Computers have become more common products sold by many stores nowadays, instead of when they were first introduced as a specialty item. Computers continually change and progress further as we move further into the technological age. Currently when one goes to a retailer to buy a computer, there are many brands of computers being sold. However in reality, there are two different types of computers actually being sold. One type is a personal computer, or PC, that is typically used for personal home use. The other type is an Apple Macintosh, or MAC, which has become rather popular among students for college or school use. Computers reveal to be a rather interesting product one needs to research to better understand the different retailer …show more content…
Most Wal-Marts are considered supercenters because they are the leading company in terms of sales in today’s society. Barry Berman and Joel R. Evans define supercenters as, “a combination store blending an economy supermarket with a discounted department store” (123). Indeed, Wal-Mart offers a wide variety of merchandise, including a large selection of food product along with general merchandise for a low price displaying the qualities of a full-line discount store. Wal-Mart incorporates the retail strategy as a one-stop shop, so to speak. Customers appeal to this factor when deciding where to shop, and how to …show more content…
Most retailers try to achieve this advantage, but are in the shortcoming. However, these two companies pride themselves on providing the best and most satisfying customer experience as possible. Wal-Mart and Apple Inc. provide assistance to their customer base, answering questions that may arise. Also, both retailers help in determining which product better suits the consumer needs based upon the customer’s image and how the consumer will be utilizing the computer. Each retailer contains knowledge about computer software and how each computer differs in the utilization process by the consumer. Although both retailers provide the best customer service, they differ in many ways as one can see. In conclusion, retailers differ to attract different customer bases. Retailing proves to be rather complex because it “encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household uses” (3). Wal-Mart and Apple Inc. strive to satisfy their consumers by appealing to them in different ways with the computers. The purchasing process differs between the two retailers as well. Overall, how one purchase a product, such as a computer shows how every process and activity we do in business plays a
Superstore and Walmart follow a grid layout to display merchandise. Superstore follows more of a white based theme for their interior design; starting from the shelves to the flooring and signage has influence of color white. For Walmart there is no particular color pattern they follow; the shelves are grey in color, flooring is off white and signage is done in blue with white writings. Since both the stores carry variety brands. So, product shelfing is done quite similar as the main objective is to accommodate all the brands they carry under their shelving space. One of the important finding was that items priced low were placed on the bottom shelf, products with high price are placed at the eye sight level. At the end of every aisle there are end caps placed to provoke customers to make impulse purchase. In addition, Complementary product placement was found in Superstore aisle when compared to Walmart. For example: in superstore ice-cream scoops are placed beside the aisle where they
Presenting a variety of services, the company has established the supercenter model. Vendors and suppliers for Meijer have to meet requirements that need to be quality checked and supply a third party audit report on product and facilities. They keep a tight control on which they purchase merchandise from, and by offering grocery items next to pet supplies, leading to housewares, clothing, sports equipment, toys, electronics, and health items, all selections are included in the retail environment and available with a smooth transition through the establishment. The one place to shop locally for your needs, earn rewards and help local community is the vision Meijer looks for in every store
As consumers, most of us go to Wal-Mart because we know it is cheaper than anywhere else. And on top of that it has the convenience of having almost every category of consumer good we want on a day to day basis. How has that came to be and how has that impacted people globally? The Wal-Mart effect explains how in detail. This book is not biased for or against Wal-Mart and only delivers the facts, good or bad.
In general merchandise retailing, Wal-Mart’s primary competitors are Target and Kmart. Retail superstores such as Circuit City and Bed, Bath, and Beyond, also provide retail competition. A survey found that the majority of respondents favored Wal-Mart over stores like Target and Kmart. Respondents claimed Wal-Mart offered lower prices, better variety and selection, and good quality. The needs of consumers is an important economic feature in all competitive environments. What attributes (price, variety, quality, etc.) prompt buyers to choose one retailer over another is very important in the competitive landscape.
1.1 Brief History of Wal-Mart How could a simple and humble idea for a retail store turn a brand into a global ecosystem? How did a small-town man from Oklahoma turn his five and dime store into the world’s largest employer? This is the story of Sam Walton’s Wal-Mart discount stores and their rise to success. How a man with a simple, but monumental idea of passing savings onto customers instead of pocketing the savings himself, banking on sheer volume to make up for the lack of margin, changed the way retail would be done forevermore.
Today’s discount retail market has changed over the years, causing the industry to explode with competition. Companies like Wal-Mart, Target, K-Mart and Dollar Tree are fighting to be recognized by consumers as the business of choice for their shopping needs. Today, the discount market faces pressure of how they can stand out above their competition in order to provide consumers with a unique and unusual shopping experience. The Dollar Tree has worked over the years to differentiate their business model in a market that has become saturated with discount shopping centers.
