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Strengths and weaknesses of publicity
Strengths and weaknesses of publicity
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In today’s economy shopping for groceries requires some investigation to get the best value for your hard earned money. Although Wal Mart and Publix both offer comparable grocery items Walmart boasts to be the leader of low prices while Publix truly makes shopping a pleasure with their superior customer service, quality and freshly prepared products. One of the most important areas to consider is customer service. The atmosphere of a store will determine if a customer wants to become a repeat shopper. Publix is well known for superior customer service while Wal Mart is the almost the opposite. Wal Mart has a negative atmosphere which seems as if the employees don’t even want to be there much less happy and helpful. Publix on the …show more content…
Publix is the largest employee owned company in the United States. Publix rewards employees with stock every year while Wal Mart is a publically traded company. This makes the employees at Publix want to make their store successful as they will benefit from it. Another item to consider between the two stores is the quality of the products being offered. Part of what makes Publix more inviting is the look of their stores. They have a cool vintage look that is reminiscent of a time gone by when life was slowed down and people were friendlier. The stores are smaller because the products are mainly grocery items. They have wide aisles and wonderful lighting but the main thing is how clean the stores are. Wal Mart stores are housed in a huge warehouse chocked full of anything you could imagine. Housewares, clothing, fishing gear, tires, the list could go on forever but the stores have a congested feeling and with so little employee help if becomes overwhelming. The selection of other items is definitely bigger at Wal Mart if you are looking for random items, but if you are truly shopping for groceries Publix has Wal Mart beat hands down. Publix caters to the customer. Publix managers will special …show more content…
When it comes to freshly prepared food Publix beats Walmart on the selection and of course the quality. They both have a bakery, a deli, a produce section, a meat section where they freshly prepare foods but Publix makes homemade breads from scratch. They knead the dough where Wal Mart just pops frozen stuff in the oven. Publix also makes fresh buttercream icing for the cakes among many other freshly made recipes. They have a special cookbook for all of the fancy specialty cakes, desserts and breads they make. Publix follows similar protocol in all of their departments. They offer so much more freshly prepared foods than Wal Mart does. The produce department offers so many exotic fruits and vegetables that you could try something new every day. They have many organic items to choose from and the employees are standing by to cut up some fresh fruit for you. Publix has a fairly new concept called Apron’s cooking schools. They have an employee center stage doing demos several times throughout the day. They cook up a wonderful quick meal right in front of you. They show you hands on how to prepare and cook
... both a mixed gender store caters more to female and has the male merchandise all the way in the back of the store.
This allows them to purchase high volume for a lower cost. Bringing over 20,000 products into one convenient location and with over 450 brands they provide a large selection.
Publix strives to utilize the industry-wide differentiation strategy. Although Publix isn’t open 24/7 and does not have self-checkout (which also plays a role in its strategy), it focuses on providing the best customer service and facility presentation. The grocery store chain sets itself apart from the competition by keeping their stores as neat, organized and clean as possible; as well as Publix strives to provide the highest degree of customer service and accommodation as possible. Not only is the staff friendly and knowledgeable, they are encouraged to assist customers to the best of their abilities, they even help with carrying out the groceries to your car and assist in loading. As mentioned before,
...ir advantage. Franchises such as Walmart, manipulate product advertising and put items in specific places to increase chance of sales.
This is due to the symbiotic relationship Walmart has to its consumers, they are able to offer lower prices in more locations and consumers desire affordability and proximity. Despite the obvious domination of the economy by Walmart, less conventional producers and consumers are present and on the rise. Local rather than global and small rather than large, the increase of these less conventional manners of production can be seen in the increase abundance of farmers’ markets, Community Supported Agriculture (CSA), and community gardens. Farmers’ markets are common areas where farmers meet on a regular basis and sell various fresh produce directly to the consumers. The number of farmer’s markets between 1994 and 2014 has increased from around 2,000 to 8,000 (ers.usda,gov). Farmer’s offer an aesthetic that Walmart cannot provide—the opportunity to be personable. The consumer is able to see who grew the food, ask how it was grown, and will not be dazzled by fancy packaging or
Another reason why thrifty and busy consumers love Walmart, is because they offer more than 5,000 locations all
From the given document it can be inferred that Albertsons has a good financial backing. It is mentioned that the company has invested half a billion dollars for technological advancements and also they are into the drug retail market which is more profitable over groceries.
