Strategy And The Internet By Michael Porter Analysis

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Nowadays, the popularities of the internet do change people’s life and even influence the strategy of a company. The article “Strategy and the Internet” authored by Michael Porter presents a few constructive opinions towards companies using the Internet for business that tells company should not lose the focus on building strategic development and competitive advantage. In the article, Michael Porter demonstrated that “the Internet is an extremely important technology, but it has made it difficult for companies to remain profitable over an extended time period”. (Porter, 2001) And internet leads many businesses “distort their market signals and competitive advantage”. (Porter, 2001) It is obvious that company tend to different from other which only focus on price strategies rather than through traditional methods of differentiation. (Porter, 2001) Throughout this article, Porter mainly aim to demonstrated that the Internet will weaken company’s profitability without providing proper operational advantages, because the proper use of internet will add value and increase company’s traditional competitive advantage, but it is unlikely for company to replace it. (Porter, 2001) It is true that internet business I increasing booming, because the new internet market is still developing in fast pace, every company want to be more profitable through their internet business. At the same, it looks like the company thought they can easily make more profit over the internet. Therefore, they tend to be crazy for sales figure and sell products at very cheap prices. However, this is not the right way. Porter mentioned “the distorted revenue, cots and share prices have been matched by the unreliability of the financial metrics that companies have... ... middle of paper ... ...ds than for dot-coms to adopt and integrate traditional ones. It mirrors that the established companies will be successful when they effectively combined of internet and traditional approaches together. In summary, “Internet activities are not most significant in competition, such as informing customers, processing transactions, and procuring inputs”. (Porter, 2001) significant corporate assets--skilled employees, proprietary product, and efficient logistical systems – these factors are the most important to keep competitive advantages. In fact, it is foreseeable that the Internet's evolution will come up in the future involve a shift “in thinking from e-business to business, from e-strategy to strategy”. (Porter, 2001)Only by integrating the Internet into overall strategy will this powerful new technology become an equally powerful force for competitive advantage.

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