E-Marketing

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Introduction
Technology advance has provided an opportunity for businesses to operate and reach their customers through electronic platforms giving rise to new business, commerce and marketing systems including e-business, e-commerce, e-marketing and mobile commerce. However, the terms are mostly confused and used interchangeably hence the objective of this discussion being to differentiate them. In addition, the discussion defines e-marketing strategy and explains how it works.
Discussion
1. Difference between e-business, e-marketing, e-commerce and mobile commerce.
E-business entails use of electronic means for daily business operations. It involves use of internet technologies for business processes, delivery of superior products as well as for reducing business costs. It can be applied in any of the business operations including production, purchasing and sales. (Manuela & Varajao, 2011)
E-Marketing is a subset of e-business in which electronic means are utilized for marketing activities with an objective of achieving marketing g...

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