FINAL EXAM MARKETING PLAN FOR USPS
Section 1: Executive Summary
Executive Summary for the United States Postal Service (USPS)
The United States Postal Service (USPS) for over the past 200 years has continued its mission of delivering affordable, reliable, trusted service to generations of Americans. They are in every community in the U.S. working hard to help their customers build and maintain relationships and grow businesses. To remain sustainable there needs to be an emphasis on efficiency in every aspect such as mail processing, mail delivery, and customer service. Also cost effective solutions needs to be addressed by the management in order to reverse the long trend of net profit loss. In the past USPS's business model was effective
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Customers rely on these services daily so by keeping their customer service high both from the product side and face to face customer relations USPS can retain their loyal customers while hoping to gain additional consumers. A survey needs to be done in order for the USPS management to be able to evaluate their customers experience and overall performance measures relating to their product. Customers know what they want and what they need, and for USPS to be able to reach out and identify what that is will be a tremendous tool for operating decisions in moving …show more content…
To guarantee the survival of the USPS it will have to at some point become privatized. By becoming a private industry they will be able to manage themselves which allows them restructure, reorganize, and control costs effectively to make them competitive once again. The USPS needs to continue to follow its business strategy which includes delivering results through innovation, technology, and customer satisfaction. USPS is going to continue to have a uphill battle as management and the firm continue to navigate through significant organizational changes. USPS's management and Congress are going to have to keep functional dialogue open as they continue to collaborate on proposed strategic restructuring
Restructuring the U.S. Postal Service to achieve sustainable financial viability. (2009, July). Retrieved January 17, 2010, from http://www.gao.gov/new.items/d09937sp.pdf
The U.S. Postal Service is one of the largest organizations in the world. In fiscal 2005, it had nearly 705,000 career employees and handled about 211 million pieces of mail through an extremely complicated system of carefully coordinated activities (United States Postal Service Annual report, 2005).
Verizon Communications Inc. is one of the leaders in providing communication services around the world. Its primary offerings are wireless, wireline, and broadband communication resources to meet residential, business, and government needs. As a leader in its industry, how can Verizon continue to grow its business? What strengths, weaknesses, opportunities and threats impact the success of Verizon now and in the future?
Environment Destroyer “One of the things the government can 't do is run anything. The only things our government runs are the post office and the railroads, and both of them are bankrupt.” These are the words of Lee Iacocca, and although Iacocca was sarcastic about the power of the government, what about the post office (post office quotes)? Is the fine, dandy, and efficient post office we had back in the 1800s still apart of our world today? According to PSB.Org the Post office is on it’s way to complete deterioration (Lee).
The customer support and customer service functions are more than departments; they are part of an essential strategy for growing your business. In the modern business climate, customers expect answers to their questions immediately. When the right information is available anytime, from anywhere in the world, customers are more likely to have a positive experience, thus customer loyalty will be increased. It is a known fact that the cost to obtain a customer is ten times higher than to maintain and keep existing customers. (Gouran, Dennis, W.E. Wiethoff, & J.A. Doelger. (1994). Mastering communication. 2nd ed. Boston: Allyn and Bacon.) Not in Reference Pg.
There are some exceptions were perfect competition isn’t the best choice for the public on account of various reasons. The United States Postal Service is one of them and since the Postal Service is a monopoly, it is its own market. This paper will discuss the budget dilemmas that the postal service has faced for the past twenty years and if it is in the best interest of the economy for the United States Postal Service to continue as a monopoly. The first time there was talk of privatizing the Postal Service was in 1979 when the Postal Service was losing vast amounts of money in the long run. But since the Postal Service is a necessity for America, the government had to subsidize the service in order for it to continue in operation.
The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for businesses today, It successful change the consumer behavior. Consumer purchases over the Internet continue to grow from year to year. The survey involving interviews with 42,238 people in 37 countries worldwide revealed that almost a quarter of internet users have shopped online and 15% plan to do so during the next six month. This represents an opportunity for FedEx as a provider of small-package delivery service.
The first post office in the United States was established in seventeen seventy-five, which makes it the oldest most reliable post service in history. It is a well know fact that in the beginning, this business was called the Pony Express, which began in eighteen sixty. Years later the US Post office has become the largest company that we rely on to deliver our mail. This mailing institution delivers more mail to a larger area than any other delivery service in the world. They are rendering assistance to more than one million people in North America. There are over six hundred thousand employees and in excess of thirty four thousand facilities nationwide. This institution thrives to provide customer service, available products, transport of products, and accessibility to all consumers. The United States Postal Service is a reliable, excellent, and efficient delivery service. They supply a wide variety of convenient products to help with any shipping needs consumers may have.
At one point or another, we have all held and opened a piece of mail. Whether it was a birthday card, a letter from a friend, or even a bill, we have all held a piece of paper that was sent from somewhere else. Even in the age of Facebook and email, it is likely that you have held a piece of mail and most likely, the way it got from point A (the person sending the mail) to point B (the person receiving the mail) was through the United States Postal Service, or the USPS. In the past decade, the postal service has experienced a decreased volume in their letter mail. In fact, for the postal service, the volume of this letter mail has been "falling at a rate not seen since the Great Depression" and it is believed to be because the "substitution [of snail mail] to Internet-based communications" (Geddes). The postal service has started to experience such a decline in funds that they now face the issue of staying afloat. The United States Postal Service has to dig their way out of rut in order to keep from going down into extinction. Peter Rorvig, a United States postal worker in Zirconia, North Carolina, talks some about the USPS's struggles and the involvement that Congress has with the USPS in his blog "More Normal than Not." This passage raised two outside questions, exactly what is the postal service trying to do to solve this decline in funds and how much is Congress actually involved with the USPS?
1. Describe the nature and causes of the U.S. Postal Service orientation problem in the case. I offer that the causes of the U.S. Postal Service orientation problem are that the informal orientation and training structure is not defined clearly and it lacks the structure to ensure new employees are adequately prepared for their jobs as letter carriers. The poorly designed orientation and training process that is offered beyond that provided by Burgess is based on assumptions and is not reflective of well-planned design, implementation and evaluation phases of training as defined by Nick Blanchard and James Thacker.
FedEx started offering SCM services to its customers on a very small scale in 1974.With increasing demand for services such as in...
To begin their approach, RFS must address the Management-Research Question Hierarchy to properly identify their dilemma and develop the management, research, investigative, and measurement questions. Based on the D. K. Shifflet survey of customer satisfaction, RFS could accurately state their management dilemma as increasing customer satisfaction at their many properties.
But why bother if it is heavily subsidized by the government, creating a competitive advantage. The central risk of bringing postal delivery once more under government control is that its capacity to keep up proficiency and continue top of innovation may be exhausted. That is not an unfavorable regulatory test. However, the test of keeping up universal postal service as a profitable business endeavor may well be unrealistic. It's a public benefit, and it should be the taxpayers' responsibility (Michael Hiltzik,
New technologies are allowing us to do things faster, easier, and more efficiently than ever before. Almost every new innovation in technology improves the speed and productivity of any task at hand. Electronic mail (E-mail) is possibly one of the greatest things to happen to the world. Despite this, there are people who find difficulties in using either E-mail or conventional mail. To help decide whether to use E-mail or the United States postal Service, a comparison of each one’s speed, ease of use, reliability, and cost is a helping factor.
MASSAD, N., HECKMAN, R. & CROWSTON, K. 2006. Customer Satisfaction with Electronic Service Encounters. International Journal of Electronic Commerce, 10, 73-104.