Last year, SingTel introduced its brand new 4G services in Singapore. To engage demanding and frustrated consumers on the possibilities and speed of the new 4G services, SingTel launched the ‘When You Need Speed Now’ campaign. The campaign began with a couple of print ads (refer to appendix) before it was rolled out on Twitter, with a Twitter hashtag (#Need4GSpeed). The social media campaign was done in partnership with multi-talented Singaporean comedian Hossan Leong.
The campaign started at 9.00 a.m. on March 14, 2013, HHHHH took over SingTel’s Twitter handle and invited SingTel consumers to share real-life instances when having a high-speed 4G connection will come in handy, using the hashtag #Need4GSpeed. After the invitation was sent out, suggestions flooded SingTel’s Twitter. Hhhhh and his team then took the wittiest ideas and turned them into improvised comedy skits which were then published on SingTel’s YouTube channel and Twitter within minutes. In that short 9 hours of the campaign, 23 videos were uploaded, accompanied by many more tweets and images to keep the conversation moving.
For this campaign, SingTel tapped on the increasing social media literate population in Singapore to build awareness of the possibilities and speed of its 4G services on its social media platform. It created a Twitter hashtag, #Need4GSpeed, to get consumers to discuss the advantages of having 4G access.
The campaign goal was to build awareness on the ‘When You Need Speed Now’ campaign. The campaign objective aimed to increase awareness, reach and brand conversation of SingTel and its latest 4G services. The goal and objective were clear in SingTel’s use of social media created a platform for consumers to voice their opinions and expec...
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...am, Gap posted a message to its Instagram account, inviting the first 15 commenters to take part in a ‘What I Wore Today’ (#WIWT) challenge. The 15 respondents that agreed to take part in the challenge then each received a message, asking them to upload their outfit of the day along with the hashtag #WIWT, to win a limited addition Gap product. This challenge created buzz and huge amount of positive sentiment among Gap’s Instagram followers, bridging and maintaining the relationship between Gap and its customers even further.
Instagram’s direct messaging function works differently from Snapchat as the photos or videos send will not be deleted after 10 seconds. This gives Instagram users the opportunity to continue the conversation without having to come to an end, which makes it a more viable option as a social media platform for brands’ advertising strategies.
In today’s society, everyone is worried about staying connected. Technology allows people to stay connected with others and access tons of information instantly. Cellular towers provide mobile phone users access to the internet on the go and send text messages and calls at high speeds. Phone companies such as T-Mobile advertise their quick connections by claiming that they have the fastest network. A recent commercial shown in the Super Bowl for T-Mobile has drawn viewers’ attention with its wholesome use of rhetorical strategies. The “Drop the Balls” T-Mobile advertisement shows its effectiveness through its humor, straightforward facts, and heavy explanations of credibility.
Today, almost all people use cell phones. After buying a cell phone, people will choose which plan they will use. Now, there are many cell phone service companies in the US, so the cell phone users have to be careful when they choose the plans. Many cell phone service companies provide websites in order to give information to the cell phone users. The ease of use of the website, the information that it gives, the design and the organization of the website are the factors that will influence cell phone users in choosing their plan.
Like Facebook, Instagram offers an environment where people can upload pictures and videos and other people can comment and like what is posted. Pictures that are uploaded on Instagram can be shared on Facebook. This expands the communication environment of Facebook. Facebook has become very big with video and picture sharing. Users can comment on various videos and pictures uploaded by their peers. Users also have the option to like videos and pictures. Other people can see these interactions being done, which leads to other people seeing the pictures and videos. Many advertisements are also used on Facebook. Since Facebook receives a lot of traffic from people, videos that advertise products can be uploaded to Facebook, so they can get more attention. People are able to attach recent news articles onto their profile that can be shared with their friends and family members. All of these are useful techniques and lead to a larger communication discourse
Murthy, Dhiraj. (2014). Twitter: Microphone for the Masses. International Journal of Intercultural Relations, 5 , 379 – 789.
