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Rational decision making paradigm
Rational decision making paradigm
Rational decision making model essay
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Rational Decision Making Model- For Use in Critical Anaylsis of Zamzows Case Study 1. Identify and sort out and summarize the problem(s). Decide which is the most important problem. a. IAMS is not allowing Zamzows to create their own dog food and distribute it themselves because IAMS wants them to exclusively sell their product. b. With IAMS having an exclusive contract with Zamzows, IAMS never provided them with the means to distribute this product and Zamzows had to use their money while not receiving a profit for their sales. c. Once Zamzows started receiving profits, they were made aware that IAMS will not be selling to them exclusively but to their competitors as well for the same price. 2. Define nature of problem, causes, and assumptions (values, global, competition, etc.). a. While becoming a more reputable brand, IAMS does not want to have competition with another dog food brand since Zamzows is a well-known company in …show more content…
Zamzows could pursue the idea of selling their own product in their stores and seek legal advice to understand the laws of competition. They already have the distribution organized to start marketing their own product. In order to avoid potential law suits they need to understand the laws that protect our market of sales. 5. List how you are going to implement each solution. How are you going to make your solution work? a. Have a negotiation meeting with IAMS to try and work something out and possibly test the market to determine if individuals will buy Zamzows dog food brand. b. Continue to basically distribute to Zamzows as an exclusive distributor and communicate IAMS goal to increase sales. In order to do so it is distributing to areas that Zamzows is not competing in. Although it will be with their competition Pet Co and Pet Smart, IAMS would love to only exclusively distribute through them. If they chose to start competing in these new markets they will be the exclusive distributor in that market. (Implementation of solution
The biggest weakness for Only Natural Pet Food is the limited shelf-life. To tackle this, we offer smaller bags in the existing stores first. Offering smaller bags the company does not have to stock as much on the shelfs, and allow the company to gauge the sales. Furthermore, with the smaller bags it gives the illusion to the customers of smaller price off setting the higher cost of the
The author states that is the new solution-selling strategy, and the companies that choose to ignore this new method could be at risk at losing sales to companies who use this method (Ettenson, Conrado, & Knowles, 2013).
Have you ever wondered what you’re feeding your dog? The formulas in each bag of dog food vary anywhere from natural, organic, preserved, and holistic ingredients. The world of dog food is actually very confusing and if you’re anything like me what you feed your fur baby is very critical. In this paper I will discuss the differences from dry to canned, natural to preserved, dog food marketing and how cost sometimes really isn’t the biggest issue.
However, private labels have strived in the pet food industry as some budget-strapped consumers sought more affordable alternatives to their usual product. New premium brands from Walmart and Target have popularized private labels as pet owners’ desire quality and low price. Brands like Walmart Natural Life and Target Lifelong have gained some share in the
In this case, we suggest reinforce the resources of legal department to be at least 10 -12 internal lawyers in house for striking the infringing product in the count and cooperating with customs to
...to try and compete with these two companies there are a number of ways this could happen The factor of Place is not on such a large scale, the outlet is the shop and although products may be offered by post most of the transactions will take place at the shop. However, the customers must in a position in which to offer its services well and easily access the shop. For example, there must be plenty of car parking near by so that the customers can easily access the shop, it should be available to as many customers as possible.
The SNHU Pet Supply Store has successfully met consumer needs for pet food, toys, and other pet related items for the past ten years using online and traditional brick and mortar channels. Recognizing that their customer need and wants are changing, the SNHU Pet Store will expand into the all-natural pet food market for dogs and cats with an exciting new product, named Farm to Bowl. This product is made from organic, locally sourced meat and vegetable ingredients, and is intended to meet the changing wants, needs, and desires of today’s consumers for socially responsible and healthy food options for their pets. The initial target market will be upper-middle class, childless dog owners who consider their pets part of their active family. Therefore,
Analyze the problem - identify the root causes of the problem and use charts and diagrams as needed.
The company has to lower its brand value to be able to compete in down-market.
The Pacific Oil Company and the Reliant Corporation were underway in negotiations There was a shortage of VCM, the material Pacific was interested in. Around 1984 VCM went from
...site. This is great for the company because in this circumstance they act only as the store and once the sale is complete they are no longer responsible for getting the product to the consumer.
The threat of new entrants is moderately strong. Incumbents do not strongly contest entry of newcomers, but existing industry members are consistently looking to expand their geographic reach and offer a broad product assortment. Brand awareness and customer loyalty are high and greatly important i this industry.
The accessibility of the product is important, so the product get to the customer in a timely manner. The placement of the product with retail partners, that have exposure to mass markets, is an essential element first step. Importantly, this may be difficult for a new player in the market unless they have a niche product, a lower price point or are already established in other markets. Retailers will normally have established agreements that make it difficult to take on new suppliers unless these circumstances present
The organization’s distribution strategy needs to be effective in order to reach the organization’s goals on gaining market share of their products. The international marketer is challenged in developing a distribution strategy because of the comprehensive array of substitutes for evolving an effective, reasonably priced, high capacity international distribution system (Cateora, Gilly, & Graham, 2013). Developing the correct price on goods can be the main element on the victory or disaster of the goods.
The advertise estimate in the Western markets for premium treat players is higher than that of Indian Market. As the way of life is enhancing in India, the interest for premium treats in the market is expanding. Numerous International players are attempting to tap this space by going into the market with infiltrating costs.