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Pros and cons of alcohol ads
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“Two teens dead and another hospitalized after a single car crash and police say that drinking and driving was the cause,” the news reporter continued. “Fifteen is no age to die!” Will exclaimed. “Fifteen is no age to drink and drive either,” added Oskar. “What persuades these ‘little doves’ to drink?” Susan asked. “I would blame the alcohol advertisements for that,” answered Oskar. “Hahaha....are you out of your mind? How can advertisements persuade someone to drink? You can surely think of something better,” laughed Will. I feel dizzy listening to their conversation. I never thought a quiet evening could turn into an argument over a news report and some irresponsible teenagers. However, I must admit, it made my brain do some serious thinking. Could alcohol advertisements have a negative effect on youth? Could alcohol advertisements urge young men and women to try their hand at drinking? Could alcohol advertisements indirectly be the cause of most traffic accidents that take place under the influence of alcohol? There are infinite questions.....but very few people to provide satisfactory answers. Alcohol is one of the leading drug problems among youth. Drinking results in a panoply of negative consequences, including poor grades, risky sex, alcohol addiction and car crashes. Every day, 7,000 individuals younger than 16 years of age take their first drink (Jernigan 100). While many factors may influence an underage person’s drinking decisions, including among other things parents, peers and the media, there is reason to believe that advertising also plays a role. As anyone who is a teen can attest, media is among the most powerful forces in young people’s lives today. Before graduating from high school, students spend about 18,0... ... middle of paper ... ...and Elizabeth Waiters. “Alcohol advertising and youth: a focus group analysis of what young people find appealing in alcohol advertising.” Contemporary Drug Problems 28.2 (2001): 695-715. Web. 2 April 2014. Jordan, Amy and Nicole Trentacoste. “Measuring the Time Teens Spend with Media: Challenges and Opportunities.” Media Psychology 9.1 (December 2007): 19-41. Web. 25 March 2014. Jernigan, David. “Importance of Reducing Youth Exposure to Alcohol Advertising.” Archives of Pediatrics and Adolescent Medicine 160.1 (2006): 100-102. Web. 28 March 2014. Saffer, Henry. “Alcohol Advertising and Motor Vehicle Fatalities.” The Review of Economics and Statistics LXXIX.3 (August 1997). n.p. Web. 25 March 2014. Saffer, Henry. “Alcohol advertising bans and alcohol abuse: An international perspective.” Journal of Health Economics 10.1 (May 1991): 65-79. Web. 31 March 2014.
History of alcohol use in South Africa The history of alcohol dates back to South Africa`s history of Apartheid. In this era, the use of alcohol did not occur on a regular basis, but rather at communal and ceremonial functions (Clarke, 1999). Alcohol could not be easily accessed, especially by the black population. After the colonization of the British, laws were passed making it illegal for the black population to purchase, produce or consume liquor. (Clarke, 1999) It was only after 1962, when the
start drinking at a young age? Advertising for alcohol should be banned from television because of adolescents health. Experts have proof that adolescent who watch more television with alcohol in it, tend to be drinking at a young age and when they are older become alcoholics. Advertising alcohol will cause adolescent to damage their whole body. For example, alcohol can damage the brain by interfering with the brain’s communication pathways. Drinking alcohol can cause one to act differently than how they
Alcohol Advertising: The Cause of Underage Drinking? The question, “Is alcohol advertising the cause of underage drinking?” seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health
Alcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products
consumers’ attention. Traditionally, organizations use advertisements as a method to stimulate the consumption behaviors as well as the economic growth. However, in terms of positive effects on health perception, advertisements are used to ‘demarket’ to decrease the demand for a product or service. Contrast to improving market, demarket may be defined as a strategy marketing to decrease demand of harmful products or services like drugs, alcohol, tobacco. (Block, Morwitz, Putsis & Sen (1999) cited in
today's world, advertisement sheds a negative effect on American youth all across the globe simply due to the broadcast of the internet, television, and magazines. It's astonishing how advertisers can spread the message of their products, such as the usage of tobacco, body image, make-up, clothes, and alcohol, yet one does not hear nor see the message of self-worth, or uplifting men and women. Teens are advertisements main audience, however, their promotion is affecting American youth through the vices
and alcohol advertising be allowed on television? The ban on advertising tobacco is already in affect, however, alcohol is another harmful substance. Should liquor be allowed to be advertised, if tobacco can not advertise their product? The ban on advertising tobacco products on television and radio, was passed through legislation in 1970 by Richard Nixon. This argument like others out there has two sides, one side in favor these advertisements and the other against these advertisements. Since
The effects of advertising and marketing that teenagers and young adults are valuing are more towards a negative outlook. Teenagers and young adults are remembering the content and comprehending the intent of the advertisement in many ways from television, in print media and even radio stations; which can be positive or negative. Some teenagers and young adults are being affected by the marketing of alcohol. Alcohol advertisement should be restricted because it is encouraging too many teenagers
commercialized, sponsorships have taken over professional sports. In this paper, Alcohol and Tobacco sponsorships will be the issue of this paper. Sports sponsorship has become an important marketing tool for advertiser’s because of the flexibility, broad reach, and high level of brand or corporate exposure that it affords, (Krapp, 49). Yet some sponsors have created an uproar with in the society, these are namely alcohol and tobacco products. These two make up about half of the sponsorship in professional
Generally, advertisements are created to grasp the attention and awareness of the viewers. Print advertisements are meant to catch the attention of the target audiences with imagination, so that when they think of the ads it will influence them to act upon the message the advertisement portrays. A close look at print media advertisement highlights the social and cultural behaviors associated with traditional roles that are expected and portrayed on by society. Advertisements are strong assets of
Introduction: We all have seen how Alcohol has had a sizeable impact on sporting events. Sporting events such as the Heineken Cup In Rugby, The Guinness Autumn Rugby Internationals, and The Hennessy Brandy Gold Cup. The All-Ireland Senior Hurling Championship was called the Guinness Hurling Championship when Guinness was the main sponsor between 1995 and 2008. In England Liverpool FC were sponsored by Carlsberg and Heineken also sponsor the Champions League. These are just some brands that have
Every year, children watch an average of 20,000 commercials, with 2000 of them promoting alcoholic beverages. While many view them as harmless, logic would contend that these advertisements play an important role in influencing the attitudes and ideals that society’s youths relate to alcohol consumption. Many aspects of modern media deliver promises that once one engages in “drinking,” the will merge with a high society way of life where popularity, desirability and ultimately happiness are easily
figure 1 it shows that non-print advertisements represent the majority of the time spent utilizing this media. The pie-chart showed that certain individuals spent 44.5% of their time watching television, 27.8% listening to the radio, and 5.3% on the internet meanwhile newspapers, music, magazines and books resulted in a total of 16.5% combined (The Case of Print, 2007, pg. 7). We are exposed to several hundreds of advertisements every day; some of these advertisements include direct phone calls from
appliance in the world. Being the most popular electronic appliance, it has had great impacts to many individuals in society. Television viewing comes with a myriad of positive effects of television. However, it has a number of negative effects especially in children that are of concern to society. Television viewing can have effects on people’s behavior. It also has a number of impacts in the fields of education, morals and health. Television viewing plays a great role in socialising children. However
There is ample proof that children and youth are exposed to and recall alcohol advertising, and increasing evidence of associations between liking alcohol advertisements and under-age drinking. Alcohol advertisement can enhance hazardous drinking measures if restrictions are not put into place. Alcohol advertisements are marketed during concerts and sporting events where some youth are involved. With this being said, should alcohol advertisement be banned? Nevertheless, there is a wide age range