Many people in today’s society rely on technology to help us with our daily lives and help us stay connected to family, friends, and other people. The advancements in today’s cell phone technology is very complex and made to be efficient for their owners, allowing them to surf the net and IM message people instantly. Cellphones in particular have developed very fast in the past 15 years. From my childhood, cell phones have evolved from the old school Nokia bricks that allowed texts, calls, and simple graphic games, to todays I-Phones that have higher computable capabilities than some computers. In the United States alone, there is an estimated population of around 297 million people, and 197 million people are subscribed to cell phone companies (Starr). With so many people in today’s society with so much power and opportunity in the palm of their hands, we shouldn’t forget that “With great power comes great responsibility” –Voltaire.
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
In conclusion, current trends and significant events concerning T-Mobile were examined. A hard look was given to the economy, demographics, technology, political and legal issues, and social characteristics. T-Mobile is strong across the board, with surprising statistics backing up a variety of topics. The economy is strong, the demographics are not far-fetched, technology is improving, there’s no huge political or legal scandal, and T-Mobile is socially strong.
There is a slowdown in sales of mobile handsets, in some markets like the UK, as the mature part of the product lifecycle is reached. Customers are exposed to a barrage of different images and messages by mobile phone companies, as the competition gets tougher. Vodafone appeals to new customers and aims to keep its existing ones by emphasising the uniqueness of the brand.
As a current trend in advertising, social media is the largest advertising network platform all over the world and this is as a result of the number of businesses that have opted to utilize the concept of social media platform in advertising its products and services. It is evident that, through social media platforms, the process of product and service advertisement has been transformed into a more efficient and constructive process that is result-oriented (Kumar & Rani, 2014). It is a trend that is characterized by the effort made for persons to appropriately interact with each other and build positive relationships. With the existing social channels, companies have the opportunity to directly communicate with their consumers, which is a more personal interaction as compared to the outbound advertising and marketing.
There was once a time when companies used to spend heavily on publishing, compelling, ads on newspapers and magazines just to put the word out there, but times have changed and so have the medium used to broadcast these ads. Nowadays, companies use the internet to spread the news, to be more specific, companies use the social media as an advertising tool. Over the years, social media has vastly changed the way we communicate and interact with one another, some examples of such social media might be Facebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazines. One company that has been doing this heavily is Android (owned by Google), Android ads can be seen in every corner of the internet whether be famous sites like Facebook or now extinct ones such as Myspace, although one such social media that they haven’t been using is XDA developers. The site predominantly focuses on software development and discussion for Android, Windows, Ubuntu Touch, and Bada phones etc. The following paper will discuss and analyze their audience and argue why XDA developers is the best social media platform to advertise smartphone operating system companies such as Android to the general public and developers.
Twitter and Instagram are Social Media sites that allow users to communicate with others. Twitter is used to communicate small thoughts. Pe...
From the words of United States President Barack Obama "Call your members of Congress. Write them an email. Tweet it using the hashtag #My2K." (Coffee). Social media has played an increasing and larger part in today's government. Social media has the power to influence elections and connect the people to the policy makers in new ways.
G in 1G, 2G, 3G and 4G stands for the “Generation” of the mobile network. Today, mobile operators have started offering 4G services a higher number before the ‘G’ means more power to send out and receive more information and therefore the ability to achieve a higher efficiency through the wireless network. During the time of 1G, radio signals were transmitted in ‘Analogue’ form. 2G networks on the other hand, were based on narrow band digital networks. The 3rd generation of mobile networks has become popular and users access the Internet over devices like mobiles and tablets. This means a 3G network actually allows for more data transmission and therefore the network enables voice and video calling, file transmission, internet surfing, online TV, view high definition videos, play games and much more. 4th Generation mobile networks are believed to provide many value added features.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Instagram is an application used on a mobile phone for the purposes of social networking and sharing photos and videos. Instagram offers its services online and enables people to take pictures