that stand out from other products. With bold copy, an aggressive illustration, and dominant design, this Nike ad, "MAKE YOURSELF FIT" persuades to the female reader that they can be determined to get fit and also get noticed by others when wearing Nike.

    Read More

  • Rhetorical Analysis For Thank You Mom Commercial

    1172 Words  | 3 Pages

    “For teaching us that falling only makes us stronger”, as the Procter & Gamble’s commercial stats, moms are our irreplaceable superhorses who get us where we are today. This heartwarming commercial, created for the 2014 Sochi Winter Olympic Games, has a significant emotional appeal to all the mothers, athletes, and anyone who has a family. It focused on emotional investment, self-reflection, and the bonding between customer values and its brands instead of just the representation and functional performance of the products. Throughout the story, the advertisement shows the baby Olympians are all start with falling down like all of us. Their mothers pick their children up when they

    Read More

  • David Beckham Advertisements

    1008 Words  | 3 Pages

    The underlying details of the advertisement lead to a product aimed at a middle-aged, middle-class male. The demographics of “People” and also “Sports Illustrated”, where the advertisement has recently appeared, reinforce this idea. “People”, although predominantly female at 87% of the readers, attracts a readership that has a median age of thirty-seven years old and a median household incom...

    Read More

  • Culture And Cultural Addiction

    760 Words  | 2 Pages

    This same culture also advertizes alcohol as fun and pleasurable through movies and commercials. This kind of culture clash between the negative effects of addiction, and the implied positive effects of alcohol through marketing, can cause both adolescents and adults to misinterpret society’s stance on addiction. It is no wonder that our society has behavioral problems with young adults when the culture that we live in sends mixed messages about its stance on addiction (Zastrow, 2010). To study this effect on our culture we need to look at all approaches to the problem.

    Read More

  • Alcohol And Tobacco Advertising Essay

    602 Words  | 2 Pages

    Many people who watch TV or read magazines have seen numerous alcohol and tobacco ads. In 2001 NBC was the first national network to to air liquor commercials. This ignited a fire for people who think that these ads lead to alcohol abuse. Adam Thierer, the director of telecommunications studies at the Cato Institute, provided evidence that the exposure to alcohol advertising does not lead to increased alcohol consumption by adults or youth. Therefore, parents, not the government should be responsible for discouraging alcohol use among their children.

    Read More

  • Pros and Cons of Drinking Alcohol

    1299 Words  | 3 Pages

    Alcohol abuse is the most common problem, nowadays. In fact, majority of people drink alcohol repeatedly to the point where they have difficulty to stop. Statistics show that, as much as, “40% of college students report drinking five or more drinks in one episode” (Walters & Baer, 2006). Alcohol has become more popular over the years as advertisements, simultaneously with commercials of it, filled the media. It also is easily accessible and cheap in comparison to other psychoactive substances. On the other hand, alcohol safety awareness programs are barely noticeable. My research will present how alcohol and its abuse gets into people’s lives and how it influences their physical and mental health, as well as, social existence.

    Read More

  • Tobacco and Alcohol Advertising

    2093 Words  | 5 Pages

    Saffer, Henry. "The Effect of Advertising on Tobacco and Alcohol Consumption." The National Bureau of Economic Research. The National Bureau of Economic Research, Dec. 2004. Web. 08 Dec. 2013.

    Read More

  • Symptoms, Causes, and Effects of Alcoholism

    796 Words  | 2 Pages

    ... Alcoholism is a serious problem in today's society. It is extremely important that the public, including the large groups of users and abusers of alcohol, gain as much knowledge as possible about the symptoms and effects of alcoholism if we ever want to see the reduction of statics involving fatalities, injuries, diseases caused from the use and abuse of alcohol. Education and realization of the effects alcoholism can have on the different aspects of a person's life are the best ways that we can help control the number of alcoholics in the United States.

    Read More

  • The Exploitation Of Children In Television Advertising

    4398 Words  | 9 Pages

    Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.

    Read More

  • Advertisement Manipulation

    942 Words  | 2 Pages

    Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers’ main purpose is to influence the consumer to purchase their product. This particular ad, located in Sport magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product was designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing the advertisement towards a certain audience, and developing the ad where it is visually attractive.

    Read More

More about Advertising Jean Kilbourne Summary

Open Document