Advertising, Economic Characteristics, Role, And Economic Roles In Advertising

2665 Words6 Pages
bulb-icon

Recommended: What are the roles of advertising in business

1. INTRODUCTION OF ADVERTISING
Advertising is a major marketing tools that encourage and persuade consumers to react or take action towards the situation. There are five roles in advertising, Economic Roles, Societal Roles, Communication Roles, Marketing Roles and Political Roles.
Economic roles in advertising helps to create wealth to the country. Advertising brings profit to trading companies. It creates jobs. The societal roles involves serving the public. It helps to alert the public about things happen around them such as explain disease such as SARs, HIV through advertisement. It can also be used to alert people about vacant jobs. It helps to promotes good lifestyle and preservation of the environment. In communication roles advertising act as informer. It advises people about new products and services in town. It informs the people about entertainment. Example such as a new movie in cinemas, concerts etc. In marketing role, advertising helps seller and buyers to meet. It highlights the benefits of products and services. It helps the companies to convince people and therefore the companies able to reach their target audience. Lastly, the political roles. Democracy is the rule of the people by the people. Advertising is widely used during the elections by the competing political party. It helps to influence and convince the people to make a right choice for their country.
Through creativity, research and budget, advertisers and advertising agencies and choose different kind of medium to reach their target market. The mediums are divided into two categories; the traditional media and the new media. Every medium have their own style and uniqueness in reaching out the audience, readers, viewers and listeners.
There are very fe...

... middle of paper ...

...ies, allow customers to praise or condemn your company based on their personal experiences. Thus, the Internet ties the customer service component directly to advertising.
Future
The Internet is likely to continue to play a large role in individuals' lives in the foreseeable future. Whether personal computers remain the dominant method of accessing the Internet, some form of global communication network will likely be a reality for many generations, creating effective avenues of sending advertising messages to consumers in the community and around the world.

REFERENCES

http://www.inconcertfinancialgroup.com/forte-consulting/advertising-media-pros-and-cons.shtml http://www.sparkable.com/marketing/traditional-media.php http://smallbusiness.chron.com/advantages-disadvantages-advertising-internet-4029.html
http://www.magzter.com/SG/SPHM/CLEO-Singapore/Lifestyle

Show More
Related

  • Advertising: the good the bad and the ugly

    521 Words  | 2 Pages

    Imagine yourself sitting in front of the television during the super bowl and you see a commercial. This commercial starts off with an American soldier coming home to his wife and kids after a long day on the job. He says that "my job is at home protecting his family and that no one can tell me how to do that". At the end it shows what the commercial is for and it is for a gun company for Daniel defense (defense). This is a commercial for pro gun laws that has been banned from the super bowl this year. This is just one of the ads that are being banned from the commercials of the super bowl this year, yet there will be other more offensive ads being played. Why is this ad being denied and an ad for beer with half naked ladies being permitted?

    Read More

  • The History and Future of the Internet

    826 Words  | 2 Pages

    The history of the internet takes us back to the pioneering of the network and the development of capable technologies. The explosion of the internet’s popularity of the 1990’s was large and dramatic, boosting our economy and then helped to bring it into a major recession. One can only hope that the explosion becomes organized and slightly standardized in the interest of the general public. Despite all of these conjectures and speculations only time can tell the future of the largest network in the world.

    Read More

  • Departmental Structure Of Advertising Agencies Essay

    1078 Words  | 3 Pages

    Advertising function is an intimate part of marketing department. Many marketing personnel often provide inputs in campaign planning, agency selection and evaluation of proposed programs. Many companies have an advertising department, headed by a manager. In multi- product companies, with decentralized marketing, product management or brand management system operates. Some large organizations form a separate in- house agency responsible for advertising and other promotional activities.

