A Rhetorical Analysis Of The Ncr 390

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NCR 390 The machine seen in the ad is known as the the NCR ‘390’, and it is a computer system that was released in 1962. It was the first low-cost, mass-marketed computer of its time. However the NCR 390 wasn’t the only thing that came out in 1962. The Second Wave of feminism also surged and touched on every area of women's experience — including family, sexuality, and work. In the ad, it can be inferred that the target audience is women who are interested in entering the labor force and those who support women in the workforce. With the the targeted audience made clear, the purpose of the ad is to persuade the public into purchasing their brand-new system. By providing statistics, credibility and even support for women, the NCR corporation is attracting American customers to buy their contemporary machine. The NCR ‘390’ computer was a low-cost, mass-marketed computer that used punched tape recorders for original data …show more content…

One of the two rhetorical strategies involved in this advertisement is logos. In the description under the picture of the woman, the NCR provides percentages of the NCR ‘390’… “the 390 has returned 52% of our investment- while plant production has increased 150%”. This statistic proves that the ‘390’ is effective and people are definitely purchasing it. Another rhetorical strategy involved is ethos. Under the last paragraph, there is a signature of approval from the president of Molded Fiber Body Glass Company, which seems to have collaborated with the NCR to make the product. Although this may seem like a meer signature, it can have significant effects because it is a sign of credibility that the NCR 390 is competent and the Molder Fiber Body Glass Company is proof of so. With these two rhetorical strategies (logos and ethos) the advertisement is appealing to their audience with logic and credibility in order to entice them into purchasing

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