The Pros And Cons Of Alcohol Advertising

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There is ample proof that children and youth are exposed to and recall alcohol advertising, and increasing evidence of associations between liking alcohol advertisements and under-age drinking. Alcohol advertisement can enhance hazardous drinking measures if restrictions are not put into place. Alcohol advertisements are marketed during concerts and sporting events where some youth are involved. With this being said, should alcohol advertisement be banned? Nevertheless, there is a wide age range of viewership that employs that if a ban is to be put into place the intensity of advertising; should not be shown during peak hours of the day when children are listening to the radio and viewing television programs. Alcohol Advertisement…show more content…
The alcoholic beverage product was treated as an experiment. The strategy of the product was to slowly market the item to attract those consumers that could consume the beverage at an inexpensive price. Although, the shape of the bottle is small and sleek, Spykes appealed to adolescents; the beverage was easy to hide in their purses, pockets, and book bags of the age range between 12-17 years old. The beverage contained caffeine, ginseng, and Guarana and was also infused with 12% of alcohol. The drink came in flavors of Spicy Mango, Hot Melons, Spicy Lime, and Hot Chocolate. Anheuser-Busch did not provide detailed ingredients to consumers which caused the illegal alcohol use of underage students. Removing the product off the shelves helped save lives to attempt to reduce underage drinking; by including warning labels to make consumers aware of the effect of the energy and alcoholic beverage. Moreover, it helped to improve a better social environment for those who sell and serve to patrons (Bethel University, 2011, pg.…show more content…
Regardless, if a ban is put in place, advertisement is really not needed, the product speaks for itself. As long as there are liquor stores, wineries, bars, grocery stores and restaurants where alcoholic beverages are sold, consumers will continue to drink the alcoholic beverage desired. In some cases there may be a decline in sales by not promoting various brands through televisions and radio ads, however, word of mouth can and will always sale a product. One’s opinion less advertisements should not be promoted in children’s zone areas, colleges, and universities. The reason being, alcohol is no different than drugs or tobacco, for those individuals that are under the age of 21 that has not obtained social responsibility; the ban may just help to save someone’s life along with parents, and educators teaching young adolescents what could happen to their bodies, mentally, physically and emotionally. Nevertheless, the ban may help Central Hudson’s guidelines; however, it is not limited to. Reports on the alcoholic beverage industry 's fight to maintain their right to commercial speech in the United States as areas around the country are increasingly restricting the advertising of alcoholic beverages. Challenge to an ordinance banning the advertising of alcohol and tobacco products on traditional fixed billboards
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