The Ends and Outs of Starting a Boutique

The type of store that was created was a boutique that sold accessories, jewelry, and shoes. This store’s location would be in the city and aiming towards women that enjoy wearing accessories but not spending a lot of money. The boutique is also small but with open space inside. The brand image of the boutique is classic, girly, and elegant. This is because the brands that are being sold are needed to resemble what they want to represent. The target market is mainly focused on middle to middle upper class females. The age group that is mostly targeted is women from eighteen to late twenties. This is due to the merchandise the boutique has to offer as in the type of shoes and jewelry that age would draw to.

For the boutique’s price point it is moderate. The reason why is that the target market is towards middle to middle upper class and putting in consideration how much the target market will spend. The reason is because the cost of the area being in the city goes into play. This is because the city has higher expensive than the suburbs so not many customers would want to pay for expensive merchandise.

The boutique’s walls are two chrome black walls then in the back of the store the wall is blue. Following that the wall that the cashwraps are located is white. For the black chrome walls, it creates a focal point for the customers to draw their attention to the bright blue wall in the back that has the shoes display. Also, the chrome black goes along with the boutique’s brand image of being classic and elegant. The color white for the wall by the cash registers was chosen to add brightness to the room since there are two black walls along the sides. Then the floor is marble white chrome to create an elegant feel for the middle...

... middle of paper ...

...t best fit the boutique was spotlights and point source. This specific lighting was chosen to aim towards specific merchandise that would draw attention to the target market. The overall layout of the store has enough open space for the consumer not to be over crowded by merchandise on the floor. Then there is enough merchandise laid out on the sales floor to attract the target market as in the shoe wall that is by the blue wall and then there are shelves hanging against the walls. There is also a focal point in the middle of the store that has tables that will showcase some of the boutique’s popular merchandise. Then the cashwrap is by the door, which is convenient for consumers to purchase their merchandise and leave. As well as the colors of the store target are both younger twenties and older on not being exceedingly girly but just the right amount of elegance.