The Effect of Extrinsic Reward on Helping Behavior

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The main area of study will be focusing on whether intrinsic motivation and extrinsic reward will have effects on helping behavior. Intrinsic motivation is defined as the motivation of engaging in an activity is based on self-interest. (Dysvik and Kuvaas, 2013) Extrinsic motivation is defined as engaging in an activity is based on obtaining some kind of reward and ideal consequences. (Dysvik and Kuvaas, 2013) Do people help others out genuinely because of good nature and self-fulfillment? Or it is because of the presence of reward? Does extrinsic reward increase people willingness to help?
In the academic community, there has been a long debate for almost 40 years on the undermining effects of extrinsic reward on intrinsic motivation towards an activity. (Urdan, 2003) On one side, researchers think that the presence of extrinsic reward is reducing the intrinsic motivation because it devalues the original interest of the activity. (Urdan, 2003) For example, if you like math and you always practice it-this is an intrinsic motivation; because you enjoy it However, if your parents decide to give you $20 every time you practice it, this can leads to a problem called over justification effect. It means when the intrinsic motivation and extrinsic motivation behind the activity are high, people consider they do it for the extrinsic reward. (Tang et al, 2008) So, you might not think you like practicing math but rather you think you do it for the $20. Since the extrinsic reward can be so tempting, people might forget the original reason of why they are doing the activity. So let say next time when you practice math but your parents decided not to give you money anymore. You might be confused whether you truly like math or just becau...

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...r, another study conducted by Wade (2008) to examine extrinsic motivation on student’s grade over a 2-year period. Result suggested that when students are given paid reward, they perform better on test. It is because when students care about the performance and the reward, he/she will put more effort to the task; and if he/she succeeds, this will increase their confidence. (Wade, 2008)
Therefore, extrinsic motivation is not always a negative to decrease people’s original interest /motivation towards an activity. In present study, it is to extend the research area to everyday helping behavior. The study is to examine whether given extrinsic motivation will increase the helping behavior? Or the likelihood to help will remain the same even if there is no reward. The hypothesis is the presence of extrinsic reward will increase people willingness to help others.

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