Bruce Mau

1978 Words4 Pages
bulb-icon

Recommended: Business ethics in the corporate world

Imagine you are visiting New York city. Now further imagine yourself standing in Times Square within New York city. As you stand on the sidewalk, looking up, you are overwhelmed by the influx of media that surrounds you. In varying intervals you are exposed to fashion advertisements, some seconds later you are then watching news coverage regarding international events. Continuing to watch there are then more fashion ads, consumer marketing featuring Macy's, FAO Schwartz, and countless others. Your only escape from this overwhelming bombardment is to ignore the constant change and influx altogether. For a consumer driven society, there is no positive message that is communicated. We, as an American people, are only exposed to goods or services that we supposedly need, where the need is actually a commodity or want. Instead of focusing our energy on consumption, which seems to be our unexplained constant need to acquire more, we as a collective society, should focus on our long term prolonging of a lifestyle with sacrifice. That sacrificing certain extras could, in a positive way, inspire innovation towards change. That the exposure we encounter, with regard to advertising, could actually have an impact on those who watch. By watching, all individuals exposed can absorb a visual message, inspiring change towards action rather than a universal numbness to visual stimulus.

Paralleling this concept of change towards action is Bruce Mau, the CEO of Bruce Mau Design, and an innovator, in many instances of this idea of change through action. He is believed to, among other things, be one of the first influential minds towards design innovation. What is meant by design innovation isn't what most think, according to Bruce, Appreciative In...

... middle of paper ...

...by utilizing the technology we have at our fingertips, communicating a shared vision, is something inherently possible. Individuals coming together as unified groups, communicating through visual representation, and implicating a positive message, carries more influence than any individual author, designer, or speaker could. His work has inspired generations to change, and collectively we all can improve the way, in which, we currently live.

Works Cited

Hartman, Laura P., & DesJardins, Joe. (2011). Business ethics: decision making for personal integrity and social responsibility. New York: McGraw Hill, pg 392-393.

Veale Center, Case Western Reserve University, Cleveland Ohio (Producer). (2009). Global Forum 2009 Day 1: Keynote - Bruce Mau & Workshop Instructions [Theater]. Available from http://www.youtube.com/watch?v=mHJ2kuqd86A&feature=player_embedded#at=605

Show More
Related

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Weyco Inc.: No Smoking Policy Outside or Inside Workplace

    1115 Words  | 3 Pages

    Cohen, S., Grace, D. (2010). Business ethics: Canadian edition. Don Mills, Ontario: Oxford University Press.

    Read More

  • Unit 3

    693 Words  | 2 Pages

    Hartman, L. P., DesJardins, J., & MacDonald, C. (2014). Business ethics: Decision making for personal integrity & social responsibility (3rd ed.). New York, NY: McGraw-Hill.Shen, K.F. (2011).

    Read More

  • Dr. Sakiz Right Vs. Right

    1786 Words  | 4 Pages

    Ferrell, O.C. "Business Ethics." Ethical Decision Making and Cases. Michele Rhoades, Joanne Dauksewicz. Mason: South-Western Cengage Learning, 2011. Print.

    Read More

  • The Social Responsibility of Positive Communication Within The Graphic Design Industry

    2410 Words  | 5 Pages

    It will consider the influence and power designer possess, the negative outcomes of bad communication, and how designers can do good. This research is significant because the world today needs to be accountable for the issues it has caused, one designer at a time, one person at a time.

    Read More

  • Corporate Fraud: Sunbeam Corporation and Chainsaw Al

    1949 Words  | 4 Pages

    Brooks, L., Dunn, P. (2012) Business & Professional Ethics for Directors, Executives & Accountants. 6th Edition. Thompson South-West.

