Under Armour's Competitive Forces

1. The competitive forces are very strong coming from rival sellers in the same business, and the demand for the products are high in the marketplace. Under Armour have various competition from rival sellers, such as Nike and Adidas who usually sell under the same classification as them. They are producing selling similar products and they usually have the same features, which cause a weakened differentiation among them. It could also be caused by low switching costs that make it even more competitive. The only thing difference about them is the brand and how they market it.

The competitive force may be moderate coming from potential new entrants in the industry. The demand is already high for current brands and trends, and the new competition would have to spend a lot more money to market their products in order to level with the current

Even though the products are similar, quality and price is important to customers when choosing which brand to buy. In order to keep their loyal customers, they have to prove to them that they could provide inferior quality and come up with new ideas for designs that would keep them interested. Under The brand has to strive to be better than the other rivalries in order to successful in an industry like this.

The competitive force may be moderate coming from supplier bargaining power. Items are supplied from many different supplies, and many industries switch their purchases from one supplier to another at times. When there is diversity in suppliers, it limits the bargaining power.

The competitive force may be moderate coming from customer bargaining power also. There are any other brands a customer could choose from. The customer wants to make sure they are getting good quality for the price they are paying for them. The materials the brand uses is a very important factor in determining if the quality of the product is what the customer