Creative Inspiration: Two-Letter Logo Techniques
If you want your business cards and other promotional materials to drive your business forward you need to have a strong logo design. While the idea of creating a logo may seem easy, there is more than what meets the eye. Logo design is in fact a complex art form, and it can’t just be thrown together. At least it shouldn’t anyway! Anyone can create a logo yes, but you need this logo to be successful. A successful, effective logo will draw in it’s viewer and instantly reveal that company’s brand and values. You need your logo to be clear, memorable and stick in people’s minds. Many accomplish this by sticking to simple, minimalist concepts. A common strategy in logo design is the use of ligatures.
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You don’t want your words to look too much like a picture and you don’t want the words to look too plain looking either. With ligature design it is vital to find the perfect balance. In order to create a lucrative, two-letter ligature design, check out some of these successful two-letter logo methods and techniques.
1. Use of Negative Space
When done correctly, you can create a really unique, effective logo design. You can either manipulate the ready existing negative space or you can add negative space. Adding negative space can be achieved by cutting one letter out from the other, this way one letter can be visually seen in the negative space, while the other letter is still clearly visable. Sometimes you are also able to play with the interior, already existing negative space. You can feature the other letter using this method, or you can even fill the space with a symbol or illustration for personality.
2. Use of
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Look at Volkswagen’s logo, they just use two-letters, “V” and “W’. Other letter pairs that look visually similar is “M” and “N” and “M” and “W.” It is important to do this with lowercase letters as well. The uppercase versions may not look similar, but the lowercase version does.
4. Use of Symbols
This method can be tricky and will not work for everyone, but if you happen to have letters that work you can create a very unique design. This will vary depending on the available letters and the brand, but it might be possible to ditch letters completely and use a illustration or symbol instead. However, it is important that the illustration or symbol should still resemble the letters. It is crucial that the viewers can understand the message, so maintain readability.
5. Use of Cropping
Sometimes letters just work well together as is, and some need a little help. Many times you can remove or crop an aspect of one letter to make both letters tie closer together. To create a cohesive logo you have the option to remove just part of a stroke, or a whole stroke in order to connect two letters. This ability will vary depending on the letters and the fonts used, and it is important that readability is maintained. Also, sometimes cropping both of the letters that don’t have the same visual height can help maintain balance. The human eye is able to fill
There are three methods of persuasion when speaking or writing to an audience: Ethos, Logos, and Pathos. Ethos uses a type of socially recognized authority as its voice. Logos uses logic and reasoning as its tool. Lastly, Pathos uses emotional attachment. For instance, the advertising industry primarily utilizes Ethos and Pathos reasoning and qualities, particularly a Matthew Mcconaughey Lincoln Motor Company commercial, and a Safe driving bonus check Ally Insurance commercial.
An effective logo is unique, intelligent, visually enticing, and saves its desired message. In its original form, a well-designed logo is a form of brand identity. Although the design process becomes complex or time-consuming, the end product should always be understandable, memorable, sustainable, versatile and appropriate. 4. Make an active design
An example of logos in the movie is when Westley and Inigo are sword fighting, comparing their abilities using different techniques.
The Younger Futhark Runes use ligatures. Ligatures are basically a small group of runes written together. They contain no gaps. This group is combined into a single symbol.
When logos used, it’s to show the audience logic to persuade them by reason. If the facts or information is true and prove a statement over the argument then that is the use of logos. For example, the movie Twelve Angry Men (1957) directed by Sidney Lumet, an 18-year-old Latino boy is accused for murder of his father. When the all the points lead him to killing his father, Juror No. 8 (Henry Fonda) has reason that the boy is innocent, which leads to long periods of arguments. This scene is when Juror No. 9 (Joseph Sweeny) see’s Juror No. 4 (E.G. Marshall) rubs his irritated nose from his glasses. That’s when Juror No. 9 ask if Juror No. 4 sleeps with his glasses and as he replies with no. Juror No. 9 suspects that the women had the same glasses marks on her nose which she rubbed just like Juror No. 8 and with logical reasoning she wouldn’t be able to see the murder at night if she was sleeping and woke up. So when the other jurors change there vote to guilty to not guilty Juror No. 3 (Lee J Cobb) is the only one whose vote is still guilty and all jurors try to convince Juror No. 3 that logically she wouldn’t sleep with her glasses on and she wouldn’t be able to put her glasses fast enough to see the murder. In the end, this argument was successful, and logos is shown that the women didn’t see the murderer because she doesn’t sleep with her
Logos a way for writers to use any form of mathical reasons, such as numbers, facts, or statistics, in their article or in their arguments. Goode provided facts and statistics throughout her article, and knowledged that mental health should be taken serious, because the issue is increasing every year. Goode logically support her information about the framework of the Precede-Proceed, and discussed the seriousness of school counselors and other school officials playing a major role in decreasing the chance of students having depression, stress, and high levels of anxiety.