    Read More

  • Ethics in Business: Dilemmas and Solutions

    1015 Words  | 3 Pages

    Throughout the course of day-to-day business life, the business professionals come in contact with quite a sum of ethical dilemmas. There are various ways to handle these ethical dilemmas, but failure to follow the appropriate manner could result in an unethical outcome. The ethical guides related to the book definitely help students develop an ethical character that is sure to stand out for highly ethical companies. In addition, there are companies that test how ethical applicants are before hiring them, this in turn makes getting the job more difficult and costly. However, despite the high cost and difficulty said companies stay firm to ethics, guaranteeing they get top-of-the-line employees who will act in an ethical manner. Ethics is defined

    Read More

  • Triple Bottom Line Case Study

    886 Words  | 2 Pages

    Norman, W., & MacDonald, C. (2004). Getting to the bottom of the "triple bottom line". Business Ethics Quarterly, 14(2), 243-262. http://dx.doi.org/10.5840/beq200414211

    Read More

  • SWOT Analysis: Malden Mills Company

    1399 Words  | 3 Pages

    Weiss, J. (2006). Business Ethics: A Stakeholder & Issues Management Approach. Mason, Ohio: Cengage Learning, South-Western.

    Read More

  • What Are The Challenges Of Social Responsibility In Business?

    1120 Words  | 3 Pages

    Everyone has their own personal set of ethics or set of moral principles on what one believes is right and what is wrong and social responsibility to society brought into the business world (“Ethics”). Every day, an individual is deciding to do something, whether it is at work, at home or at the grocery store, an individual’s decision may be right or wrong depending on the person and the situation. In businesses, one must interact with several different morals from the employees and the customers, as well as a social responsibility to the business of what is right and what is wrong to help it become profitable. (Kurtz and Boone 32). Business owners and employees can encounter common business ethical challenges such as conflict of interest,

    Read More

  • The Moral Responsibilities of Multinational Corporations (MNCs)

    1605 Words  | 4 Pages

    Velazquez, M. G. (2006). Business Ethics. Concepts and Cases 6th Edition. Upper Saddle River, New Jersey: Pearson Prentice Hall.

    Read More

  • Ethics and Copyright Infringement

    2276 Words  | 5 Pages

    Shaw, W. & Barry, V. (2010). Moral issues in business (11th ed.). Belmont, CA: Wadsworth, Cengage

    Read More

  • The Link between Business Ethics and Organizational Reputation

    1617 Words  | 4 Pages

    Trevino, L., & Nelson, K. (2011). Managing Business Ethics, Straight Talk About How To Do It Right. United States of America: JohnWiley & Sons.

    Read More

  • The Importance Of Business Ethics

    992 Words  | 2 Pages

    Business ethics should be followed in daily activity within the workplace. Thus, business ethics is necessary for an organization's success. In fact, business ethics is an issue underlying the cause of failure to companies; due to, unethical behavior and lack of corporate social responsibility (Floyd, Xu, Atkins, & Caldwell, 2013). The following section discusses why business ethics should be followed in daily activity within the workplace. With this in mind, the subsequent section explains why ethical behavior and corporate social responsibility; indeed, can improve business performance and company success. Furthermore, the following sections explain why ethical problems occur business and the elements of ethical behavior. First, the following sections explains business ethics and why following them is essential to an organizations success.

    Read More

  • The Curious Loan Case Study

    1035 Words  | 3 Pages

    The ethical values of a business are very important factor for any organization’s success. Business decisions taken within an organization may be made by person or groups. Webster’s Collegiate Dictionary defines "ethics" as the "discipline dealing with what is good, and bad and with moral duty and obligation, a set of moral principles or value or a theory or system of moral values." Ethics assists individuals in deciding when an act is moral or immoral, right or wrong. Ethics can be grounded in natural law, religious tenets, parental and family influence, educational experiences, and life experiences, cultural and societal expectations. No matter the size of an organization, industry or level of their profitability, business ethics is the backbone of any organization success. (Retrieved from Webster’s Collegiate Dictionary). This assignment focusing on conflicting work ethics between in the

    Read More

More about Bruce Mau

Open Document