Our decision is to invest in Wal-Mart. The choice for Wal-Mart is on the basis that their functional-level strategy is really robust, nevertheless of the fact that they do not treat their employees well. The fact remains that they are financially stronger, have a better business-level strategy, and have a corporate-level strategy than Costco. Costco v. Wal-Mart: What must we learn about them? Let start with Costco. Costco is Wholesale, Retail Corporation which operates an international chain of membership distribution centers that provides quality, brand name merchandise at noticeably more affordable rates than a conventional wholesale or retail sources. Costco 's warehouses display the largest and great product categories such as groceries, candy, appliances, television and media, automotive supplies, tires, toys, hardware, sporting goods, jewelry, watches, cameras, books, house wares, apparel, health and beauty aids, tobacco, furniture, office supplies and office
Publix depend customer satisfaction and loyalty to conquer a large portion of the market share. ABC.com(2014) conducted a survey pertaining to the “Why,” that brings the consumer to the Publix chain. The survey was published in 2014 at that time Publix at 1,090 stores operating in the United States. Abc.com (2014) The company’s mission statement includes, focusing on customer value, and low tolerance of waste. Publix is dedicated to the dignity, value, and employment security of their Associates. Devoted to the highest standards of stewardship for their stockholders, and are responsible citizens in their community. Publix.com (1999) When you walk into a Publix supermarket the company’s Mission could not be more obvious. There is a person to
Walmart product selections is almost three times as much as that of HEB. Walmart is a one-stop-shop store. Customers can walk into Walmart and literally shop until they drop. Walmart provides groceries, baby clothes, boys/girl clothes, adult men/women, shoes, backpacks, diapers, wipes, baby formula, electronics, candles, towels, laundry detergent, cookware, gardening tools, birthday cards, gift bags, candy, costumes, school supplies, office supplies, mini refrigerators, outdoor activities, toys of all ages, board games, bikes, scooters, helmets, sport activities, a fully functioning automotive department, where customers can get oil changes while they shop. An Ophthalmologist office with in store purchase and carry out, a nail and hair salon, and a fully functioning bank. If that’s not enough, why go home and cook after all that shopping when you can stop and grab a bite to eat at Mcdonalds or
Citrus County is small, but offers many different options for groceries. The store I find myself in most frequently is the newer Wal-Mart Super Center in Lecanto, mostly because it is inexpensive and on my way home from work and school. Wal-mart sells a little bit of everything, but this particular one does not seem to have found its niche yet concerning
"Wal-Mart: The High Cost of Low Prices." Top Documentary Films. Web. 8 Aug 2011. .
Motivation is one of the most important factors to a successful organization, helping define and reach individual and organizational goals. There are many different theories of motivation, however; being a former Publix employee, I would say that Publix follows the two-factor theory. The two-factor theory, also known as the motivation-hygiene theory, focuses on intrinsic factors and hygiene factors. The intrinsic factors that relate to job fulfillment comprise of advancement, recognition, responsibility, and achievement, while the hygiene factors are considered to be quality of supervision, pay, policies, physical working conditions, relationships with others, and job security (Judge & Robbins, 2016). Publix likes to make an employee feel safe and taken care of. There is a policy for everything and have a great benefit plan in place. Both part-time and full-time employees sit down for a quarterly assessment with their direct department managers and, based on performance, can receive a 25-cent raise. Publix also has a system in place called an ROI or “registration of interest”. The ROI allows for an employee to express their interest in a promotion to a different department/position or even to transfer to the corporate office from the store. These opportunities increase employee engagement and give the individuals something to look forward to and create personal
trying to sell. People go to Publix not only to do their shopping, but also because of the
No longer just a place to buy food, the supermarket has become a place to cash a check, buy a birthday card, or pick up some tulip bulbs. These new extras are all centered on the idea of convenience. We all hope to find a few extra moments in our days, so supermarkets offer us a way to save time. I'll be the first to admit that buying three things at the same store is nicer than driving across town. Saving time can definitely be a good thing.