There is ample proof that children and youth are exposed to and recall alcohol advertising, and increasing evidence of associations between liking alcohol advertisements and under-age drinking. Alcohol advertisement can enhance hazardous drinking measures if restrictions are not put into place. Alcohol advertisements are marketed during concerts and sporting events where some youth are involved. With this being said, should alcohol advertisement be banned? Nevertheless, there is a wide age range of viewership that employs that if a ban is to be put into place the intensity of advertising; should not be shown during peak hours of the day when children are listening to the radio and viewing television programs.
Alcohol Advertisement
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The alcoholic beverage product was treated as an experiment. The strategy of the product was to slowly market the item to attract those consumers that could consume the beverage at an inexpensive price. Although, the shape of the bottle is small and sleek, Spykes appealed to adolescents; the beverage was easy to hide in their purses, pockets, and book bags of the age range between 12-17 years old. The beverage contained caffeine, ginseng, and Guarana and was also infused with 12% of alcohol. The drink came in flavors of Spicy Mango, Hot Melons, Spicy Lime, and Hot Chocolate. Anheuser-Busch did not provide detailed ingredients to consumers which caused the illegal alcohol use of underage students. Removing the product off the shelves helped save lives to attempt to reduce underage drinking; by including warning labels to make consumers aware of the effect of the energy and alcoholic beverage. Moreover, it helped to improve a better social environment for those who sell and serve to patrons (Bethel University, 2011, pg. …show more content…
Regardless, if a ban is put in place, advertisement is really not needed, the product speaks for itself. As long as there are liquor stores, wineries, bars, grocery stores and restaurants where alcoholic beverages are sold, consumers will continue to drink the alcoholic beverage desired. In some cases there may be a decline in sales by not promoting various brands through televisions and radio ads, however, word of mouth can and will always sale a product. One’s opinion less advertisements should not be promoted in children’s zone areas, colleges, and universities. The reason being, alcohol is no different than drugs or tobacco, for those individuals that are under the age of 21 that has not obtained social responsibility; the ban may just help to save someone’s life along with parents, and educators teaching young adolescents what could happen to their bodies, mentally, physically and emotionally. Nevertheless, the ban may help Central Hudson’s guidelines; however, it is not limited to. Reports on the alcoholic beverage industry 's fight to maintain their right to commercial speech in the United States as areas around the country are increasingly restricting the advertising of alcoholic beverages. Challenge to an ordinance banning the advertising of alcohol and tobacco products on traditional fixed billboards
not to advertise their products, first on radio in 1936, and of TV in 1948.
spending a day working very low paying jobs, men would visit a saloon and spend all of their wages on alcohol (7,39). This destroyed marriages and families because not only then would the family not have any money to spend on food or the simple necessities for the women and children. Also, the incidence of domestic violence increased as a result of men’s intoxication. (7,40).
As society progresses more and more it seems as though there is one aspect of American culture that is not keeping up with the times- the minimum legal drinking age. Whilst the rest of the world shares a similar view on this issue, with 96% of other countries holding a drinking age of less than 21, the American legal system seems steadfast in its resolve to keep it due to a manner of precautionary reasons. Yet these reasons are often lacking substance and validity, hence it seems that the Land of Opportunity needs to break the shackles of feigned abstinence and embrace a more practical and realistic criterion-such as the widespread norm of 18 years old.
Main, Carla T. “Underage Drinking and the Drinking Age.” Policy Review. June/July 2009: 33-46. Wilson OmniFile Full Text Mega Edition. Web. 3 Mar. 2010.
It is no secret that a great amount of teenagers drink. Some for fun or maybe even from peer pressure. It is true that we cannot stop them, but does that mean we should make it legal? agreed and on July 17, 1984, he signed into law the Uniform Drinking Age Act mandating all states to adopt 21 as the legal drinking age within five years. By 1988, all states had set 21 as the minimum drinking age. He changed the law for a very specific purpose; to prohibit drinking to those under the age of 21. Lowering the legal drinking age does not reduce drinking only puts young adults at risk. The legal drinking age should stay the same, because it is effective in many ways.
Alcoholics that are trapped so deep in the spell of alcoholism are leaving a legacy behind for those who continue to make alcohol companies millions of dollars by ruining their lives, making the wrong investment every time they purchase a bottle of alcohol; to them an “alternative route” to mask any issues they might be encountering at a particular time in their lives, and to those alcohol-making companies they are walking fortunes—walking billboards. Advertisement ads for these products continue targeting not only the already alcoholics, but also targeting underage drinkers. These alcohol-making companies can argue differently and have sworn to not be so focused on targeting people under 21. “Alcohol advertisers have pledged to comply with self-regulatory codes designed to limit t...
The current drinking age in the United States of America is 21. There are some people who agree with the current drinking age even some who think it should be raised. On the other hand, a number of people feel that the current drinking age produces more problems than it prevents (“Cross Fire”). The United States has unsuccessfully tried prohibition legislation not once, but twice in the past. These laws were eventually done away with due to the inability to enforce and the repercussion towards them that ended up causing even more trials and tribulations (Engs). “Prohibition demonstrates beyond a doubt that drinking and the problems caused by drinking cannot simply be eliminated from the United States” (Olson). In the present day, the government is still reiterating the same mistakes that they made in past attempts (Engs). Research from the early 1980’s until present-day shows a decrease in per capita consumption instead, there has been an increase in other problems involving excessive and negligent drinking amongst college students after the twenty –one year old law in 1987 (Engs). The current drinking age of 21 is not effective and is causing other social problems. (Engs). This calls for us as a nation to change our existing drinking law.
