A Comparison of Adverting Methods of Two Cereals

849 Words2 Pages
bulb-icon

Recommended: Comparison of advertisements

A Comparison of Adverting Methods of Two Cereals I examined two cereal packets to try to determine advertising methods

and processes of persuasion to draw people in to buy a product. In

this study of advertising methods, I looked at two packets of cereal,

"Kelloggs Crunchy Nut Corn Flakes" and plain "Kelloggs Corn Flakes".

I examined the picture, the larger print messages, and other pieces of

text and identified a range of advertising techniques designed to

appeal to the customer, as distinguished below.

Crunchy Nut Corn Flakes

Picture

The first packet was Crunchy Nut Corn Flakes and was of standard size.

It is mainly white. Against this background, the images stand out

clearly.

The product brand; "Kelloggs" is particularly vibrant due to the stark

contrast of its bright limpid red and the plain uninteresting white

background. Because of this, the title is distinguishable at a glance.

The main picture contains a life size spoon with a mound of cereal on

it; this is then balanced on the edge of a decorative bowl and set of

a bed of corn and nuts.

The different ingredients are pleasantly arranged to give the

impression fresh ingredients and nutrient rich food ready to eat. On

the top right corner of the packet there is an outlined remark, which

states "Fortified with vitamins and iron". This suggests that we

should invest in this product for our own health, this emphasis is

directed at the he...

... middle of paper ...

...ND BOWL", this is

then followed by a picture of them and a paragraph, "1994 MARKS THE 70th

ANNIVARSARY OF KELLOGGS CORN FLAKES, TO MRAK THIS ACHIEVEMENT WE BRING

YOU THE FOLLOWING OFFER…". This paragraph seems to describe a free mug

and bowl but we must remember that you have to buy 3 packets of

cereal, add £2.50 p&p, and the cost of a stamp. Essentially it is a

free mug and bowl but you will be the one paying for the delivery,

unless of course you go pick it up yourself !

Conclusion

I believe that the best and most effective techniques of advertisement

have to be the implication of a "bargain" or of health promotions.

Although I believe that the companies should be honest and not take

advantage of peoples feelings. Saying this, taking advantage of people

helps sell products so the companies will not change.

Show More
Related

  • An Analysis Of The Advertisement Of Monsanto

    1175 Words  | 3 Pages

    Imagine being a farmer looking through a magazine and coming across an advertisement for Monsanto. One would expect to find an advertisement like this in an issue of Successful Farming or Farm & Plant. However, looking through a Better Homes and Gardens magazine, one of the most eye catching advertisements happened to be an advertisement for Monsanto. Being a magazine geared highly toward women, a person could assume finding an advertisement promoting flowers or household appliances, not a seed company.

    Read More

  • Comparing The Skittles Of M, And Starburst

    772 Words  | 2 Pages

    Skittles, M and M, and Starburst are three comparable candies that use commercials as their advertising medium. Their purpose is to make their product appear to be the most delicious candy on the market. All three commercials use similar, yet different styles to demonstrate the flavor of their product. These styles are intended to capture the appeal of their target market as well as their taste buds. After comparing these commercials, the most appealing candy should stand out.

    Read More

  • Lunchables Advertisement Analysis

    2124 Words  | 5 Pages

    The Lunchables ad represents Lunchables as “bursting with fun” and implies that children will be happy and enjoy school if they have a Lunchables. Lunchables placed this ad in a magazine to target moms and children to get them to buy their product. They are trying to convey, like most advertisements do according to Croteau and Hoynes (2014), that “happiness and satisfaction can be purchased” (p. 179) if mothers buy their children Lunchables. Lunchables (Lunchables Parents) advertise as being “packed with what kids love” and “giving your kids what they want”. They include a hand tray with a main entrée, drink, and dessert. The brand delivers on the idea of fun and interactivity of building your own meal and “mixing up” your lunch. Lunchables

    Read More

  • Analysis Of Kellogg's Pp Cereal Advertisement

    1088 Words  | 3 Pages

    Since I was a little girl, my mother always made it clear that a husband was unobtainable if a woman could not properly tend to his needs. I learned how to cook, how to clean, how to do laundry, and I even learned how to take care of my younger siblings all because, according to my mother, these responsibilities were a woman’s duty; it was her job. For centuries, this has been the mindset of every woman, which has been passed down from generation to generation. A stereotype that has influenced a culture and defined a human being. In this 1930’s Kellogg’s PEP Cereal advertisement we witness yet another stereotype defining women into this sexist housewife persona. Through the use of clothing and appearance, text and audience the ad conveys a