    Read More

  • Print Media In Advertising

    922 Words  | 2 Pages

    Advertising is basically for giving information about products and services to consumers. For a layman, all advertising belongs to one category. However, it is not so. Advertising can be classified into different categories on the basis of area coverage, audience, media, and functions and so on. Product advertising, service advertising, financial advertising and so on are also the types of advertising though the basic purpose of all types is identical that is information and persuasion of consumers. Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Every major medium is used to deliver these messages,

    Read More

  • The Effects of Advertising on Profits

    1120 Words  | 3 Pages

    This essay is going to examine how advertising strategies used in different market structures affects profits of the firms. This essay is being written based on Advertising, an article by Geoff Stewart, in which he examines “how do firms determine their advertising strategy”. In this article he uses Monopolies as an example of a non-competitive market and Oligopolies as an example of competitive markets, so in this essay Monopolies and Oligopolies will also be used as examples. However other competitive markets include perfect competition and monopolistic competition.

    Read More

  • Advertising Appeal Analysis

    741 Words  | 2 Pages

    The most significant tool of marketing promotion mix is advertising. According to Philip Kotler “Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by identified sponsor”. The objective of the advertising is to inform the consumers about the market offering(s), its features, benefits, price, place of availability, discounts etc., persuade the consumers to buy the product(s) by creating distinctive image of the market offering(s), branding, and creating selective demand for the market offering(s), reminding the consumers about the market offering(s) through repeated advertising over a period of time and reinforce the consumers

    Read More

  • Advertising in Sports

    776 Words  | 2 Pages

    The main purpose of advertising is to sell a product or service to the consumer market. Advertising uses many different types of appeal and a number of media to achieve a variety of goals. Advertising is the most effective means to get the word out about products, services, events, charities, and just about anything else that one can think of. Where would sports be today without advertising? Advertising in sports has helped the sports world grow into one of the most profitable industries in the world.

    Read More

  • Advertising is Informative, Yet Manipulative

    702 Words  | 2 Pages

    Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.

    Read More

  • The Internet´s Impact in Our Lives

    591 Words  | 2 Pages

    Since the development of the Internet in late 1980s, communication has changed enormously. The Internet has altered the lives of people in the world in a way that was never imagined before. As little as a decade ago, if someone tried to explain the Internet and World Wide Web, it would have been difficult, if not impossible, to understand. Computers were just beginning to become popular and few individuals realized the capacity of one PC, let alone the power of a network of electronic technology. By linking together computers, users could remotely access others on the network, share information, and send electronic mail as easily as pushing a button. Millions of people with shared interests, exchange information and build communities through Web sites, email and instant-messaging software.

    Read More

  • Advertising: The Influence Of Advertising

    1451 Words  | 3 Pages

    Advertising has influenced teenagers in a profound way. The influence of advertising has affected teenagers in a way they are persistently exposed by means of television programs, articles in magazines, product endorsement ads, and through the internet. Although teenagers are excessively exposed, how they perceive and process advertisements ultimately determines how they are influenced. With that said, the perception towards advertisements can be amalgamated between reality and fantasy, which evidently has both negative and positive impacts. Advertisers strategically capitalize on what is trending in youth culture which makes teenagers most pervasive to wanting to fit in. The societal culture in advertising plays a crucial role in the way teenagers

    Read More

  • Essay On Internet Advertising

    2447 Words  | 5 Pages

    Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster, which is the traditional media. Then it moved up to using broadcast media such as radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet.

    Read More

  • The Positive and Negative Effects of Advertising on Consumer Behavior

    1661 Words  | 4 Pages

    Advertising is an information source to inform people about the products and new prices of the company which can help them to make informed choices. More recently, huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive effects and negative effects of advertisement on consumer behavior.

    Read More

  • The Role of Advertising in Business

    1792 Words  | 4 Pages

    The primary role of advertising is to inform potential customers of the products and services in the market and convince them to make a purchase. Through advertisements customers are informed of new products, their role, their benefit and the prices at which they are being made available to the customer. It is a technique used to influence people's minds and encourage more sales.

    Read More

  • Foreign Direct Investment (FDI) in E-commerce in India

    2939 Words  | 6 Pages

    The Internet has become a key ingredient of strenuous and busy lifestyle. ‘Internet’ has become the central-hub for communication, explorations, connecting with people or for official purposes. Resultantly, Internet growth has led to a plethora of new developments, such as decreased margins for companies as consumers turn more and more to the internet to buy goods and demand the best prices.

    Read More

  • The Power of Advertising

    1367 Words  | 3 Pages

    Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

    Read More

More about Advertising, Economic Characteristics, Role, And Economic Roles In Advertising

Open Document