Today, an average of 4,358 drinkers under the age of twenty-one are diagnosed with alcohol as a factor of their death. Mother Aleae Pennette never would have guessed that July 10, 2011 would be the day that her daughter would add on to that statistic. Fourteen year old Takeimi Rao was found dead that morning after mixing vodka and soda with her friends during a sleepover (Conley). Though extremely tragic, Takeimi was only one of 8.7 million minors and young adults (ages twelve to twenty) that reported having more than “just a few sips” of alcoholic beverages in the past month. Additionally, her age group is responsible for 11% of the alcohol consumed in The United States (“Underage Drinking”). Although the concept may seem implausible to some, the involvement that children had with alcohol nearly one hundred years ago could be an indirect cause of the millions of underage drinkers in The United States
Growing popularity of alcohol is one of the many problems in the community, especially among those who are younger than twenty-one years old. Underage Drinking is a complex problem that has emerged to the society. Legislative laws limit the consumption of alcohol to youths under age of twenty-one. Though many teenagers start drinking during their high school years and continue throughout college. Also, the proportion of the underage drinkers in the United Sates is increasing at a huge rate. It may seem normal to many people. Yet, drinking at a younger age can cause a tremendous effect not only to the consumers, but also to the community. Thus, underage alcohol abuse should be reduced by more effective strategies in order to prevent the negative effects.
Alcohol is an illicit drug that is often used in society. People consume alcohol for many different reasons: celebration, depression, anxiety, boredom, and peer pressure. Alcohol targets different culture, gender and ages of people. In 2012, it has been reported that teenage students have consumed alcohol (more than just a few sips) by the end of high school, and more than 1/2 have done so by 8th grade. It is incredibly simple for a teenager to find a way to attain alcohol. Even though it is illegal, it is available for their disposal through liquor cabinets at home or even older friends who buy it for them. Since there are so many possible outcomes of using alcohol, should the minimum legal drinking age be lowered to the age of eighteen? This paper will cover the pros and cons of alcohol among teenagers and weather the drinking age should remain the age of Twenty-One and the history of how it was set at that age.
Alcohol abuse is the most common problem, nowadays. In fact, majority of people drink alcohol repeatedly to the point where they have difficulty to stop. Statistics show that, as much as, “40% of college students report drinking five or more drinks in one episode” (Walters & Baer, 2006). Alcohol has become more popular over the years as advertisements, simultaneously with commercials of it, filled the media. It also is easily accessible and cheap in comparison to other psychoactive substances. On the other hand, alcohol safety awareness programs are barely noticeable. My research will present how alcohol and its abuse gets into people’s lives and how it influences their physical and mental health, as well as, social existence.
Sponsorships are useful as a supplement to regular advertising; however, they are especially valuable as an advertising substitute in situations where advertising may be banned or limited. Sports sponsorship provides opportunities to reach audiences in four distinct ways: (1)during the prepromotion advertising and publicity for the event, (2)at the event site during the event itself, (3)during the live or delayed broadcast of the event, and (4)during postevent news reporting of the event’s results. Each time the sporting event is mentioned or shown in the media, there is an opportunity for the event sponsor to gain exposure, (Krapp, 50). Alcohol and Tobacco companies take great advantage of this. They sponsor sporting events or pay to have their advertisements in certain sports arenas and stadiums for just this reason. Multiple chances to have their brand or corporate name shown on television or by the people attending the sporting event. Yet by having these advertisements in the arenas or stadiums, the alcohol or tobacco company does not have to put up warnings with their advertisement like they have to do on their products and advertisements in publications. Significant brand exposure may be gained through event publicity, prepromotion, on-site signage, and telecast of the event, but unlike conventional advertising, there is no requirement for including health warnings or moderation messages, (Locke, 224).
"Alcohol." KidsHealth - Alcohol. Ed. Steven Dowshen. The Nemours Foundation, 01 June 2013. Web. 01 Apr. 2014.
Should tobacco and alcohol advertising be allowed on television? The ban on advertising tobacco is already in affect, however, alcohol is another harmful substance. Should liquor be allowed to be advertised, if tobacco can not advertise their product? The ban on advertising tobacco products on television and radio, was passed through legislation in 1970 by Richard Nixon. This argument like others out there has two sides, one side in favor these advertisements and the other against these advertisements. Since both of these substances are highly addictive and costly. Would we like to see these advertisements continued? Are these advertisements the hazard they are communicated to be? Through the research of these two important sides, this essay will explore which side has a stronger stance on the topic.
...hat alcohol ban is to intervene in lifestyle and entertainment freedom. They also claim that if we carefully drink alcohol we can prevent from serious problems which damage people. However, they ignore some significant points. One of which is the fact that people who drink alcohol adversely set an example to children. If we can think in terms of the long term effect this may lead to bringing up alcoholic people in the future. Alcohol should be banned because alcohol is a really dangerous beverage which has brought a lot of sorrow and tragic stories to a lot of people’s lives and families, through driving, partying and making bad decisions.