The speaker had logos in the speech content because it was well organized with logical development. The speech was organized by first explaining why we needed to
Rand`s Next logo is a 3-D cube that is place on an angle. The cube is black with white outlines. The typeface is 4 colors: red, yellow, green, pink. A simple design and it draws your attention right away. I designed mine as well with the black cube and white outlines, but with the colors: blue, burgundy, purple, and teal. The type inside the cube is (FATS) which I based off my information. From a distance, my design also draws your attention, in which Rand`s approach work again with the contrast. The black with the light colors helps draw you in. I also used the same typeface throughout the brochure to keep it balanced. I used a lot of shapes with contrasting colors to keep the flow moving. Simple approaches are true to
82).” According to Walter Ong, the act of communication through writing heightens ones consciousness and begins to change the way in which the writer thinks. This in turn facilitates the development of increasingly sophisticated technological advancements. Early pictographs were typically monotone and very simplistic in nature. However, as the technology evolved, humankind developed multi-hued writing media that improved the visual accuracy of the images created and subsequently improved the complexity of the message delivered. Essentially more visual detail equals a more complex symbology and abstraction. Some major milestones in the evolution of communication technology include the simplification of earlier literal depictions in the late Paleolithic era, the development of the first “alphabets” as quasi-abstract symbols representing the basic sounds of spoken language. These early alphabets were extremely complex and cumbersome until the Phoenicians developed a “totally abstract and alphabetical system of twenty-two simple phonetic signs, replacing the formidable complexity of cuneiform and hieroglyphs (Higgins, 2003).” The inhabitants of Greece and Rome adopted this system of writing which was in effect by 1500 B.C. and later developed what we know as the
Iconography, in art history, the study of subject matter in art. The meaning of works of art is often conveyed by the specific objects or figures that the artist chooses to portray; the purpose of iconography is to identify, classify, and explain these objects. Iconography is particularly important in the study of religious and allegorical painting, where many of the objects that are pictured—crosses, skulls, books, or candles, for example—have special significance, which is often obscure or symbolic.
In Martin Luther King Junior’s “Letter from Birmingham Jail”, he utilizes logos and rhetorical questions to prove his argument and render the opposing side’s stance illogical. King uses logos consistently throughout his address to create an irrefutable stance. In one instance, King states, “The purpose of our direct-action program is to create a situation so crisis-packed that it will inevitably open the door to negotiation” (). When asked about why he had turned to direct action over peaceful negotiation, King uses logic to explain how direct action and negotiation are not mutually exclusive. It is hard to argue against basic and universal statements such as that, and King continues to use them throughout his letter to outline his stance.
We have to cross the barriers of languages and cultures. We can do that with a universal symbol to represent the idea we want to convey.
Adobe incorporated this in their InDesign program. (“Hermann Zapf”) Hermann worked letter by letter while still having the concept as a whole in mind while designing each letter. Letters have a multifaceted aesthetic when it comes to considering the shape of the letters. He created beauty as well as clarity through his fonts.
In the short story “Signs and Symbols,” Vladmir Nabokov entices the reader with the story of a concerned elderly couple who visits their mentally unstable son on his birthday at the sanitarium. This visit is further complicated by the son’s attempt to take his life, which compels the hospital staff at the sanitarium to prevent the parents from meeting their son. This circumstance then embarks on the difficult journey that life has been for this mother and father of their mentally deranged child. Nabokov provides a touching story to his readers and does this through: the illustration of the characters, the setting, and keeps the readers interest by presenting the story in a suspenseful way that it leaves the reader thirsting for more.
No words in the emoji art/design. Write your chosen character trait on the back of your paper, next to your name.