Warner Cable Strengths And Weaknesses

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Internal Analysis:
In our internal analysis of the merger between Comcast Corporation and Time Warner Cable (TWC) we looked at the internal strengths and weaknesses of the acquired company. By analyzing these strengths and weaknesses we determined that Comcast Corp. proposal to acquire TWC will have potential benefits. Comcast Corporation is already a giant, owning the nation’s largest cable distribution network and TWC is the second largest cable distributor serving roughly 12 million households. A combination of the two companies is said to generate multiple pro-consumer and pro-competitive benefits (Grimes 1).
TWC have many strengths that essentially relate to one another. These strengths consist of having strong financial results, having a collection of great brands and having diversity in their media operations.Time Warner Cable strong financial results has shown their ability to continue to expand and fulfill their business needs. Full-year revenue increased 3.4% year over year. According to Time Warner Cable Reports 2013 4th-Quarter results this increase is driven primarily by the growth of 21.6% in business service revenue and 14.4% residential high-speed data revenue (http://ir.timewarnercable.com/investor-relations/investor-news/financial-release-details/2014/Time-Warner-Cable-Reports-2013-Fourth-Quarter-and-Full-Year-Results/default.aspx)
TWC currently has an advantage of having a strong collection of brands that are owned under one roof. The collection of brands are Home Box Office Inc., Warner Bros., and Turner Broadcasting System. Each of these operating divisions allows TWC to gain a competitive advantage from opportunities for constructive collaboration (http://www.timewarner.com/our-company/about-us).
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Many people turn to the AT&T and T-Mobile takeover that was turned down and do not understand why the Comcast and Time Warner merger would be allowed. The main reason this is allowed, is because the cable providers service different areas as shown in exhibit 2. Comcast and Time Warner will have control of their region, but they will not be taking away business from the other cable providers. Cell phone service providers service the entire country and have overlapping markets. If AT&T took over T-Mobile, they would gain more power and take away business from Verizon and Sprint. The merger had different implications and this is one of the reasons why Comcast and Time Warner can actually pull off this merger. The VP of Comcast stated “This transaction has the potential to slow the increase in prices. ... Consumers are going to be the big winners (Reuters 2)."

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