    Read More

  • Be It Ever So Homespun There's Nothing Like Spin Analysis

    867 Words  | 2 Pages

    We have to know the methods that the marketers use to attract us, and also the factors that make us very confident when buying a specific food product .The article by kim severson “Be It Ever So Homespun, There’s Nothing Like Spin,” Discusses the food packaging issues which I believe are strong ways in misleading people. At the begging of this article, Severson writes about her experience with food and our confusing attraction to the products by their packaging. The part when Severson writes “Something made me uneasy when I dropped a box of organic koala crisp cereal in my shopping cart.” When we think about it, why was it

    Read More

  • Eating History

    647 Words  | 2 Pages

    Starting in the early to middle of the nineteenth century food advertisements demonstrated a strong sense of food appeals to americans as a way to get them to resturants, fast food establishments or even to the grocery stores and supermarkets. Although there wasnt that many companies who could mass produce and sell their products to Americans. The large department stores in rapidly-growing cities started to become more of a resiliant source of food productiona and areas for food advertising since there was an steady migration to the new industrialized areas in the United States. Since the 1920s, American food advertising has grown emnssly, and the current advertising costs are eighty times more valuable than they were then. Branded consumer products gave way and this the national advertising of branded goods began in this time period in response to the major and noticeable changes in the distribution of food and resturants in america along with this some manufacturers. Other businesses also turned to advertising as a form of getting people to their products. Advertising refrences such as the Newspapers, Magazines and Television when it was firsted came into exsistance and started broadasting becames major components in the advertising era and al...

    Read More

  • Analysis of an Advertising Campaign

    2004 Words  | 5 Pages

    Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.

    Read More

  • Analysis of Commercial Advertisement

    1641 Words  | 4 Pages

    Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.

    Read More

  • A Comparison of Two Advertisements

    4554 Words  | 10 Pages

    tips take up 50 pages of the magazine, so a substantial part of it is

    Read More

  • A Comparison of Two Advertisements

    806 Words  | 2 Pages

    A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.

    Read More

  • A Comparison of Two Advertisements

    1255 Words  | 3 Pages

    looks like 'FUCK'. The use of what appears to be a swear word has the

    Read More

  • Target Markets for Different Companies

    1144 Words  | 3 Pages

    When I think about Kellogg’s target market for their classic corn flakes to me the marketing is simple. A wholesome product for your family, a breakfast staple for many homes for many years. In recent years Kellogg has marketed corn flakes to the average American family of 4 or more with middle and upper middle class income, and a busy lifestyle. A big opportunity for them has been the fact that this generation of US consumers are concerned more than ever about healthy food, we also have very hectic lives. So touting corn flakes as a healthy breakfast that is quick is a perfect way to appeal to a variety of families. In 2012 they launched a campaign geared towards reminding consumers about the simplicity of the ingredients in their oldest brands, one of them corn flakes with only 4 ingredients. Jogging the memories of consumers that they have always been a healthy, easy delicious choice for breakfast. Reiterating that this is not a new concept for Kellogg’s, but one they have been valuing for 100 years. Communicating to families that they know the modern family has a busy life and not much time for a healthy breakfast, corn flakes satisfies that need. The colors they use on their corn flakes box even accentuate this idea. The three colors green, red and yellow all represent different things to consumers. Green represents the environment, nature and organics. Red indicates energy, and a sense of urgency. Lastly, yellow signifies sunshine energy and happiness (Coffin, 2011). They also subtly target children with these three bright colors in a simple almos...

    Read More

  • Advertising

    1091 Words  | 3 Pages

    Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.

    Read More

  • Advertising and Its Impact on Children

    1554 Words  | 4 Pages

    Advertising uses the power of suggestion to sell a product. In the case of children, a company’s advertisement hopes to suggest that their product is best. Many food companies target children with the hopes that they can influence their parents'choices when it comes to buying a product. The product is a. Animated characters, catch phrases, and toys are used to lure a child to the product. WORKS CITED Dittmann, Melissa. A. (2004, June 6).

    Read More

  • The Positive and Negative Effects of Advertising on Consumer Behavior

    1661 Words  | 4 Pages

    Advertising is an information source to inform people about the products and new prices of the company which can help them to make informed choices. More recently, huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive effects and negative effects of advertisement on consumer behavior.

    Read More

More about A Comparison of Adverting Methods of Two Cereals

Open Document