Based on the research, recommendations are provided for the owner to foster the development of potential business decisions for improving customer experience and long-term profitability. 1.4 Retailer Introduction As mentioned previously, this study will focus on a case retailer. The following portion of the paper will provide information on the retailer and bring familiarity to its current business concepts, merchandise and store attributes.
Dell is among the world's leading computer manufacturers that has transformed and diversified into variety of business segments over the years. Products range from Dell PowerEdge servers, Power Vault, Dell EMC storage systems as well as PowerConnect switches for corporate clients. For individuals and professional customers products range from Dell Precision workstations, OptiPlex desktops, Dimension desktops, Inspiron and Latitude notebooks. Apart from these core products, the company also offer products and services range including printers, projectors, Axim handhelds, and other accessories. More recently, the company has announced intentions to explore LCD television/computer monitors as well as digital music players (Annual Report 2004).
When purchasing from Apple, Inc., customers aren’t purchasing “products”, they are purchasing “Apple products”. It is not just a cell phone, it is an iPhone. Apple doesn’t sell tablets, it sells iPads. It doesn’t sell MP3 players, it sells iPods. This strategy allows customers to feel as though they are purchasing exclusivity or a membership in an exclusive club, and according to the theory of Baumeister and Leary (REFERENCE), the need to belong is a fundamental human motivation. Apple successfully capitalizes on this concept by appealing to this natural human desire in its business strategy. After the release of the iPod in 2001, Apple increased its presence as a household name brand. The company followed this success by introducing the iPhone in 2007 and subsequently, the Apple App store in 2008 to complete the tie between software and hardware. With these products, Apple incorporated what customers want, with attractive packaging, ease of use, and also added bonus features altering customer desires and demand. Apple effectively became the face of innovation.
Walmart is the world’s largest general retailers that operating supermarket, department stores, and grocery stores. I see a strength in it always provides the lower price to its customer every day by its operations. Because of its efficient and effective planning and distribution operations, such as improved logistics system, and introduced new data analysis tools for distribution network efficiency, it can reduce the operating cost to provide customers a lower price.
Today’s retailers faces some of the toughest issues ever experienced in the history of the industry from a fundamental change in the way consumers shop to greatly increased expectations for service and price. Retail is all about selling, selling big and selling huge. In similar, 7-Eleven practices the same principal as retailer from all over the world. It's all about ensuring that the customer first of all comes to the store and then buys. This also means that one should connect to the customer and should be able to hold him in one place and give him all that he desires from one location. This problems is essential for every store manager in order to sustain and stay competent in the market. In this context the information technology plays a vital role in how well the customers are satisfied.
Wal-Mart: Wal-Mart retailing approach is to enhance better benefit, extreme quality of service, with discern customer commitment. Buyer get excellent value of prize, with sales and revenue condition. (retuer.com, 2008)
Wal-Mart Stores, Inc. is a renowned retail goods superstore that sits atop the Fortune list at number one. It would be very difficult to find an individual who is unaware of Walmart’s position as the largest brick-and-mortar retail chain in the world. The company has thrived over the past few years and continues to grow by effectively managing its store operations and distribution strategies. One of the major contributors to the business consistently meeting market expectations is directly attributable to their management approach. Walmart has revolutionized the way retail companies manage their supply chains in more ways than one.
Best Buy has a unique perspective on their business and technology because they pride themselves in educating customers. As Spenner and Freeman (2012) mentions, customers want simplicity and need to be able to make informed decisions. By educating customers about the products and teaching them how to use it, Best Buy could actually increase the chances of the customer buying the product because they are confident in it and Best Buy. This is how Best Buy practices business now. Building on this is the fact that employees are paid hourly instead of based on commission so the employees don’t have to make hard sales, which can be a negative for many customers. Centricity, Best Buy’s tailoring of their stores for targeted customers, is a great concept as well (Chandrasekhar, 2009). It allows the biggest profit generating customers to feel comfortable and encourages spending through a more relaxed environment.
Computers are one of the most popular kinds of electronic devices in the world today. Whether kid or adult, male or female, everyone wants to learn how to operate the computer. People use computers for different purposes such as typing papers, creating websites, making presentations, browsing on the internet, playing games, etc. In fact, many people are still confused about choosing what kind of computer they want to buy. In the world today, there are two types of computers: notebook/laptop and desktop. They both are actually very different in several ways. In this paper, I will compare the size, connectivity, power, and price of notebook and desktop computers. I can make these comparisons because I have both a notebook and a desktop computer in my apartment.