Introduction
In the 1980’s Michael Porter developed a framework for analyzing an industry and suggesting ways that a firm can enhance its competitive advantage. Currently this model is arguably the most preferred model advocated by various scholars and management gurus. As a result, most strategic and other high profile managers have adopted. In 1994, Kanter developed another Model referred to as collaborative advantage model that to an important extant has also become influential as Porter framework of competitive advantage. Since the two models were advocated by various credible persons and they were considered to be very effective in their own ways, most managers opted to subscribe to either of the two. Burton (1999) however discovered organization that adopted in extreme either of the two model was less likely to achieve optimal effectiveness and success. The situation was further worsened by the globalization of the business environment (Burton 1995; Ricket & Mudambi 1998).
He therefore developed a hybrid concept referred to as composite strategy. This concept advocates for the combination of competitive and collaborative strategies. The principal behind it is that appropriate combination of collaborative and competitive strategies will result in a superior competitive advantage than what can be achieve by either incorporating the initial concepts (competitive and collaborative) independently. In international business environment, firms need to be flexible in order to operate at an optimal level. Composite strategy will precisely help them do that. It is for this reason that this paper will analyze Coca Cola multinational company to establish whether it has successfully incorporated composite strategies and if not so, r...
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... at:< http://www.beveragedaily.com/Markets/Non-carbonated-drinks-drive-Indian-potential >>[Accessed 16 December 2011].
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Yoffie, D. B., 2002. Cola Wars Continue: Coke and Pepsi in the Twenty-First Century. HBS No 9-702-442. Boston, MA: Harvard Business School Publishing.
Pepsi needed a strong regional partner. Pepsi had been falling behind to Coke in Mexican market. However, changes in the regulatory environment had cut Coke’...
Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.
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Hitt, M., Ireland, R. & Hoskisson, R. (2010).Strategic Management: Competitive and Globalization, Concept and Cases. Mason, Ohio: Cengage Learning
Competitive advantage is the advantage for the competitors and gained by the offerings from the consumers that have the greater value either by the low prices of the products and by providing the benefits and services to the consumers that denotes the high price. It is a set of the innovative and different features of the company and the products and services sale to the consumers so that company can achieve the targets what they have decided and it is the betterment for the enterprise in the competitive market (Porter, 2011). There are three determinants which can be used in the competitive advantage that what the company produce for their consumers, their target market that what they have to achieved and the competition from the other entity
In a world of free trade, growing competition and accessibility to foreign markets, the need for methodical market analysis and assumptions is steadily rising in today’s business environment. It is just a normal way of thinking to primarily intent to eliminate the financial before entering a new and foreign market. This suggests that enterprises have to develop an overall strategy for their business in order to gain competitive advantage and consequently market share. With the words of Michael E. Porter, professor at Harvard University and leading authority on competitive strategy, this desirable market success is indirectly linked to the individual structure of a market. The unique structure of a single market influences the strategic behaviour and the development of a competitive strategy within a firm. The competitive strategy finally decides whether a company performs successfully on the market or not. Referring to this interpretation of business success, M. E. Porter established his five forces framework that enables directives to gather useful information about the business environment and the competitive forces in industries.
Porter, M. E., 1999. The Five Forces that Shape Competitive Strategy. Harvard business review, p. 80.
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1,000,000 boxes. Coca Cola company to market in China can 't made such a grate success without a successful international marketing strategy, so this paper mainly introduces the business strategy Coca Cola company in China has taken to.
Hendersern and Stern 2000, ‘Untangling the origins of competitive advantage’,Strategic Management Journal, Vol. 21, pp. 1123-1145.
A different perspective of approaching competitive advantage is its relationship with different business models, the degree of innovation and the information systems present. A competitive advantage is imminent if the current strategy of a company is value adding and is not in the present moment being implemented by its would-be competitors. The sustainability of a competitive advantage
Hitt, M., Ireland, and Hoskisson, R. (2009).Strategic management: Competitive and Globalization, Concepts and Cases. In M.Staudt & Stranz (Ed).